“Obesity is one of the most misunderstood and undertreated health challenges we face today. It is not merely a lifestyle choice, it is a pressing serious chronic disease. Through the Truth About Weight campaign, we seek to empower Filipinos with accurate information and helpful resources to help them understand obesity as a disease and encourage them to access the care they need.” ~Wei Sun, General Manager of Novo Nordisk Philippines
Outdated beliefs still keep people from getting the care they need specially with Filipinos old traditions about getting fat and eventually becoming obese, in the face of soaring obesity rates across the country. By shifting the focus from blame to understanding, support, and evidence-based solutions.
A fat child is frequently regarded as an indication of good parenting in many Filipino homes. “Ang cute-cute naman ng anak mo!” when a child weighs more than average, parents often receive this compliment. For many centuries, being "on the round side" meant being cute, healthy, and well-fed.
But while while the aim can often be harmless, this long-held cultural belief can be deceptive—and even dangerous. Experts now warn that early childhood obesity can lead to major health concerns later in life, such as diabetes, high blood pressure, and emotional difficulties including low self-esteem.
It is time to shift the conversation. Obesity is more than just a physical size; it is a chronic condition. And for Filipino parents, knowing the truth about weight is the first step in raising healthier and happier children.
As one of the frontrunners in addressing obesity as a disease, Novo Nordisk Philippines is leading the charge through its Truth About Weight campaign—empowering Filipinos with facts, empathy, and science-backed solutions.
“We should strive to shift our perspective on obesity, recognizing it as a complex health issue rather than solely a lifestyle choice. It's a disease that deserves the same understanding and treatment as any other disease.” ~Dr. Cyrus Pasamba, Senior Medical Manager of Novo Nordisk Philippines
Myth: “Obesity is just about overeating and laziness.”
Fact: Obesity is a chronic disease influenced by multiple factors—genetics, hormones, environment, even stress. Children may develop obesity even with regular meals and playtime if other underlying factors are present.
Myth: “Kids will outgrow their baby fat.”
Fact: While some children naturally slim down as they grow, others may continue gaining weight due to metabolic or genetic predispositions. Early intervention is key.
Tip for Parents: Watch for signs of weight-related health issues like sleep apnea, low self-esteem, or fatigue. Consult a pediatrician if you're concerned.
Myth: “Shaming or scolding a child will ‘motivate’ them to lose weight.”
Fact: Negative body image and shame can lead to emotional eating, anxiety, and long-term mental health issues. Supportive, loving guidance is far more effective than criticism.
Parenting Tip: Focus on healthy habits, not numbers on the scale. Make it a family goal to eat better and move more—together.
Myth: “There’s no medical treatment for obesity—it’s all diet and exercise.”
Fact: While healthy lifestyle habits are important, medical support may also be necessary. Treatments can include personalized nutrition plans, behavioral therapy, and in some cases, medication.
“Science has given us new tools to manage obesity more effectively. With proper medical support, many patients see real, lasting results.” ~Dr. Cyrus Pasamba, Senior Medical Manager of Novo Nordisk Philippines
Why It Matters
The earlier parents recognize obesity as a disease, the sooner they may take compassionate and effective action—free of shame and blame. This means better outcomes for entire families, not just children who struggle with their weight.
Novo Nordisk's Truth About Weight campaign aims to tackle misinformation and the stigma around obesity. The Truth About Weight website is the focal point of this campaign, serving as a comprehensive resource hub. It provides scientific insights into the nature of weight and obesity, a free weight health risk assessment, educational tools, inspiring tales to foster understanding, and resources to assist people seek professional treatment.
This article is part of a partnership with Novo Nordisk Philippines to raise awareness and end the stigma around obesity. Always consult your doctor or a qualified healthcare professional for proper diagnosis and treatment options. Visit the Truth About Weight website (https://www.truthaboutweight.ph/) to explore resources, tools, and real stories of Filipinos navigating obesity with courage and compassion.
For more information about Novo Nordisk Philippines, visit Novo Nordisk Philippines, Facebook, Instagram, X, LinkedIn and YouTube.
The Truth About Weight campaign is more than an awareness initiative; it is a movement toward change, dignity, and improved health for every Filipino.
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