A Superapp as Wingman: Grab Helps Thousands of Filipinos with Valentine’s Day Plans

“It is a rare opportunity for a company to be a part of thousands of stories being created by consumers. To be able to power plans around special moments is a responsibility we gladly take. And we fulfill this by leveraging our state-of-the-art technology and platform, and expansive ecosystem of merchants-, delivery-, and driver-partners – empowering every consumer to grab the day with every meal delivered and destination reached.” ~Mr. Ronald Roda, Grab Philippines Chief Operating Officer

Deliveringits commitment to providing secure, dependable, and value-centric transportation and on-demand deliveries, Grab demonstrated its effectiveness as a reliable companion for Filipinos during the recent Valentine's Day. Numerous Filipino couples counted on GrabCar, GrabFood, and GrabMart to craft distinctive and heartwarming celebrations.

This surge in the "Feb-ibig" trend resulted in Grab achieving its highest number of GrabCar bookings in 2024, showcasing the superapp's efficacy in meeting the diverse needs of its users.

Additionally, both GrabFood and GrabMart experienced a record-breaking volume of orders, marking notable milestones since their respective launches in the Philippines. The heightened demand was not limited to Metro Manila but extended to cities beyond the capital on February 14, 2024.

Ronald Roda, the Chief Operating Officer of Grab Philippines, underscored Grab's distinctive position as a leading superapp and its ability to satisfy consumer demands with exceptional services.

To Pag-Ibig and Beyond: Going Around with Pangga Safely and Conveniently

Romance was not only in the air – it was on the road, too. Filipinos were out and about more last Valentine’s Day. This was demonstrated by a sustained peak in demand throughout Valentine’s week for Grab’s transport services. Among those who booked a GrabCar on Heart’s Day is X-user S, who joins the league of couples with dating-app success stories after capping off the night with a safe and convenient ride home with Grab.

Grab has just recently made its ride-hailing services accessible to more Filipinos with the launch of GrabCar Saver, a more affordable transport option on the Grab app. For a slightly longer waiting time, GrabCar Saver passengers can enjoy fares that are up to 15% cheaper than a regular GrabCar ride.

Sugar, Spice, and Everything Nice: On-Demand Kilig Dining

The recent Grab Food & Grocery Trends Report revealed that Valentine’s Day is one of the busiest holidays on the Grab platform, with a peak in demand continuing for up to five days following the actual holiday. Sweets and pastry shops on GrabFood were in for a [sugar] rush as top orders on the platform were cupcakes, whole cakes, ice cream and desserts, and baked goods and pastries. GrabMart also played a crucial role in keeping the romance alive by meeting the high demand for top orders such as flowers, meat, wine, and homeware. 

Grab’s Dine-In feature has also experienced a surge in voucher purchases on Valentine’s Day. Serving as a digital foodie guide, Dine-In effectively helps customers in discovering restaurants within their vicinity, while also providing them a suite of exclusive discounts that they can claim during their actual dine-in transaction. “It’s easier and more convenient to turn plans into actual dates through superapps like Grab – not to mention the cost-effectiveness it offers. With the savings I got through Dine-In, I was able to make my date with my partner more special by adding a few more additional twists to our celebration,” shares college student Pat. 

In addition to the reliability and efficiency of its platform, the increased demand on Grab is also attributed to its viral video that highlights some real-life experiences of those who rely on superapps. The video, titled "Kwento Mo, Gawin Nating Totoo" garnered over 30 million views and 500,000 social engagement –  a reflection of its strong resonance with Filipino viewers. The online video, which was produced with award-winning creatives agency Gigil, illustrates how Grab serves as an effective partner in making things possible for every Filipino moment maker, helping them overcome challenges such as the need for instant gifts and last-minute planning.

Grab turns Filipinos’ summer pigil to gigil this tag-init with exciting activities and promos

The surprise flash mob led by AC Bonifacio marked the launch of Grab's hottest deals and offerings that will allow Filipinos to turn their pigil to summer gigil— no matter the budget!

Last April 20, Grab Philippines surprised the lunchtime mall crowd of Market! Market! with a flash mob led by Tiktok superstar AC Bonifacio and a swarm of dancing Grab riders. Signaling the start of summer, the flash mob launched Grab’s Gigil sa Summer Megasale, which offers discounts of up to 50% off!

Grab turns Filipinos’ summer pigil to gigil this tag-init with exciting activities and promos. With its wide offerings and promos this summer, kahit mga statue napa-indak sa gigil para simulan na ang tag-init kasama ang Grab! 

Tiktok superstar AC Bonifacio led Grab rider-partners as they danced to the Grab Summer Jingle in Market! Market!

Marking the start of the summer season, Southeast Asia’s leading superapp for everyday essentials Grab surprised mall-goers of Market Market in Taguig with a flash mob led by Tiktok superstar AC Bonifacio and a troop of Grab delivery-partners. Held on April 20, the surprise flash mob signaled the launch of Grab’s hottest deals and offerings that will allow Filipinos to turn their pigil to summer gigil— no matter the budget! 

Turning Filipino’s pigil to summer gigil with Grab

The past two summers might have felt like a blur, with most Filipinos stuck at home doing the same things over and over again. But with a semblance of normalcy back again, Filipinos are done holding back and are more than ready to take back the summers that they’ve missed!

To start a new and much more exciting summer season, Grab welcomed the tag-init with a living statue museum at Market Market’s activity center where scenes of the past two summers were put under the spotlight. From being glued to their couch in front of their electric fans instead of enjoying the beach breeze, to being forced to have virtual hangouts instead of being outdoors— the living statues captured the pagpipigil that Filipinos had to endure in the pandemic. 

But to mall-goers’ surprise, Grab delivery-partners swarmed the activity center while dancing to the latest Grab Summer Gigil Jingle and bringing with them different summer essentials available through GrabFood, GrabMart and GrabExpress. Not being able to hold in their gigil any longer, the living statues broke character and also joined in the fun of the Grab Summer Gigil dance. Now having all the essentials they need to make this a summer to remember, the statues ended the number with new poses showing how excited they are to release their summer gigil with Grab this tag-init! 

Adding to the summer surprise, dancer and Tiktok superstar, AC Bonifacio also joined the mob and gave the crowd a performance to remember! 

Check out what happened during the Grab Summer Gigil flash mob through this VIDEO and join Grab’s #SummerPigilToGigil TikTok Dance Challenge for a chance to win a trip to Palawan this tag-init! 

Grab Gigil Megasale April 18 to May 18

Bringing summer essentials anytime & anywhere with this season’s hottest promos and offerings

Filipinos no longer need to spend the season within the four-corners of their rooms nor search far and spend a lot for their summer plans, because Grab is bringing summer to Filipinos at every budget at Grab’s Gigil sa Summer Megasale from April 18 - May 8! Weekly deals and promos are also up for grabs until May 29, 2022! Here are the promos one shouldn’t miss out on this summer:

GrabFood

• Every Mondays-Fridays from 1-4pm enjoy special freebies with your orders from select merchants.
• Use promocode TAGINEAT to get 30% off from selected GrabFood merchants with minimum spend starting at P500. Discount is capped at P250.
• Make weekends extra exciting with GrabFood’s summer weekend steal promos, just use promocode EATSSUMMER for a 25% off discount on GrabFood orders with a minimum purchase of P500 with a maximum discount of P200 every Saturday and Sunday from 1-5PM. 
• Use promocode GRABSUMMER to get P150 off on GrabFood orders with just a minimum spend of P600

GrabMart

• Every Mondays-Fridays get up to 50% off on select merchants and items on GrabMart

• Spice up your weekends more fun by using the promo code ADDTOCART to get Free Delivery + 500 GrabRewards points plus P100 off on your next order with a minimum spend of P700 
• Get Free Delivery with minimum spend of P900 using the promo code GRABSUMMER

GrabExpress

• Get Piso Delivery Fee with the use of the promo codes P1SODEL (for 1st GrabExpress delivery), P1SOPABILI (for 1st GrabExpress Pabili request), P1SO4HOURS (for 1st GrabExpress 4 Hours delivery), 4WHEELSDEALS (for 1st GrabExpress MPV delivery), exclusive for new users only
• Get P59 Flat Fare for GrabExpress 4 Hours with the promo code 4HRTIPID
• Use the promo code PWEDEPABILI to get P99 Flat Fare for GrabExpress Pabii
• Get 15% off on all GrabExpress services, just use the promo code GRABSUMMER

To make this summer season far more exciting than the previous ones, GrabFood users from Metro Manila, Laguna, Cavite, Rizal, and Bulacan can enjoy a huge delivery fee price drop this summer! From P59, GrabFood delivery will now only be P39! Best thing yet, there’s no minimum purchase or promo code needed, talk about savings for your every craving!

With every Filipino now more than ready to leave their summer pigil behind, it’s the perfect time to release that long-suppressed summer gigil! With the help of Grab, everything needed to make the summer season one to remember is just a few taps away! Embrace the summer gigil with the newest Summer Jingle of Grab through this video.

No matter where you are, who you’re with and even if you’re on a budget, Grab’s got you this summer. Download the Grab app or visit www.grab.com to learn more about this season’s hottest deals and offerings from GrabFood, GrabMart, and GrabExpress! 

About Grab

Grab is a leading super app platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto over 214 million mobile devices, giving users access to millions of drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 397 cities in eight countries. (www.grab.com)

All things women deserve are now just a Grab away through GrabMart

Now with even more merchant-partners to choose from— and exciting new promos and prizes— GrabMart makes it easier for women to shop what they deserve this International Women’s Month

In celebration of International Women’s Month, Grab Philippines is giving women the place and time to grab what they deserve. With GrabMart, consumers can enjoy a mall in an instant shopping experience by offering a wide range of personal care,  wellness, beauty and grooming service brands women love— delivered in an instant* through the Grab app. 

GrabMart now has a wider selection of stores for every woman’s self care and pampering needs

• Just like how customers would shop for their personal care, skincare, and makeup essentials in the mall, GrabMart also makes household names and cult favorite brands like Dove, Palmolive, Olay, Happy Skin, The Body Shop, and Innisfree easily accessible through GrabMart stores
• GrabMart now allows women to book their beauty and wellness services through its partnership with Parlon, the go-to platform for beauty and wellness services in the Philippines. With Parlon’s availability on GrabMart, women can also find their beauty and grooming services in the Grab app. In just a few taps, they can book home services or in-store appointments for haircuts, beauty treatments, and grooming services from Parlon partner salons like Marqed Salon, The Secret Lounge, Benibana Beauty Hub, Vine Aesthetics, LayBare, Passionails, and many more. 

Shopping is made more exciting on GrabMart with big prizes and promos up for grabs

• No need for mall goers to miss out on the big sales they’ve grown to love and look forward to, because GrabMart also gives shoppers endless promos, discounts, and even a month-long raffle— making it even more fulfilling for women to grab the things they deserve. With just a minimum spend of Php 1,000 on GrabMart, shoppers will be entitled to one raffle entry for a chance to win a 5-day getaway trip to Boracay for two, a Dyson Airwrap, an Apple Watch Series 7 GPS, Fitness/Wellness/Beauty passes from ClassPass (up to 10 passes) or Php 500 of GrabMart Vouchers.
• Women don’t need to second-guess their “deserve ko ‘to” expenses, because Grab is also giving up to 50% off with free delivery and up to 700 GrabRewards Points on brands under Personal Care, Skincare, and Makeup Categories from March 7 - April 3, 2022.

• March 7-13, 2022: Health and Wellness Brands 
• March 14-20, 2022: Mother and Baby Brands 
• March 21-27, 2022: Pet Brands 
• March 28 - April 3, 2022: Home and Living Brands

GrabMart invites women to grab the happiness they deserve through TikTok challenge

• For more chances of winning prizes they deserve, women of all ages can also join Grab’s #GrabMartDeserveKoTo Grab Your Happiness Challenge on TikTok. With a grand prize of two Dyson Airwrap to be given away to two lucky winners, participants just need to join the movement of grabbing happiness and showing the world why they deserve it through a creative 30 second TikTok video.

With all that women do for the household, workplace, country, and even the world, there should be no doubt that the things they deserve need no waiting to have. Because of Grab, these needs and wants don't need traveling to the mall for— instead, GrabMart makes it accessible in just a few taps. So with no more ifs or buts, let women grab what they deserve this International Women’s Month through GrabMart. Download the Grab app or visit www.grab.com to learn more about GrabMart and its offerings.

About Grab

Grab is a leading super app platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto over 214 million mobile devices, giving users access to millions of drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 397 cities in eight countries. (www.grab.com).