Wednesday, August 5, 2026

Timeless Fashion, Brilliant Sparkle: Discover what's New at SM City Grand Central



Fashion is more than just what you wear. It's the way you show yourself. It is the confidence to put on a dress that fits properly before an important meeting. The sparkle is what catches the light during life's biggest celebrations. This season, SM City Grand Central has two exciting additions that show that fashion is not just for special occasions. You can accept it every day.

Whether you're looking to update your wardrobe or find a meaningful piece to commemorate life's milestones, these newest stores invite you to rediscover the joy of dressing up and expressing your unique style.


Where Everyday Style Begins: BAYO Opens at SM City Grand Central

Some businesses adhere to trends. For more than thirty years, BAYO has been honing classic style.




Since its establishment in 1992, BAYO has developed into one of the country's most beloved domestic fashion brands. BAYO, which derives its name from the Hiligaynon word meaning "dress" or "clothing," is renowned for its beautifully crafted products that pay tribute to the modern Filipina. Effortlessly elegant, confidently modest, and always sincere.

At its newest location in SM City Grand Central, customers can find collections that seamlessly transition from workdays to weekends. Think about sophisticated gowns, versatile separates, elegant linen ensembles, and seasonal wardrobe essentials. Each piece has simple silhouettes, exquisite details, and the kind of subtle sophistication that is always in style.




What truly sets BAYO apart is the storyline that is integrated into each collection. In addition to creating gorgeous apparel, the brand continues to promote sustainability thru its #JourneyToZero initiatives. By working with Filipino weaving communities, embracing local textiles, reducing fabric waste thru upcycling, and reimagining traditional Filipiniana craftsmanship for contemporary wardrobes, BAYO shows that fashion can be beautiful, meaningful, and thoughtful.





In a world where trends change rapidly, BAYO serves as a reminder that true style is founded on quality, purpose, and a deep respect for Filipino heritage.


Shine Through Every Chapter with Hearts & Arrows

Some moments are more valuable than memories alone. They deserve to be geniuses.

Whether it's a long-awaited "yes," a graduation, an anniversary, or simply celebrating yourself, Hearts & Arrows brings classic elegance to SM City Grand Central with exquisite jewelry made for life's greatest milestones.

The brand is well-known as the Philippines' specialty retailer of Hearts and Arrows diamonds and offers exquisitely crafted jewelry with one of the highest standards of diamond precision. Superb cutting techniques enable the creation of the unique Hearts and Arrows pattern, which produces amazing brilliance, symmetry, and sparkle. Every piece turns into a timeless symbol of love, achievement, and meaningful beginnings.





Hearts & Arrows, which has 25 locations nationwide, has made a name for itself as a trustworthy supplier of engagement rings, wedding bands, traditional diamond jewelry, and thoughtful gifts that honor life's most significant occasions.





Whether you are planning a proposal, commemorating a milestone, or investing in a piece you will treasure for years to come, every visit offers the chance to find jewelry that is as timeless as the memories it represents.


Your Next Style Destination Awaits

With the addition of BAYO and Hearts & Arrows, SM City Grand Central has evolved into a destination for fashion and lifestyle, making everyday shopping more enjoyable.




These new stores offer more than just products, ranging from basic wardrobe staples rooted in Filipino craftsmanship to stunning pieces commemorating life's most significant moments. They instill confidence, encourage self-expression, and provide meaningful ways to celebrate your identity.

Because sometimes all it takes is the right outfit or a little sparkle to transform an ordinary day into something extraordinary. Both can be found at your preferred SM City Grand Central.


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