"Spider-Man has always been a hero who connects with people in the most genuine and relatable way, and that's exactly the kind of experience we wanted to create for our customers. Through our Happy Meal, Premium Collectibles, and Drive-Thru activations, we wanted fans to experience the excitement of Spider-Man: Brand New Day in a fun and memorable way. From launching our Spider-Man Happy Meal and Premium Collectibles to bringing Spider-Man to our Drive-Thru stores and celebrating the movie's opening weekend with exclusive block screenings, we wanted fans to experience the excitement of Spider-Man: Brand New Day beyond the big screen. Whether collecting their favorite toys or creating feel-good moments with family and friends, there's something for every Spider-Man fan at McDonald's.” ~Ada Almendras-Lazaro, Chief Marketing Officer of McDonald's Philippines
With the launch of its exclusive Spider-Man: Brand New Day Happy Meal and Premium Collectibles, McDonald's Philippines celebrated the release of Spider-Man: Brand New Day with nationwide Drive-Thru activations and special opening weekend block screenings, bringing the excitement of Marvel's beloved superhero beyond the big screen.
Exclusive Collectibles Marked a Brand New Day
McDonald's Philippines introduced its exclusive Spider-Man: Brand New Day Happy Meal, which included ten Spider-Man Backpack Toy designs for fans to collect. The experience went beyond the meal with an interactive QR code found on each Happy Meal box, which allowed customers to participate in special Spider-Man-themed gameplay.
McDonald's also debuted its premium Spider-Man: Brand New Day collectible toys, giving fans even more ways to bring home their favorite web-slinger. Customers who purchased any McDonald's meal and an additional P165 could select one of four collectible figures: Upside-Down Spider-Man, Crouching Spider-Man, Hammock Spider-Man, or Side Hang Spider-Man.
Spider-Man Swung into McDonald's Drive-Thrus Nationwide
In order to add excitement beyond the collectibles, Spider-Man made unexpected appearances in McDonald's Drive-Thrus across the nation. Regular Drive-Thru visits were transformed into exciting Spider-Man encounters as he took orders, served food, greeted families, and posed for photos with fans in keeping with his persona as the friendly local hero.
Fans Filled Exclusive Opening Weekend Block Screenings
To keep the excitement going during the movie's opening weekend, McDonald's Philippines also hosted special block screenings of Spider-Man: Brand New Day at Glorietta 4 Cinemas in Makati and Trinoma Cinema in Quezon City. To celebrate the most recent Spider-Man adventure, fans and members of the media flocked to both screenings.
Fans can complete their Spider-Man journey at participating McDonald's locations nationwide with the limited-edition Spider-Man: Brand New Day Happy Meal toys and Premium Collectibles.
For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, on Facebook, on Instagram, and on X.
About McDonald’s Philippines
McDonald’s Philippines master franchise holders Dr. George T. Yang & Kenneth S. Yang brought McDonald’s to the Philippines in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a network of over 860 stores nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.
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