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| Beyond The Beat: The Next Level ULT POWER SOUND Experience |
Sony Philippines' biggest and most extravagant ULT POWER SOUND launch in the Philippines, Beyond The Beat: The Next-Level ULT POWER SOUND Experience, is scheduled for September 19, 2026, at COVE Manila, Okada Manila. Even though all General Admission passes have already been claimed, ULT fans who want to attend the event can still upgrade their MySony membership to Elite or Platinum to gain access to special event areas and premium benefits.
By combining strong sound, live performances, style, and self-expression, Beyond the Beat invites music lovers to experience Sony ULT in an immersive environment designed to be experienced rather than merely observed.
The highly anticipated event will showcase the latest offerings from the ULT POWER SOUND series, alongside powerful performances from Jacqueline Jala, Angelique Manto, David Gusion, Carlos Serrano III, A-Team, Jeremy G., KAIA, Maki, and the newest member of the Sony ULT Squad, SB19.
Unlock the ULT Experience with MySony Membership
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| General Admission, Elite, and Platinum Access |
Access to Beyond the Beat starts with an existing MySony account. MySony Member, Club,
Elite, and Platinum account holders are eligible to register for the event, with access and
benefits corresponding to their membership tier.
Platinum members can receive three passes to the Platinum area plus exclusive Sony
merchandise, while Elite members can receive two passes to the Elite area. MySony
Members and Club members can register for one General Admission pass.
With General Admission passes seeing strong demand following the event announcement, fans
are encouraged to upgrade their MySony membership to Elite or Platinum for access to
dedicated event areas and additional membership benefits.
For those looking to move up their membership tiers, registering eligible ULT POWER SOUND
products during the qualifying period from August 1 to September 12, 2026 allows members to
earn points toward a membership upgrade.
For the complete event mechanics, membership benefits, and registration details, visit this link:
https://experience.sony-asia.com/ph/home/eventsdetails?EventID=493
A Next-Level Celebration of Music and Sound
Beyond the Beat is designed to bring the energy of ULT POWERS SOUND to life through
music, performance and immersive experiences.
Guests can look forward to seeing the Sony ULT Squad, a curated lineup of artists and
performers taking the stage, with SB19 making their first appearance as the newest addition
to this powerful lineup.
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| The newest addition to the ULT Squad, SB19 |
The experience will also bring together music and elevated street style, encouraging attendees
to express their individuality through the event’s Elevated Street Style dress code.
From powerful performances to the latest ULT POWER SOUND offerings, Beyond the Beat is
set to bring fans closer to the sound, artists, and experiences they love.
Fans are encouraged to check their MySony membership status, register their eligible ULT
POWER SOUND products and upgrade to Elite or Platinum to unlock a more elevated Beyond
the Beat experience,
Stay tuned to Sony Philippines’ official social media channels for more updates.
SONY CORPORATION
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible
for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the
future of entertainment through the power of technology together with creators,” we aim to
continue to deliver Kando* to people around the world. For more information, visit:
http://www.sony.net
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel
when experiencing something beautiful and amazing for the first time
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