"With Watsons’ strong presence across the country, we're proud to help LISTERINE® bring this movement to life and expand its reach to communities nationwide.” ~Lexie Coloma, Senior Manager for Corporate PR and Sustainability, Watsons Philippines
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| Speakers for LISTERINE® and Operation Smile Philippines’ “Healthy Smiles Start with LISTERINE ® “ campaign launch event held at Watson’s SM Mall of Asia Mall 7. (L-R: Lexie Coloma, Senior Manager for Corporate PR & Sustainability, Watsons Philippines; Kate Bulan, Shopper Marketing, LISTERINE ® Philippines; Ramon Solas, Coordinator, Operation Smile Philippines and Manila Cleft Center; MacoyDubs, LISTERINE ® Brand Ambassador; Maxine Ibay, Speech Language Pathologist, Operation Smile Philippines; Rachelle Alcovindas, Nutritionist & Senior Officer of Comprehensive Cleft Care, Operation Smile Philippines) |
In Asia Pacific, a child with a cleft condition that affects their ability to eat, speak, and smile is born every three minutes. A backlog of 200,000 children with cleft lip and palate still exists in the Philippines. LISTERINE® teamed with Operation Smile and Watsons to offer full cleft care, including surgery, speech therapy, nutrition programs, hygiene kit distributions, and education for kids and their families, because they believe every child deserves a healthy smile.
By introducing the "Healthy Smiles Start with LISTERINE®" campaign throughout Asia Pacific, LISTERINE® fortifies its collaboration with Watsons and Operation Smile this year. Raising awareness of cleft lip and palate, collecting funds for complete cleft care, and promoting oral health education and nutrition—particularly for children—are the objectives of the program.
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LISTERINE®’s
Booth in Watsons where shoppers can submit their pledge to help with cleft care
awareness and merchandising stickers to show the P10 donation to Operation
Smile for purchase of LISTERINE® bottles. |
Filipinos now find it simpler to make a significant difference with their daily actions thanks to LISTERINE® and Watsons. Every LISTERINE® product purchased at Watsons between April 17 and December 31, 2025 (up to the first 50,000 bottles)* helps to fund speech therapy sessions for kids with cleft lip and palate in collaboration with Operation Smile Philippines, turning everyday dental care into a charitable endeavor. In an effort to raise awareness and encourage others to give, volunteer, or refer cleft patients, LISTERINE® asked Watsons customers to pledge their support in April.
In numerous oral health presentations, LISTERINE®, a part of Kenvue, is committed to encouraging comprehensive oral care through brushing, flossing, and mouthwash use.
"At LISTERINE®, we believe a healthy mouth is more than hygiene — it’s a gateway to confidence, dignity, and opportunity. Through the Healthy Smiles campaign and our partnership with Operation Smile Philippines, we aim to deliver healthier smiles and brighter futures for children with cleft lip and palate. This initiative invites everyone to join a movement that transforms lives, one smile at a time." ~Kate Bulan, Shopper Marketing, LISTERINE® Philippines
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Ramon Solas, an Operation Smile Philippines beneficiary turned employee,
sharing his personal life-changing experience and how this fuelled him to pay
it forward. |
Ramon Solas is a living example of how one act of kindness can transform a person's life and cause a significant chain reaction. Ramon, who was born with a cleft problem, had to deal with bullying and low self-esteem. Following Operation Smile, which involved life-altering surgery, he felt more confident and even rose to the position of student council officer. He has now fully returned to his previous role as a committed coordinator for Operation Smile Philippines. In addition to giving back, Ramon is sharing the same hope, healing, and second opportunity that changed his own life with each child he assists.
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Thousands of children’s lives changed from transformative cleft care
from Operation Smile including that of Chutima’s (Paeng), Wang Nianyi’s,
Supanat’s (Folksong), and Worapruch’s (Lak). |
In addition to Ramon, Operation Smile has changed the lives of hundreds of children around Asia, such as Chutima (Paeng), Worapruch (Lak), Supanat (Folksong), and Wang Nianyi. Accessible cleft care has given these kids and their families healthier smiles, as well as more promising futures full of chances, hope, and confidence. This includes everything from early surgeries and orthodontic treatment to continuing speech therapy and dental care. Their testimonies demonstrate the transformational potential of all-encompassing cleft care.
"Children with cleft conditions face challenges like difficulty eating, speaking, and social stigma. Our partnership with LISTERINE® and Watsons enables us to reach more children and create lasting change for families and communities." ~Rachelle Alovindas, Nutritionist & Senior Officer of Comprehensive Cleft Care at Operation Smile Philippines
Every purchase becomes more than just a step toward improving one's oral health thanks to the work of LISTERINE®, Operation Smile, and Watsons; it becomes a part of a kid in need's life-changing journey. Every grin that is restored symbolizes a community that has been transformed, newfound confidence, and hope that has been realized. Together, they are transforming mundane activities into remarkable deeds of compassion. Make someone smile today and for the rest of their lives.
About LISTERINE®
LISTERINE® has been defining oral care since 1914, with brand scientists driving foundational research on the many powerful benefits of mouthwash in fighting plaque, protecting gums, building strong teeth, and delivering long-lasting fresh breath. LISTERINE® Mouthwash has been used by more than one billion people in more than 85 countries and has been awarded seals of acceptance by professional dental organizations around the globe, including the Asia Pacific Dental Federation (APDF). LISTERINE® Brand is one of the iconic products from Kenvue and is also the world’s most clinically researched mouthwash brand: with more than 100 years of heritage examined in more than 500 published studies. As the No.1 mouthwash in the world, LISTERINE® has been proven to kill 99.9% of bad breath causing germs while maintaining healthy gums, strong teeth and fresh breath.
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