AVON Fun Run to Boob Love to Support Breast Cancer Awareness

Run with Pia Wurtzbach, Enchong Dee, Kyline Alcantara and more celebrities to support breast cancer awareness. Here’s who you’ll be running with at Avon’s Fun Run to Boob Love.

Put on your running shoes and join the movement to celebrate every woman’s breast care journey on October 21 at the CCP Complex in Pasay City.

Avon, the country’s leading intimate apparel brand , invites everyone to join Fun Run to Boob Love and run with 2015 Miss Universe Pia Wurtzbach, actor and model Enchong Dee, Sparkle GMA actress Kyline Alcantara, 2023 Miss Universe Philippines Michelle Dee, 2023 Miss Supranational 1st Runner Up Pauline Amelinckx, and a host of lifestyle, beauty, fitness, and wellness personalities and partner organizations. 

The event is a community-driven celebration of every woman’s breast care journey. Composed of a 3KM/5KM run and a fair dedicated to breast health and education, Fun Run to Boob Love aims to raise funds for a longtime Avon partner organization—the Philippine Cancer Society. 

The informational campaign also serves as another milestone in Avon’s commitment to keeping women’s breasts in the pink of health. From intimate apparel that gives support and comfydence to promoting the importance of self-care routines that help save lives, Avon calls to feel the boob love and know the signs, know the risks, and know how to take action in fighting breast cancer. 

If you’re ready to run for a cause, register for Fun Run to Boob Love today at bit.ly/AvonBoobLove

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About Avon 

At Avon, we believe a better world for women is a better world for all. We are the beauty brand for women embracing their power, inspiring their confidence and providing opportunities to realise their potential. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks and more than 20% of every sale helps to create better futures for women*. We stand for progress for women: we believe in listening to women’s needs, speaking out about issues that matter and creating positive change. Through Avon and the Avon Foundation, we’ve donated over $1.1billion, with a focus on tackling gender violence and breast cancer. Avon is part of the Natura &Co Group.  *Learn more at www.avonworldwide.com.

SM Cares celebrates Pink Ribbon Day with medical mission in partnership with GE Healthcare

“SM Cares is all about serving our customers and supporting communities. We are proud to be a choice partner of public and private sector organizations, and to engage with our employees, tenants and customers in promoting social inclusion and care for different sectors in society, including our women. As Breast Cancer continues to afflict Filipinos today, we hope that programs such as the SM Pink Ribbon Day saves lives through awareness and early detection.” ~Atty. Pearly Joan Jayagan Turley, SM Supermalls AVP for Corporate Compliance & Program Director for the SM Cares Committee on Women & Breastfeeding Mothers 

SM Cares joins representatives of the BFP, PNP, City Health Office of Mandaluyong and GE Healthcare.

Pink Ribbon Day 🎀 in celebration of Breast Cancer Awarebess Month with a Medical Mission & Wellness Program. This event is for the benefit of the Bureau of Fire Protection, Philippine National Police, and City of Mandaluyong with 100 target attendees.

GE Healthcare doctors conduct breast cancer screening and consultations with beneficiaries.

GE Healthcare doctors conduct breast cancer screening and consultations with beneficiaries.

Participants enjoyed treats, pampering sessions and wellness activities at SM Megamall

In celebration of this year's SM Pink Ribbon Day, SM Cares partnered with GE Healthcare to provide free breast cancer screening and doctor consultation to members of the Bureau of Fire Protection (BFP), the Philippine National Police (PNP) and City Hall of Mandaluyong at the Megatrade Hall at SM Megamall on October 26, 2022.

The day-long medical mission is in line with SM Cares' efforts to promote the importance of early detection for breast cancer especially for women, and is part of its Program on Breast Cancer Awareness which has been running since 2017. A parallel breast check-up was also conducted in Mall Clinics nationwide for employees.

Among those who graced the event were GE Healthcare Imaging Sales Director Karlo Perez; SSupt Achilles Santiago, Deputy to the Regional Director of BFP NCR; PNP Deputy Sub Station 3 Commander, Lt. Jean Aguada; as well as City Health Officer Dr. Arnold Abalos and Program Coordinator for Breast Cancer Dr. Judd DF Dela Vega, MD, MOV of the Mandaluyong City Health Office.

Aside from the free breast cancer screening and consultation, SM Cares also organized wellness talks for the attendees with GE Healthcare radiologist and breast imaging specialist, Dr. Katleya Theresa Manlapaz, MX3 medical consultant Dr. Edwin Bien and other partners.

Health experts raise awareness on Breast Cancer and holistic ways to stay healthy

To further promote holistic well-being for women, several wellness booths were set up during the event, which the attendees were able to visit for various perks and activities focused on fitness, beauty, and wellness. Attendees were treated to free passes at SM Skating and SM Bowling, gift certificates for free workouts at Slimmers World and free baking passes from I Did It Myself Bakery. They were also given free gift certificates to enjoy at Gandang Ricky Reyes, Beauty & Butter Nail Lounge and Flawless Face and Body Clinic. Further, attendees enjoyed samples and discounts at Human Nature; free coffee and choco merchandise from MX3; and free pink ribbon pastillas treats and gift certificates from Sweet Blooms.

The SM Pink Ribbon Day continues SM Cares programs for Breast Cancer Awareness Month. Earlier this October, SM Cares sustained awareness campaigns with the Philippine Breast Cancer Society and DOH and a Look Good, Feel Good campaign for breast cancer survivors with Estee Lauder Companies. Through these programs, SM Cares supports the United Nations’ Sustainable Development Goals (SDGs), particularly "SDG 3: Good Health and Well-being."

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives focused on sustainability and community development. Its programs include those on Women and Breastfeeding Mothers, Environment, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative.
 
To learn more about these programs, visit www.smsupermalls.com/smcares. 

Power in Pink a celebration for Breast Cancer Awareness Month!

“As October is known as Breast Cancer Awareness Month, SM Cares has been unwavering in spreading awareness about breast cancer. Earlier this month, we held Pink Ribbon Day, and today, Power in Pink. We remain persistent in reaching out and strengthening Filipino women around the country by letting them know that there is nothing to fear. The earlier you detect it (breast cancer), the faster it can be cured.” ~Berna Velasco, Program Director for SM Cares Program on Women and Breastfeeding

“Power in Pink” an event organized in observance of Breast Cancer Awareness Month which aims to unite all breast cancer groups nationwide to strengthen the fight against breast cancer. This event is presented by SM Cares, the Department of Health (DOH) and SM City North EDSA last October 25, 2018, at Skydome SM City North EDSA.

Power in Pink, an event in celebration of Breast Cancer Awareness Month.

According to the Philippine Breast Cancer Society, breast cancer has become one of the leading types of cancer worldwide, with a projection that 1 out of 13 Filipinas will develop the disease in her lifetime.

With the theme “United we fight!”, attendees were comprised of different national support groups, doctors, families, and friends of breast cancer advocacy supporters. The project aims to unify all groups nationwide to strengthen their network in raising awareness, early detection, and early intervention in the fight against breast cancer.

Free clinical breast examinations by volunteer doctors were conducted. Power in Pink also featured a mall walkathon, an introduction of all support groups and a lay forum, “Breast Cancer 101.”

SM Cares makes it a point to support women in communities where they are present. Some of their programs include a program on:

• Persons with Disabilities
• Children and Youth
• Women and Breastfeeding Mothers
• Environment Sustainability
• Senior Citizens
• Overseas Filipino Workers (Global Pinoy)

Breastfeeding stations across all SM Supermalls nationwide are provided as part of its program to allow mothers the convenience and freedom in nourishing their babies.

Through Power in Pink, SM Cares looks forward to strengthening partnerships with various government and non-government organizations in advancing the advocacy for women and the fight against breast cancer.

To know more about SM Cares, please visit www.smcares.com.ph, www.facebook.com/OfficialSMCares or email smcares@prime.com.

Starting today the C is for Courage... Let us remember that there is a biggest C - CHRIST who makes us win and makes our lives victorious.