SM Elevates Your Holiday Gifting Game

The holidays have never been easier.   Giving presents has evolved from "ugh, what do I get them?" to "yes, it's wonderful!  Instead of relying on guesswork this season, give your loved ones presents that truly make them happy.   From culinary baskets to fashion favorites, SM has everything you need to make your gifts appear distinctive, thoughtful, and totally Instagrammable.

Give the Gift of Choice 

Skip the guessing and let your loved ones to choose what they actually desire.  SM Gift Cards and SM Gift Passes from The SM Store provide the greatest freedom of choice, whether it's the latest fashion must-haves, tech devices, or lifestyle needs.  These flexible gifts are ideal for friends, family, or that difficult-to-shop-for coworker, ensuring your gift always strikes the spot.

Gourmet Delights for Every Palate

Do you like to give your gifts with a gourmet touch? SM Supermarket and SM Hypermarket are your greatest options for festive delights and gourmet Christmas baskets. You can personalize these baskets to your loved ones' tastes at SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela.   Each basket is perfect for spreading some Christmas enchantment at the dinner table because it contains high-quality goodies and handcrafted nibbles that are a celebration of flavor and generosity.

Shop Longer, Stress Less

SM understands that shopping for the holidays should be enjoyable and time-consuming. Starting on November 17, SM City Grand Central, SM City Valenzuela, and SM Center Sangandaan will increase mall hours to make shopping for gifts easier and more enjoyable.   in 11 a.m., Grand Central in SM City will open. Up until ten o'clock at night, with extended hours till 11 P.M.  on a few occasions in December 12 and 23. Meanwhile, SM City Valenzuela and SM Center Sangandaan will open as early as 10 a.m.   over most of the holiday season.   Starting at 9:00 a.m., all three malls will be open.  on New Year's Eve and Christmas Eve.   from 12:00 p.m. until 7:00 p.m.  until 10:00 p.m.  on the first day of the year.

Go above and beyond the standard this year and embrace the art of thoughtful gift-giving with SM. Because in addition to its monetary value, every card, basket, and carefully chosen gift tells a story of love, joy, and connection.

Happy shopping, and happy gifting from SM!

Baon Savers from SM

When the school bell rings again, the biggest weekday problem for both moms and pupils is figuring out what to bring to Baon. Fortunately, Baon Savers, SM Markets' lifesaver, return just in time!

Moms may get a 7.2L storage bucket filled with student-favorite drinks and snacks for just ₱250, provided they purchase a minimum of ₱500 worth of participating items. This bucket is ideal for hectic mornings and recess breaks. By taking the guesswork out of everyday lunchbox preparation, these convenient bundles save time and money while maintaining the kids' enthusiasm and happiness.

Participating brands include pantry staples like C2, Crème-O, Tiger Bites, Oreo, Monde’s Special Mamon, Dutch Mill, Nissin, Koko Krunch, Chuckie, Bear Brand, and Nestlé Trix cereal—all the trusted favorites kids love.

Available from June 1 to 30, the Baon Savers promo is exclusively offered at participating SM Markets branches including, SM Supermarket in SM Center Pulilan and SM Hypermarket in SM City Marilao and SM City Baliwag. 

Convenience and value are combined in one reusable bucket with Baon Savers, perfect for frugal moms or students getting ready for a busy school day.  Make this school year the greatest one yet by stocking up today!

SM fosters MSME growth through SM Markets

“SM Markets is committed to fostering these partnerships through various initiatives. “Our support for small businesses is comprehensive. We host weekly bazaars where MSMEs can present their products without the burden of space rental fees. Instead, they contribute a percentage of their earnings to SM, providing them with an affordable avenue to connect with more customers. As we expand into provincial areas, we prioritize finding local suppliers to enhance efficiency and support regional growth. This approach ensures we can offer a diverse range of products and improve the overall shopping experience for our customers.” ~Jojo Tagbo, President of SM Supermarket

From a small stall in the public market, fresh seafood from Under the Sea are now in seven SM Markets branches across Cagayan de Oro, Davao, and Zamboanga.

SM continues to support the growth of medium, small, and micro enterprises (MSMEs), with over 100,000 MSMEs currently engaged across the group. In its retail business, SM Markets acts as a good platform for local businesses, forming strategic alliances and providing community support to over 900 MSMEs nationwide.

It offers an ideal marketplace for these businesses, leveraging the four million daily visitors to its malls. This broad reach enables MSMEs to showcase their products and services to a large audience, promoting their growth alongside SM's expansion.

A platform for small businesses

Christine Biongcog of Under the Sea Products Marketing Corp. exemplifies this effective collaboration. Her family has supplied seafood to SM Markets for 22 years, beginning with a small stall in the public market. Her relationship with SM began in 2002, when she sent a letter of intent to supply seafood to the newly opened SM Cagayan de Oro. Today, Under the Sea Products supplies seven SM Markets branches in Cagayan de Oro, Davao, and Zamboanga.

Biongcog credits SM Markets for its significant assistance, SM Markets also offers financial support through BDO Unibank, facilitating easier access to capital needed for business growth. 

“SM provided us with a larger space compared to our previous stalls, which required us to be more resourceful and adaptable.” ~Christine Biongcog, Under the Sea Products Marketing Corp. 

Supporting local economies

SM Markets is dedicated to sourcing from regional suppliers to bolster local economies.

Royal Breadhaus founder Vivian Sison remains committed to product innovation, responding to customers' evolving preferences.

In Davao, Royal Breadhaus, founded by Emil and Vivian Sison, has been a supplier since 2001. Vivian Sison’s commitment to product innovation has allowed Royal Breadhaus to supply to 10 SM Markets branches. 

“Our partnership with SM has been a synergy of creativity and market responsiveness, helping us develop products that cater to evolving consumer preferences.” ~RJ Briones, Royal Breadhaus Marketing Head

Growing the business by understanding the market

Sanicare founder Renato Sio highlights quality and consumer demand as drivers for their product’s success.

Sanitary Care Products Asia, Inc. (Sanicare) illustrates another success story. Founded in 1996, Sanicare began its partnership with SM Markets in 2000, shortly after the Asian Financial Crisis. Renato Sio, Sanicare’s founder, credits the opportunity provided by SM Markets for their growth. 

“SM allowed us to start with a small shelf space, which was crucial for us as a startup. Our product’s success was driven by its quality and consumer demand.” ~Renato Sio, Sanicare Founder 

Sanicare's products have grown from a single shelf in an SM Market in Megamall B to a national presence. Sio's commitment to quality, inspired by his wife's requirements, has driven the brand's growth and success in the marketplace.

The continued collaboration between SM Markets and MSMEs promotes local economic growth and improves the shopping experience for its customers.

About SM Markets

SM Markets is one of the Philippines' leading supermarket chains operating under the SM Group of Companies, one of the biggest corporations in Asia. It has earned the trust of most Filipino families when it comes to food. It aims to reach more communities by maintaining its aggressive expansion and growth.

SM Markets answers the ever-changing needs of Filipino consumers through its three retail formats: SM Supermarket, Savemore Market, and SM Hypermarket. From fresh food to general merchandise, all three brands work hard to deliver only the best products and services to its customers.

About SM Investments Corporation

SM Investments Corporation is one of the leading Philippine companies that is invested in market-leading businesses in retail, banking, and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy.

SM’s retail operations are the country’s largest and most diversified, consisting of grocery stores, department stores and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels, and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, the fourth largest private domestic bank.

For more information, please visit www.sminvestments.com

For inquiries, please contact: smic_corpcomm@sminvestments.com