Friday, March 22, 2024

Hanabishi and GMA Kapuso Foundation Continue Transformative Partnerships for Local Schools

"The partnership started over 10 years ago. GMA Kapuso Foundation was looking for a reliable appliance partner, one of the biggest brands in home appliances has always been Hanabishi. We were looking to make our classrooms more comfortable for students all over the country." ~Rikki Escudero-Catibog, GMAKF Executive Vice President and Chief Operating Officer

(L-R) Ms. Candice Ang, VP for Operations (Hanabishi); Mr. Jasper Ong, President (Hanabishi); Ms. Rikki Escudero - Catibog, EVP and COO (GMA Kapuso Foundation); Ms. Cherish Chua, VP for Finance and Marketing (Hanabishi); and Mr. Jevon Ong, VP for Purchasing (Hanabishi). 

Hanabishi Appliances' long-standing cooperation with the GMA Kapuso Foundation (GMAKF) continues to provide hope and vital comforts to local communities. For more than a decade, these two groups have collaborated to drive positive change and empowerment.

Rikki Escudero-Catibog, GMAKF Executive Vice President and Chief Operating Officer, paints a compelling picture of a future in which beneficiaries not only receive critical support but also discover empowerment within their communities. Through focused programs such as assisting sampaguita sellers and broom makers in Tarlac, GMAKF exhibits a strong commitment to delivering comprehensive aid, including health benefits and small business support. The incorporation of Hanabishi goods such as air fryers and steamers into these initiatives aims to improve the quality of life for recipients by addressing practical issues they experience on a daily basis.

Scudero- Catibog underlines the importance of incorporating Hanabishi appliances into GMAKF schools throughout the province of Benguet and elsewhere. As schools eagerly await completion, Hanabishi's contributions ensure that kids' learning spaces are both productive and comfortable. This collaboration demonstrates a common commitment to raising the next generation and promoting good change in communities.

Hanabishi President Jasper Ong expresses heartfelt gratitude for the opportunity to support GMAKF's endeavors. He reaffirms Hanabishi's mission to be a staple in Filipino homes and extends this vision to encompass GMAKF schools, aligning with the shared goal of making a meaningful difference in the lives of Filipinos.
"We would like to thank the GMA Kapuso Foundation for the opportunity for Hanabishi to be able to contribute where our products can be of help to the community. It's our mission to have a Hanabishi in every Filipino home." ~Jasper Ong, Hanabishi President
Ms. Escudero-Catibog further acknowledges the enduring nature of the partnership, originally initiated by veteran news anchor and GMAKF ambassador Mel Tiangco. As Hanabishi approaches its 40th anniversary, the GMAKF family extends warm congratulations and gratitude for the unwavering support over the years. Looking ahead, GMAKF anticipates even more innovative collaborations that will help benefit more schools and households in the country.

Both Hanabishi and GMAKF hold the promise of tangible benefits for communities in need. From providing essential comforts in schools to supporting needy beneficiaries in their struggle for economic improvement, this partnership exemplifies a shared commitment to making a lasting impact on Filipino lives. 

Together with Ong and Escudero-Catibog during the signing of the new Memorandum of Agreement were key representatives from both Hanabishi and GMAKF, including Candice Ang, VP for Operations (Hanabishi), Cherish Chua, VP for Finance and Marketing (Hanabishi), and Jevon Ong, VP for Purchasing (Hanabishi).

About Hanabishi:
Sa Bahay at sa Business Mo, Hanabishi!

Hanabishi is a Filipino household name for appliances for over 35 years. It is a brand engineered to fit the lifestyle of the Filipino both for homes and businesses. Hardworking, durable and resilient, are the attributes that personify Hanabishi making it the brand of choice of every Filipino mom and businessman when it comes to value and practicality. Hanabishi is the mark of quality that grows with you through the years.  Built with passion and an impeccable desire to uphold the quality of life in every Filipino home, Hanabishi will remain to be the PRACTICAL choice and KAPARTNER, today and for the many years to come.

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