"KC Global Media Asia is thrilled to partner with AXN Asia and the Sarawak Tourism Board on this unique original project. Our forward-thinking team has created an immersive adventure with ‘AXN Ultimate Challenge: Sarawak’ that puts the culture, people and spirit of adventure at the heart of the story. We look forward to audiences across the world becoming inspired to experience Sarawak for themselves. And we look forward to seeing where the KC Global Media / AXN Ultimate Challenge can explore next." ~George Chien, KC Global Media's Co-Founder, President & Chief Executive Officer
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| AXN Ultimate Challenge: Sarawak (Photo Credit: AXN Asia) |
The original adventure competition series is a partnership between KC Global Media Asia, AXN Asia and the Sarawak Tourism Board
KC Global Media Asia has announced a new adventure reality competition series called "AXN Ultimate Challenge: Sarawak," a collaboration between leading Asian entertainment brand AXN Asia and the Sarawak Tourism Board that will bring an original destination-led entertainment initiative to global audiences.
"AXN Ultimate Challenge: Sarawak," is a fast-paced four-part series with 15-minute episodes that include adrenaline-fueled challenges, cultural discovery, and social storytelling. Two content creator teams will face off in a series of high-energy competitions and mental challenges inspired by Sarawak's lush landscapes and rich culture, providing them with an unforgettable experience. The contestants' skills, endurance, and teamwork will be tested as they immerse themselves in local communities, experience unique cultural encounters, and discover hidden gems rarely seen on television.
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| As part of the challenge, contestants kayak along the Semadang River and stop at different points to collect natural materials. They then use these materials to build a natural bio-filter that can clean river water and make it safe to drink (Photo Credit: AXN Asia) |
This one-of-a-kind look at one of Southeast Asia's most captivating and naturally beautiful destinations, Sarawak, Malaysia, will delve into themes such as community, discovery, eco-tourism, and tradition.
KCGM Studios produces the show, which is hosted by Mark O'Dea. The content creator teams are Khenji Saito and Adam Manuel, and Estelle Fly and Saffron Sharpe. Local celebrities such as Chef Achang Libat, Louis Samai, Luke Kenny Doo, and Blowpipe Masters Cikgu Nyoging and Alfa will appear in the episodes. The Sheraton Kuching Hotel is the official lodging partner.
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| Miring is a sacred offering and blessing ritual practiced by the indigenous Iban and Dayak communities of Sarawak to honour the gods (Petara), guardian spirits, and ancestors, seeking protection, good health, and success. After enjoying chicken rice, Estelle and Safron received a miring blessing, followed by a well-deserved spa experience. (Photo Credit: AXN Asia) |
Competitors will also create their own content, offering an authentic view of the adventure from their unique perspectives. Each episode will feature a Sarawak-specific challenge, such as foraging for Sago worms (a local delicacy and protein source), a prize, and a penalty. Furthermore, the participating local heroes add an important layer of authenticity. They are credible sources who will highlight and validate the series' experiences, challenges, and stories.
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| As part of the challenge, the losing team took on a fun punishment, performing the iconic Chicken Dance to the well-known song. (Photo Credit: AXN Asia) |
"AXN Ultimate Challenge: Sarawak," will premiere on the AXN Asia YouTube channel on July 31 and the AXN Taiwan YouTube channel on August 4. The show will air on AXN East Asia, AXN Singapore and AXN China from August 4 every Tuesday at 9:30pm GMT+8 for four weeks and will repeat every Thursday at 8:35pm and every Sunday at 8:45pm.
“Sarawak is a destination where adventure, culture and nature come together through authentic experiences deeply connected to our landscapes, communities and way of life. AXN Ultimate Challenge: Sarawak’ offers viewers an exciting way to discover this diversity – from challenges inspired by our natural environment to cultural encounters and local stories that make every journey here unique. We hope the series will inspire audiences across the region to discover Sarawak, Malaysia for themselves.” ~Dr. Sharzede Datu Haji Salleh Askor, the Chief Executive Officer of the Sarawak Tourism Board
The collaboration between KC Global Media Asia, AXN Asia, and the Sarawak Tourism Board exemplifies the growing trend of screen tourism, which involves new audiences discovering and interacting with destinations through original entertainment content.
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| Participants take on the Sago Worm Challenge, sampling one of Sarawak's most iconic delicacies. Locally known as ulat sago, si’et (in Melanau), or tinduh (in Iba), these protein-rich larvae are a unique part of the state's culinary heritage and add an exciting twist to the blowpipe challenge.(Photo Credit: AXN Asia) |
Furthermore, this collaboration demonstrates KC Global Media Asia's presence in the travel and entertainment industries, as well as their dedication to connecting regional creators with global audiences. The company is still committed to fostering creativity, expanding access to high-quality entertainment, and contributing to a more vibrant global content landscape.
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| Bidayuh Ring Lady – A rare cultural icon from the Bidayuh Semban community in Sarawak, Malaysia, known for wearing distinctive coiled copper and brass rings that symbolize beauty, identity, and heritage.(Photo Credit: AXN Asia) |
For more information about AXN Ultimate Challenge: Sarawak, visit www.axn-asia.com. Follow AXN Asia on YouTube, Instagram, TikTok, and Facebook at @axnasia, and AXN Taiwan at @axntw.
About KC Global Media
KC Global Media Entertainment LLC is a global multi-media company headquartered in the United States, with offices in Singapore, Taiwan, Malaysia, China, the Philippines, and South Korea. The brainchild of former Sony executives Andy Kaplan and George Chien, KC Global Media Asia (KCGM Asia) is Asia's leading entertainment hub through the production, distribution and programming of quality, ground-breaking content. Backed by over three decades of industry experience, KCGM Asia boasts an impressive portfolio of premium brands in Asia, including English-language general entertainment network AXN, Japanese anime content network Animax, Korean general entertainment network, ONE, English language general entertainment FAST network, KCM, and AXN Sports.
KCGM Asia also expanded its distribution footprint through a joint venture with JOURNY, a brand of NextTrip, Inc., bringing premium travel and lifestyle content to 94 million households across 23 markets in Asia Pacific, the Middle East, and Africa.
By combining award-winning content, beloved entertainment brands, and deep expertise in the Asia Pacific market, KCGM Asia is setting new standards for entertainment and audience engagement across the region and beyond.
Website: www.KCGlobalMedia.com | Facebook: @KCGlobalMedia | Instagram: @KCGlobalMediaAsia | Linkedin: @KCGlobalMediaAsia
About Sarawak Tourism Board
Sarawak Tourism Board (STB) was incorporated under the Sarawak Tourism Board (Incorporation) Ordinance on 12 November 1994, with the objective of increasing tourist arrivals, creating greater awareness among the trade, media, and public of Sarawak’s diverse tourism offerings, and positioning the state as a prime destination for culture, nature, and adventure tourism.
As the key promoter of Sarawak, STB manages tourism promotion and marketing on behalf of the Ministry of Tourism, Creative Industry & Performing Arts Sarawak, working closely with Tourism Malaysia to highlight Sarawak as an important destination within Malaysia. The Board aims to sustain annual visitor growth of 5%–15%, with a focus on the domestic market as well as regional markets such as Singapore and Greater China. In Europe, STB maintains a strong presence in Germany, the Netherlands, and the United Kingdom, while in Australia it continues to strengthen collaborations with tourism partners.
STB also prioritises cross-border promotion in Brunei and Indonesia (West Kalimantan) through media and trade engagement. Committed to close collaboration with industry stakeholders and the media, the Sarawak Tourism Board’s mission is clear: to bring Sarawak to the world, and the world to Sarawak.
About Sheraton® Hotels & Resorts
Sheraton Hotels & Resorts makes it easy for guests to feel welcome at over 430 hotels and resorts in 70 countries and territories around the world. As the most global brand within Marriott Bonvoy’s portfolio of extraordinary hotel brands sitting at the center of hundreds of communities around the world, Sheraton has a rich heritage in creating a sense of belonging for guests, wherever they are in the world. Sheraton is currently undergoing a major brand transformation, creating a signature community experience for the next generation of travelers and locals alike at properties across the globe. The new vision for Sheraton features intuitive design, tech-forward experiences, and upgrades to everything from public space and F&B to flexible meeting space. For more information, please visit www.sheraton.com, and stay connected on Facebook, and @sheratonhotels on X and Instagram. Sheraton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
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