Dessert lovers in the North Metro now have a new reason to visit SM City Grand Central with the official opening of Beard Papa's newest location, the 16th location in the mall and the most recent addition to its growing dining lineup.
A delightful destination for families, students, and foodies looking for an upscale dessert experience, Beard Papa, which is well-known throughout the world for its freshly baked cream puffs, brings its renowned Japanese pastries closer to Caloocan and surrounding cities.
Dessert lovers in the North Metro now have a new reason to visit SM City Grand Central with the official opening of Beard Papa's newest location, the 16th location in the mall and the most recent addition to its growing dining lineup.
A delightful destination for families, students, and foodies looking for an upscale dessert experience, Beard Papa, which is well-known throughout the world for its freshly baked cream puffs, brings its renowned Japanese pastries closer to Caloocan and surrounding cities.
Beard Papa's story began in 1999 in Osaka, Japan, with baker Yuji Hirota welcoming customers into his small neighborhood bakery. His warm personality and distinctive white beard earned him the nickname "Beard Papa" among loyal customers. Inspired by the joy of sharing freshly baked pastries, he developed the cream puff, which would eventually become the brand's global signature.
Every Beard Papa cream puff is made with a double-layered shell of delicate choux pastry inside and a crisp pie crust outside. Each pastry is filled only after it has been ordered, resulting in a light, crunchy shell paired with smooth vanilla bean custard and whipped cream. This commitment to freshness has become one of the brand's distinguishing characteristics.
Since its humble beginnings in Osaka, Beard Papa has expanded to over 500 locations across 15 countries and territories, offering its Japanese tradition of freshly baked pastries to millions of customers worldwide.
Customers at SM City Grand Central can now enjoy the same freshly made cream puffs that have made Beard Papa a worldwide favorite. Whether they are eaten as an afternoon snack, a treat after shopping, or a dessert to share with loved ones, every cream puff is made to deliver the brand's unique balance of crisp pastry and creamy filling.
With Beard Papa's arrival, SM City Grand Central's dining options are further enhanced, providing North Metro patrons with yet another globally recognized culinary destination to discover. As the mall continues to expand its selection of local favorites and international brands, visitors can expect even more exciting culinary experiences in one convenient location.
Visit Beard Papa at SM City Grand Central to find out why its freshly baked cream puffs never fail to make people smile and give them a taste of Japanese oishii, or deliciousness.
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