Monday, June 24, 2024

Play for Life: Sun Life marks Financial Independence Month with announcement of new game and more activities

“Financial freedom starts with a choice. This is why we are set to launch Play for Life: A Game of Choices. We want to equip Filipinos with the knowledge to make informed decisions on their financial journey. By making financial literacy more engaging and accessible, we hope to empower individuals to take control of their future and make life choices with confidence.” ~Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines

What if you could give your financial journey a test drive? That is exactly what you can do with Sun Life's upcoming game, Play for Life: A Game of Choices, which will be released in June 2024. Sun Life is launching engaging activities this Financial Independence Month to promote financial literacy among Filipinos using gamification elements.

Embark on Your Financial Journey with Play for Life
Play for Life is a free single-player online game that simulates real-world financial decisions. The goal of the game is to achieve your desired life goals by making strategic financial and life decisions while navigating the ups and downs.

At the start of the game, players define their life goals and choose a character that represents a career. The gameplay revolves around rolling dice and guiding pieces across the board to squares that correspond to the dice outcome. The board features spaces that offer life-enhancing opportunities ('Life Wins'), present challenges ('Life Happens'), or require critical financial decisions ('Life Choices'), allowing players to use their accumulated funds strategically. 

ou win the game when you've accumulated enough play money to meet your life goal. The journey entails dealing with both positive and negative situations, reflecting the essence of life's financial planning and decision-making.

Ms. Carla Gonzalez-Chong
Chief Client Experience and Marketing Officer of Sun Life Philippines

Step into the World of Play for Life
For a more immersive experience, a roving life-size version of Play for Life will be available in select locations across the country. Navigate massive game boards and make real-life decisions at SM Megamall from June 22 to 23, 2024, SM Sta Rosa from July 27 to 28, 2024, SM Lanang in August 2024, SM Iloilo from September 14 to 15, 2024, and SM Pampanga from October 26 to 27, 2024. To engage the mobile gaming community, the life-size version of Play for Life will be released in collaboration with Talon Esports, a leading esports and gaming organization. There will also be table-top boardgame versions of Play for Life that you can enjoy with friends, family, and even Sun Life financial advisors.

Those interested to learn more about Sun Life’s new game, Play for Life: A Game of Choices, may visit

Rank Your Money Moves with Sun Life’s New TikTok Filter
Sun Life expanded its commitment to financial empowerment by launching an interactive TikTok filter called "Rank Your Money Moves". This gamified filter allows users to rank various priorities, including love life, food, travel, and other potential financial moves. Once priorities have been placed in order, the user gets a fun and playful financial personality type depending on how they ranked their money moves.

Try out Sun Life’s new TikTok filter here:

Marking 9 years of Financial Independence Month
Financial Independence Month is Sun Life's annual campaign to encourage clients to pursue financial preparedness at all stages of life. It was launched in 2015 with the goal of making the national celebration of Independence Day more personal and meaningful by focusing on the pursuit of a better future.

About Sun Life
Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2024, Sun Life had total assets under management of $1.47 trillion. For more information, please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Note to editors: All figures in Canadian dollars.

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