Century Tuna Welcomes Back Mt. Everest Summiteer Jeno Panganiban

“When we were approaching the summit, I approached it with pride because by that time, we knew that the whole nation was watching us. And I felt emotional because I was able to carry the Philippine flag to the top of the world. You have to be comfortable in being uncomfortable. So every day, we made sure that our bodies were in the right condition. I made sure my body and mind were ready for the push.” ~Jeno Panganiban, Mountaineer and Superbod Athlete

The formal celebration of mountaineer and Superbod athlete Jeno Panganiban's homecoming to the Philippines following his successful ascent of Mount Everest, the highest peak in the world, is held by Century Tuna.

Inspiring a new generation of Filipinos to take on the challenge of reaching their own summit with strength and proper nutrition, Jeno has made Philippine history as the youngest male Filipino to reach the summit in nearly two decades after a few months of relentlessly climbing the harsh terrain and enduring the frigid climate of Mount Everest.

Century Tuna highlights Jeno's victorious rise by celebrating his historic accomplishment and welcoming him home.  In his quest to reach the top of the world, he exemplifies fortitude, perseverance, and fortitude.

Jeno's ascent to the top of the world is evidence of his years of perseverance and commitment to stoking his love of mountaineering and improving his quality of life.  He used to be a software engineer with a 9–5 job, but now he owns a distribution company that supplies Metro Manila restaurants with nutritious vegetables, giving him more time management freedom.

 

Jeno recognized that reaching his long-held goal of climbing Mount Everest would need unwavering determination and focused focus.  It was more than just bringing together all of his prior mountaineering adventures.  It also involved consciously deciding to undergo rigorous preparation and purposefully providing his body with the proper nourishment, which may help him become a source of pride for the Philippines.

Jeno persevered through the potentially fatal difficulties, including high altitude sickness, dangerous weather, and the impending threat of avalanches.  As he pushed through tiredness to reach the peak, he faced intense sun exposure, scorching, temperatures that dropped below freezing, and oxygen deprivation.

Jeno was able to give his all during his ascent with Century Tuna as his partner.  His favorite Century Tuna meal—the traditional combination of Century Tuna Hot and Spicy with saltine crackers—fuels his incredible fortitude to ascend to an elevation of 8,849 meters. It's a simple, yet high-protein comfort food that keeps him going during his demanding training and protracted ascent.

His story exemplifies Century Tuna's "Fit for Any Role" campaign, which highlights the brand's promotion of fitness's multifaceted image and role in assisting people in embracing any role.

“Century Tuna is proud and honored to support Jeno’s journey because he is a living testament that anyone can face their own summit. He has shown us that through properly nourishing the body and building up strength, everyone can go after their dreams — a pursuit that Century Tuna has always championed. He is an inspiration, not just to his fellow athletes, but to all of us who take on life’s challenges every day.” ~Mr. Greg Banzon, Century Pacific Food, Inc. Executive Vice President and Chief Operating Officer

Every Filipino is challenged by Century Tuna to define their own summit.  Being fit with Century Tuna entails being prepared to take on the challenge, regardless of whether they wish to reach a significant accomplishment, a personal goal, or a fitness milestone.

For more information, please visit https://centurytuna.ph/ or follow Century Tuna on Facebook at https://www.facebook.com/centurytuna or on Instagram for more updates.

Here are five suggestions for reaching your fitness goals with Century Tuna in 2025: New Year, New Bod

Set realistic workout plans using a journal or a fitness app. Photo by Freepik

Resetting, refocusing, and rejuvenating your health goals is ideal during the New Year. With straightforward yet powerful advice that you can apply to your everyday routine, Century Tuna, the ideal companion for a healthy lifestyle, is here to help you get started on your 2025 fitness journey. Century Tuna is there to support you at every stage, whether you're just getting started or want to advance your career.

To help you become the best version of yourself, Century Tuna Superbod 2014 champion Mauro Lumba, who also serves as personal fitness coach to Aga Muhlach and Richard Gomez, brand ambassadors for Century Tuna, has provided the following five useful fitness tips:

Start Small, Stay Consistent

Start your fitness journey with small, consistent steps. Photo by Freepik

It takes small, steady steps to accomplish big goals. Start with small adjustments, such as replacing unhealthy snacks with healthier ones, such as Century Tuna Flakes in Oil, or incorporating a 15-minute walk into your daily routine. Over time, these modest efforts add up to big outcomes.

Plan Balanced, Nutritious Meals

Fuel your fitness journey with Century Tuna and Grilled Sweet Potato

What you eat drives your fitness objectives. Include foods high in protein, such as Century Tuna, in your meals to aid in muscle repair and increase vitality. Century Tuna offers a range of flavors, such as Paella and Herbs, that make eating healthily tasty and simple.

Hydrate, Hydrate, Hydrate

Make sure to be hydrated during your workout. Photo by Freepik

Maintaining proper hydration is essential for general health and fitness. Keep hydrated and bring a water bottle with you wherever you go to sustain your energy levels, facilitate digestion, and enhance your performance during exercise.

Move More, Every Day

Just like Century Tuna brand ambassadors Richard Gomez and Aga Muhlach, you can be consistent in your fitness journey

Staying active doesn't require a gym membership. Choose a hobby you enjoy, such as yoga, dancing, or bicycling, and incorporate it into your daily schedule. Follow in the footsteps of Century Tuna ambassadors Richard Gomez and Aga Muhlach, who started their fitness journeys ten months ago and have been assiduously integrating exercise.

Keep Your Goals Realistic and Track Progress

Establish attainable objectives and acknowledge your progress at each stage. No matter how tiny, progress is still progress. To stay motivated and track your accomplishments, use a fitness app or keep a journal.

The New Year is the ideal time to embark on your #JourneytoSuperbod because #TheBestYouStartsNow. Being the best version of yourself has never been easier when Century Tuna is on your side.

Please visit https://centurytuna.ph/ for additional information, or follow Century Tuna on Facebook at https://www.facebook.com/centurytuna or at Instagram for more updates.

The Best You Starts Now: Richard Gomez and Aga Muhlach Inspire Filipinos to Begin Their Fitness Journey

“Century Tuna has always stood for bringing out the healthiest version of people. We want everyone to feel good about their journey to wellness. Richard and Aga’s involvement in the campaign is a testament that fitness knows no age. No matter what stage you are in life, it’s never too late to make a change in your lifestyle.” ~Mr. Carlo Endaya, Century Pacific Food, Inc. Vice President and General Manager for Branded Tuna and Vita Coco Business

Century Tuna Ambassadors Richard Gomez and Aga Muhlach

Aga Muhlach and Richard Gomez, the Philippines' all-time leading men and award-winning actors, are taking on the challenge of starting their fitness journey with Century Tuna, the country's leading tuna brand.

Aga and Richard, who are leading Century Tuna's #TheBestYouStartsNow campaign, are redefining what it means to be Dadbods through their wellness transformation with the help of Century Tuna and Superbods 2014 Grand Champion Coach Mauro Lumba. 

Century Tuna Brand Ambassadors Richard Gomez and Aga Muhlach proudly showcase their transformed, healthier physiques as they inspire others by sharing their ongoing journey to becoming the best versions of themselves.

Aga Muhlach, whose weight fluctuated during the pandemic, sees his work with Century Tuna as motivation to take better care of himself. Since joining the Century Tuna campaign, he has lost 50 pounds and is determined to keep exercising and eating healthy in order to reach his ideal weight by the end of the year.

Century Tuna Brand Ambassador Aga Muhlach proudly shares his weight loss journey

“Just start now and do it slowly. There will be no instant gratification and it's not gonna be easy because there's gonna be failures along the way. But if you fail today, sleep. Tomorrow's another day.” ~Aga Muhlach, Century Tuna Brand Ambassador

Century Tuna Brand Ambassador Aga Muhlach talks about how Century Tuna has helped him in his fitness journey

When asked if he has any advice for his fellow Filipinos who also want to start their fitness journey, he stated that it’s about starting the journey as soon as possible.

Since joining the campaign, he stated that through being consistent in his lifestyle change, his pants have become 4 inches looser.

For Richard Gomez, becoming part of the #TheBestYouStartsNow means becoming a good role model to his fellow citizens. As a public figure, his work with Century Tuna is a good way to showcase how changing one’s lifestyle can make a drastic difference in one’s health and wellness.

Century Tuna Brand Ambassador Richard Gomez flexes the result of his new lifestyle

“Being healthy really involves a lot of diet, eating the right food, and doing the right exercises. It's not easy. But you just have to keep on pushing yourself. Just be consistent, be regular. Be constant.” ~Richard Gomez, Century Tuna Brand Ambassador

Century Tuna Brand Ambassador Richard Gomez talks about the habits he has adapted to maintain his wellness

Beginning the next chapter in their lives, the Century Tuna ambassadors are now ready to show off their transformed healthy physiques and share their ongoing journey to becoming the best versions of themselves.

Century Pacific Food, Inc. Vice President and General Manager for Branded Tuna and Vita Coco Business, Mr. Carlo Endaya speaks about Century Tuna’s #TheBestYouStartsNow campaign

Century Tuna's #TheBestYouStartsNow campaign promotes fitness at all stages of life. It encourages everyone to prioritize their health, regardless of age. With Century Tuna, the best time to begin one's fitness journey is now.

For more information, please visit https://centurytuna.ph/ or follow Century Tuna on Facebook at https://www.facebook.com/centurytuna or on Instagram for more updates.

Century Tuna Superbods champion the #BestYouEver initiative at Superbods Underpants Run in Subic

“The Century Tuna Superbods Underpants Run is more than just a celebration of fun and festivities. It exemplifies the strong sense of community that Superbods has fostered over the years, providing a platform for people to embrace and celebrate their passion for health and wellness. We are proud that our Century Tuna Superbods are always going above and beyond in promoting the #BestYouEver campaign. Our solid set of Superbods finalist truly embodies what it is to be a Superbod – inspiring, passionate, and committed. We are a month down to finals and we have seen them grow their advocacies together with Century Tuna.” ~Mr. Greg Banzon, EVP and COO of Century Pacific Food Inc.

Century Tuna Superbods 2024 Finalists showcasing their creative costumes during the Century Tuna Superbods Underpants Run

The 36 Century Tuna Superbods finalists, dressed in a variety of costumes ranging from superheroes to tuna cans, demonstrated their stunning physiques, unbreakable spirit, and ingenuity as they sprinted the 5KM run during the recent Century Tuna Superbods Underpants Run at the Subic Bay Boardwalk.

The 2024 Century Tuna Superbods Underpants Run provided an opportunity for the Century Tuna Superbods to promote the #BestYouEver campaign by celebrating health and fitness and inspiring others to become better versions of themselves.

Usually held before IRONMAN races, the Century Tuna Superbods Underpants Run kicked off this year's Century Tuna Full IRONMAN Philippines in Subic Bay on June 7, 2024. 

More than 500 runners took part in the run, dressed in colorful and creative outfits, including this year's Century Tuna Superbods finalists, executives from Century Pacific Food Inc., Century Tuna Superbod 2014 Grand Winner Mauro Lumba, Century Tuna Superbod 2022 Grand Winner Kirk Bondad, and Century Tuna Guest Superbod Atty. Olivier Moeller.

Century Tuna Superbods 2024 Finalists wearing their creative and well-thought-out costumes from superheroes, cartoon characters, and iconic outfits.

Century Tuna Superbods 2024 Finalists wearing their creative and well-thought-out costumes from superheroes, cartoon characters, and iconic outfits.

Century Tuna Superbods 2024 Finalists wearing their creative and well-thought-out costumes from superheroes, cartoon characters, and iconic outfits.

Patrick Patawaran, a Century Tuna Superbods 2024 finalist, won Best Costume during the run when he appeared in his Century Tuna can costume.

Century Tuna's #BestYouEver campaign emphasized the finalists' personal growth and environmental stewardship. Prior to the run, Century Tuna organized a Saving Our Seas coastal clean-up in collaboration with SBMA, during which participants collected 32 sacks of plastic waste from Subic Bay's coastline. This also prepares for the IRONMAN competition's swimming stage.

Century Tuna Superbods Finalists during the Saving Our Seas coastal clean-up where they collected a total of 32 sacks containing plastic wastes

The Century Tuna Superbods 2024 launch the #BestYouEver campaign, highlighting the Superbods' incredible journeys to promote the best versions of themselves and inspire others. Prior to the Century Tuna Superbods Underpants Run, the finalists participated in several onsite and online challenges, including the Century Tuna Metcon Battleground, NCC Marathon, and HOKA Trilogy Run. 

The #BestYouEver Finals night will take place on July 9, when the Century Tuna Superbods 2024 Male and Female Grand Winners will be announced. The Grand Winners will each receive a cash prize of PHP500,000 tax-free, while the runners-up will receive PHP200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or  on Instagram for more updates.

Kathryn Bernardo and Century Tuna Superbods Finalists turn up the summer heat at the #BestYouEver launch

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best.” ~Kathryn Bernardo, Century Tuna Ambassador

Century Tuna Superbod Kathryn Bernardo takes on the center stage as she leads the Century Tuna Superbods 2024 Best You Ever Launch

The newest Century Tuna Ambassador, Kathryn Bernardo, and the Century Tuna Superbods Finalists have officially launched the "Best You Ever" campaign, making summer even hotter and fitter.

Century Tuna Superbods 2024, the country's premier fitness competition, is now in its ninth season, featuring the "Best You Ever" campaign, which promotes self-love and self-improvement. The Best You Ever campaign encourages that every bod can be a Superbod by celebrating every Filipino's journeys, personal growth, and overall wellness as they become the best versions of themselves.

Along with Kathryn, the 36 Century Tuna Superbods Finalists continue to support the Best You Ever campaign by inspiring more Filipinos to become the best versions of themselves by incorporating the Superbods spirit into their diet, exercise, and overall wellness.

Century Tuna Superbods 2024 Best You Ever Top 36 Finalists

Two months before the finals night, the 36 Century Tuna Superbods Finalists brought their A-game, displaying their fit and healthy bodies that perfectly embodied what it means to be a Superbod.

Century Pacific Food Inc. Executives formally welcome Century Tuna Superbods Ambassador Kathryn Bernardo (from left) Century Pacific Food Inc. Vice President and Chief Operating Officer Mr. Greg Banzon, Century Tuna Senior Product Manager Mardi Dator, Century Tuna Superbods 2024 Ambassador Ms. Kathryn Bernardo, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, and Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez.

The finalists will join a series of digital and onsite challenges that will be uploaded on Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Century Tuna Superbods 2024 Male and Female Grand Winners will each receive PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

“We are on our 9th season and this year, we have a solid set of Superbods who, together with Kathryn, we believe epitomize what it is to be a Superbod and what we stand for in Century Tuna. Our common factor in choosing this year’s Superbods is those who we believe will uplift and inspire others in their fitness journeys.” ~Mr. Carlo Endaya, Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business

CPFI EVP and COO Mr. Greg Banzon, CPFI VP and General Manager for Branded Tuna Division Mr. Carlo Endaya with Host Tim Yap

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or on Instagram for more updates.

Century Tuna Superbods 2022 VIP Night with Bea Alonzo and Alden Richards

“As we are all recovering from the pandemic, we need inspiring stories that give us strength to move forward. We want this year’s Superbods competition to inspire and encourage everyone to pursue their health and fitness goals not just for themselves but for the people they love.” ~Carlo Endaya, Century Pacific Food Inc. (CPFI) VP and GM for Tuna Division

“Stay strong to Love strong” campaign message, held at Sofitel Philippine Plaza Manila, the official venue partner for this year’s competition, the event provided the opportunity for Bea and Alden to share their inspiring stories related to this year’s Century Tuna Superbods.

After going through hundreds of aspiring candidates from across the Philippines, Century Tuna Superbods 2022 officially kicked off the country’s most awaited and most prestigious health and fitness competition, during the exciting VIP Night highlighted by the presentation of 32 finalists and graced by no less than Superbods celebrity ambassadors Bea Alonzo and Alden Richards. 

“I’ve heard the stories of this year’s Superbods finalists and they are truly amazing! They’re proof that we can achieve a lot of things and overcome so many obstacles for the people we love. I salute this year’s finalists and wish them the best of luck in their Superbods journey.” ~Bea Alonzo

Hosted by Sam YG and Gelli Victor, the event was attended by select media and partners of Century Tuna who were treated to a special Century Tuna menu prepared by an internationally acclaimed and first-ever Filipina executive chef in a five-star international branded hotel in the Philippines Chef Bettina Margaret Arguelles.

“Beyond the buff body and firm and flat abs, it’s truly awesome what we can achieve when we are physically and mentally strong. As we kick off this year’s Superbods competition, let the journey of our finalists be an inspiration to be strong for the people we love and value, especially at this time when we are all trying to move forward from the pandemic.” ~Alden Richards

The partnership between Sofitel Philippine Plaza and Century Tuna is part of Sofitel’s holistic approach to promoting a  healthy and balanced lifestyle by providing its guests with an oasis that is within the Metro. 

From the sumptuous menu, guests were awed as the finalists took to the stage to show off their fit and healthy bodies.

16 Female Finalists:

Andrea Abalos

Christelle Abello

Michelle Arceo

Xandria Bautista

Sherlyn Doloriel

Lovely Elazegui

Querubin Gonzales

Pearl Gonzalez

Julia Mendoza

Nadia Mostoles

Chrystalle Omaga

Kerri Reilly

Selena Reyes

Mia Salisbury

Vienne Shirin

Kim Velasco

16 Male Finalists:

George Baker

Herson Barias

Kirk Bondad

James Borja

Wani Manotoc

Rj Lund

Paul Pedley

JC Perez

Gee Plamenco Jr.

Patrick Ramirez

Lourd Ramos

Anjo Resurreccion

Julian Roxas

Jaime Santamaria

Daryl  Soriano

Erik Visser

It was also the opportunity for members of the media to have a personal encounter with the finalists through one-on-one interviews, where they shared their personal stories on the competition theme “Stay strong to Love strong” which aims to uplift and encourage everyone to stay strong despite the challenges and to become better versions of themselves.  

From the press presentation, the finalists will undergo a series of digital challenges that will be posted on the Century Tuna Superbods official Facebook page and can be searched using the official #CenturyTunaSuperbods2022. 

These challenges will lead up to the finals night happening on July 13, 2022 where two grand winners will receive PHP500,000 each while the two runners-up will receive ₱200,000.00 each, tax-free. All four winners will also get a year’s worth of Century Tuna products and other exciting prizes. 

Visit Century Tuna's Facebook page, @centurytuna, or Instagram @centurytunasuperbods to follow the Superbod's journey. Catch the latest Century Tuna TVC starring Bea Alonzo and Alden Richards from this year https://www.youtube.com/watch?v=ULSBwhLI1P8.