Converge Makes Waves at the 2025 National Retail Conference & Expo

"Customers are looking for human interaction, enhanced by technology and not diminished by it. Technology shall bridge between digital tools and supporting authentic customer experience. "From Fiber to Future: Converging Tech and Tao for the Filipino Retail Experience. The 2025 National Retail Conference & Expo presented an incredible convergence of retail and technology thought leaders. Converge takes pride in being a part of these progressive conversations and offering breakthrough solutions that empower businesses to achieve and deliver more." ~Benjamin B. Azada, Converge Executive Vice President and Chief Operations Officer

Converge Global Business Sales & Marketing teams were all smiles as they accepted the award for their winning booth design, celebrated as one of the top ten best set-ups at the event.

At the 2025 Philippine Retailers Association National Retail Conference & Expo (NRCE), which was attended by more than 700 business and retail industry leaders at the SMX Convention Center, Converge Global Business, the corporate and large enterprise division of Converge ICT Solutions Inc., a leading broadband and technology provider, showcased its technologically advanced solutions.

Converge Executive Vice President and Chief Operations Officer Benjamin B. Azada gave a stirring keynote address, highlighting the critical role that cutting-edge technology plays in producing genuine and significant client experiences.

Converge went beyond a motivational keynote.  Attendees praised its eye-catching and engaging exhibit, which was named one of the "Best 10 Booths" at the nation's largest retail convention and one of the most visited.  The interactive display demonstrated Converge's forward-thinking solutions, including Intelligent Surveillance and Managed WiFi, as well as its unwavering commitment to closing the digital divide in the Philippines.   Attendees enjoyed a firsthand look at how Converge is utilizing its technological breakthroughs to assist Filipino businesses provide cutting-edge consumer interaction solutions and to impact the future of retail.

Converge EVP & COO Benjamin B. Azada delivers his talk, "From Fiber to Future: Converging Tech and Tao for the Filipino Retail Experience."

Mr. Azada emphasized in his presentation how Converge provides retailers with omnichannel personalization options.  Systems like Point of Sale (POS), e-commerce, and Customer Relationship Management (CRM) can be easily integrated by enterprises with dependable, scalable connectivity, such as Converge Starlink for Business for remote locations.  This makes it possible for real-time interaction and immediate feedback, guaranteeing that all businesses—from metropolitan stores to distant producers—can provide a modern and reliable service.

Converge provides in-store engagement and security solutions to further improve the consumer experience.  As a value-added service, the company offers secure managed WiFi with anti-DDoS security. It also makes it possible for companies to host and scale reward schemes on secure cloud infrastructures.  Converge helps companies foster greater interaction, foster trust, and make the internet a safer place for everyone by protecting consumer data with its strong infrastructure.

Converge's global infrastructure is being greatly expanded in order to guarantee a top-notch experience.  To significantly boost international bandwidth, the business plans to activate two new international submarine cable systems this year: the SEA-H2X and the Bifrost.  Additionally, it plans to establish two new data centers in Pampanga and Metro Manila.  Businesses of all sizes will benefit from increased stability and dependability brought about by these facilities and new cables, which will allow them to confidently scale operations and guarantee that customers have flawless digital experiences.

Professionals from the tech and retail sectors gathered at the Expo to discuss ideas, share knowledge, and find new prospects.  Converge underlined its dedication to helping Filipino businesses go beyond connection by providing high-performance technology solutions that are suited to the changing needs of the market through its active participation.

Visit www.convergeict.com or email them at globalbusiness@convergeict.com  to learn more about their business solutions or discuss how it can be tailored to suit your specific needs.

ABOUT CONVERGE GLOBAL BUSINESS GROUP

Converge Global Business is the international & enterprise business unit of  Converge Information and Communications Technology Solutions, Inc. (PSE: CNVRG). Converge is the fastest-growing broadband service and technology provider in the Philippines. It is the first to operate an end-to-end pure fiber internet network in the country, delivering simple, fast, and reliable connectivity to Filipinos across all major islands. In addition to connectivity services, Converge offers integrated data center, enterprise and network solutions.

With more than 714,000 kilometers of fiber optic assets nationwide, Converge operates one of the most extensive fiber networks in the Philippines. Strengthening its global reach, Converge is a key partner in international subsea cable systems such as the Bifrost and SEA-H2X, enhancing transpacific and intra-Asia connectivity. These strategic investments fortify the Philippines’ position as a digital hub, providing businesses and consumers with faster, more resilient, and low-latency connections to the world.

Through its world-class infrastructure, Converge delivers amazing digital experiences for residential, enterprise, and wholesale customers.

For more information, visit www.convergeict.com