Tuesday, April 23, 2024

Trends indicate that Snacking Mindfully continuous to grow amongst consumers

“Purpose has always been at the core of our business. Aside from leading the future of snacking, we’re also in the business of providing the right snack, for the right moment, and made the right way. We’re proud of our work here at Mondelēz International. Our role of providing consumers with their household favorites while being able to contribute to our collective duty to help the world is the reason our colleagues work tirelessly every day.” ~Aleli Arcilla, Mondelēz International’s Managing Director in the Philippines

Mondelēz International, a leading snacking company in the Philippines with top brands like Oreo, Tiger biscuits, Cadbury Dairy Milk, Toblerone, Tang, Eden Cheese, and Cheez Whiz, has released its fifth annual State of Snacking report. The annual report, which is a global study on consumer trends, provides insights into consumers' snacking preferences. Mondelēz International collaborated with The Harris Poll, a leading public opinion think tank in the US, to create a report that aims to shape the future of snacking. 

The Evolving Consumer Mindset and Mindful Snacking

Compared to five years ago, this year's report shows that consumers are now paying more attention to mindfulness, with data indicating that 64% of consumers are paying more attention to their hunger or fullness levels and 57% are focusing on the time and pace at which they enjoy snacking. As part of empowering consumers to snack right, Mondelēz International promotes the following to be more mindful in snacking:
  • Knowing what you want and need emotionally and functionally.
  • Being aware of your portion size and moderating it.
  • Enjoying and appreciating your snacks with all senses (e.g., taste, feel, smell).
  • Being present in the moment and avoiding distractions while snacking.
  • Being aware of your hunger, fullness, and satisfaction.
  • Reflecting on your whole eating experience.

In alignment with these tips, the report highlights consumers are agreeing to snack more mindfully – recognizing that snacks have a role to play in a healthy diet to meet a variety of perceived health benefits such as boosting their energy (75%), improving their mood (74%), and enjoying snacks that align with their fitness goals (70%). 

Snacking Curation 

In addition, the State of Snacking report shows that snacks remain a top priority for consumers, particularly those in the Asia Pacific region. Eight out of ten (8/10) Asian consumers report actively discussing snacking preferences with their peers, compared to 74% of global consumers overall.

In addition to consumers' tendency to curate their snacking habits, the report discovered that social media plays an important role in defining Asian snacking behavior, with consumers being more likely to use social media to learn more about snacking (66% vs. 56% overall).

Snacking with Purpose

Over two-thirds of consumers prefer brands that align with their values, such as Mondelēz International's environmentally conscious snacks. This is especially true given that 67% of consumers surveyed say they prefer snacks with less plastic packaging.

Mondelēz International supports the Extended Producer Responsibility (EPR) Law by reducing packaging waste and improving diversion systems in its operations. In 2023 alone, the company collected and diverted 100% of its post-consumer plastic packaging, exceeding the requirements of the EPR Law.

To learn more about the State of Snacking, the report is published and available at Mondelēz International’s website: www.mondelezinternational.com/stateofsnacking.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world with 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About Mondelez Philippines 
Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 61 years - since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home.

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