“Winning International Life Insurer of the Year for the sixth year in a row is both an honour and a responsibility. As we celebrate 30 years in the Philippines, this recognition inspires us to continue making protection more accessible, relevant, and meaningful for Filipinos. Our work continues, with Filipinos at the heart of everything we do.” ~Kathryn Cajucom, Vice President for Branding and Integrated Marketing Communications at Pru Life UK
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| Pru Life UK Head of Brand & Integrated Marketing Communications Kathryn Cajucom (middle) and Manager for Communications and Public Relations Lalaine Almazan (1st from right) accepted the recognitions at the Insurance Asia Awards. |
Pru Life UK has reached yet another important milestone in its mission to protect Filipino families and give more communities true financial security as it celebrates 30 years in the Philippines.
The country's first Shariah-compliant Family Takaful product, PRUTerm Lindungi, won New Takaful Insurance Product of the Year - Philippines at the 2026 Insurance Asia Awards, and Pru Life UK won International Life Insurer of the Year - Philippines for the sixth time in a row.
These honors attest to Pru Life UK's continued leadership in financial inclusion, innovation, and customer-focused expansion. Since its establishment in 1996, Pru Life UK has grown to serve the needs of Filipinos, with over 35,000 agents and a nationwide network of over 200 branches, business centers, and general agency offices.
The company maintained its strong performance in FY2025, with ₱10.0 billion in New Business Annual Premium Equivalent and a market-leading 13% share in new business sales. It now ranks second in the industry with a 13% market share and total premium income of ₱52.8 billion. Currently, Pru Life UK provides insurance for nearly two million lives and serves nearly one million policyholders.
Expanding protection for more Filipinos
Pru Life UK's New Takaful Insurance Product of the Year award highlights their creative role in bringing Islamic insurance to the Philippines.
Since achieving its milestone as the first licensed Takaful operator in the Philippines, Pru Life UK has been raising awareness and trust in Takaful through education sessions, grassroots engagement, and consultations with Islamic religious leaders, media, financial advisers, and communities, particularly in Mindanao.
At the heart of this effort is PRUTerm Lindungi, the first Family Takaful product in the Philippines that complies with Shariah. It was developed to support marginalized communities and symbolizes Pru Life UK's commitment to inclusive protection that respects a variety of needs, values, and lifestyles.
Looking ahead with purpose
Pru Life UK continues to offer solutions that are customized to meet the needs of its customers. In 2025, it added wealth solutions to its strong portfolio of investment-linked insurance in addition to traditional products that provide protection and payout.
Through initiatives like Cha-Ching and Adopt-a-Madrasah, the Prudence Foundation continues to support health, disaster preparedness, climate resilience, and financial education in addition to its product line.
As Pru Life UK celebrates thirty years in the Philippines, it remains dedicated to its mission of being partners in every life and guardians of every future.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 35,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph.
The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
Please use "Pru Life UK" when referring to the company.
About Prudence Foundation
Established in 2011 in Hong Kong, Prudence Foundation is the community investment and philanthropic arm of Prudential plc.
The Foundation builds financial wellbeing, and climate and health resilience for underserved Asian and African communities. We are committed to sustainable, long-term solutions that empower individuals and communities to make informed financial decisions, access affordable financial products, as well as be more prepared and protected against climate related health risks. We actively engage in public-private partnerships, collaborate with governments, NGOs, communities and other private sector entities to build collective efforts for lasting change. To date, our programmes are implemented across 16 markets in Asia and Africa, reaching millions of people.
For more information: www.prudencefoundation.com
Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
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