Tanduay's Two Gold Wins in the U.S. Raises the Bar for Philippine Rums Anew

“The awards Tanduay has received throughout the years show that Philippine rums can truly compete with the world’s best. And what makes our latest wins at the Bar-tender Spirits Awards even more special is that it was judged by a panel composed ex-clusively of bartenders and hospitality professionals. These are the people who know what spirits truly shine from shelf to glass. These international awards reflect Tanduay’s commitment to Filipino craftsmanship and innovation, and they inspire us to continue showcasing the best of the Philippines on the global stage.” ~Roy Kristoffer Sumang, Tanduay Interna-tional Business Development Manager

Two year Bartender Spirits Awards in Chicago, USA. This strengthens Tanduay's standing as one of the world's leading producers of premium rums.

Tanduay Reserve Rum 10 Years and Tanduay Double Rum both earned 95 points to win the coveted awards in a competition that evaluates spirits based on how well they perform in real hospitality settings.

Two of Tanduay’s Finest Premium Rums

A mixture aged in former Bourbon barrels for a further two years. This aging process results in the award-winning rum's harmony of flavors throughout, making it a great sipping rum.

According to the 2026 Bartender Spirits Awards’ tasting notes, Tanduay Double Rum’s “aromas of honeysuckle, marzipan, and nutmeg lead to a palate of toasted toffee and cacao, culminating in a soft, long, and very pleasant finish.”

Another well-known product around the world is Tanduay Reserve Rum 10 Years, a powerful blend of rums aged in oak barrels for ten years. It is an overproof rum with an alcohol by volume (ABV) of 50.5%.

In the 2026 Bartender Spirits Awards, its tasting notes were “aromas of honey, dried fruit, and spice” that “lead to a smooth, approachable palate with evolving candied fruit notes and a balanced, lingering finish.”

How Products Are Scored

Spirits well or combine in cocktails; and balance and versatility, or their flavor and aroma. Their packaging, inventive design, la-bel quality, label details, back-bar appeal, functionality (like shape, size, weight, and ease of pouring), and value—that is, their price and value—are also assessed.

Bronze medals are awarded to spirits who score between 80 and 84, silver to those who score between 85 and 89, gold to those who score between 90 and 95, and double gold to those who score 96 or higher.

More About the Bartender Spirits Awards

The goal for bars, restaurants, hotels, and other hospitality establishments by identifying products that perform well in the U.S. on-premise market. 

The competition is judged solely by professionals currently working in the hospitality sector, and winning spirits are recognized for their quality and practicality in real beverage programs.

Learn more about Tanduay’s products and latest events and promotions by following its  official social media accounts. Tanduay products are available via its official e-commerce site, www.shots.ph, and from leading liquor stores and supermarkets nation-wide.

About Tanduay

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s No. 1 Rum by Drinks International magazine. Tanduay will hold this title for nine consecutive years.

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group of Companies, Inc., one of the biggest conglomerates in the Philippines, since 1988.

Even as the years passed, Tanduay has maintained the traditional way of distilling its rums, a practice that started in its now decommissioned Manila distillery. It has likewise consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world

Tanduay’s International Spirit Competition Wins Highlight Consistent Excellence Across Rum Portfolio

“These awards demonstrate that Tanduay’s production standards are consistent across our different rum profiles and our strict quality control. We thank the judges for recognizing our discipline in producing rums that live up to international standards, and we raise a toast to excellence in Philippine rum-making. As Tanduay continue to grow our presence internationally, we remain focused on upholding the quality standards that have defined our brand for generations. This guides us on how we craft our rums and ensures we deliver the same quality to consumers wherever they are in the world.” ~Roy Kristoffer Sumang, Tanduay International Business Development Manager

Tanduay constantly exhibits a commitment to excellence and quality in all of its products, according to stringent international standards. In the most recent International Spirits Competition, five premium rums from Enthusiast Report Magazine took the top medals.

Gold prizes were presented to Tanduay Reserve Rum 10 Years, Tanduay Asian Rum Gold, and Tanduay Reserve Rum Overproof; Tanduay Double Rum received a Double Gold. Tanduay Asian Rum Silver received a silver medal.

Enthusiast Report's International Spirits Competition, which selects winners in several categories each quarter, brings together enthusiasts with a combined 100 years of tasting expertise. The luxury and lifestyle magazine regularly features the leading brands in wines and spirits, travel and leisure, fashion, cars, events, entertainment, and cigars. For over 15 years, the original squad has participated in publications, spirit contests, and events.

What Makes Up Tanduay’s Award-Winning Rums

Tanduay Double Rum routinely wins international spirits competitions. Tanduay's expertise in blending and maturing is evident in this premium rum, which is made from a blend of rums aged 16 and 5 years and aged in ex-bourbon barrels for an additional two years. This process makes this award-winning product a fantastic drinking rum.

It smells of toasted almonds, cooked pineapple, and tropical dried fruits. Its color is dark amber. It is an excellent aged rum with flavors like caramelized pineapple and a delicate blend of cherry and vanilla. It has a refined, medium-long, woody, raisin, and tropical zest aftertaste and a medium-sized, round, fruity body.

Another example of the brand's longevity is the gold medal-winning Tanduay Reserve Rum 10 Years. Old Bourbon barrels are used to mature this rum for a minimum of ten years. Its rich scents of toasted oak, vanilla, butterscotch, caramel, and tropical dried fruits make it an excellent option for drinking straight or as a base in cocktails. It smells of caramel, vanilla, and dried fruits in harmony with the aromas of toasted oak.  It has a medium-to-full weight, a rich, creamy texture, and a smooth, slightly woodsy finish with lingering aromas of dark chocolate and raisin.

Tanduay Asian Rum Gold is another award-winning premium rum in the brand's excellent portfolio.  This rich and sophisticated rum, which has been aged in ex-bourbon barrels for up to seven years, can be drunk plain or blended. It has a lovely mix of sweetness and alcohol, a vivid golden amber color, and expressive scents of vanilla, tropical fruits, coconut, and nutmeg. Its aroma is sophisticated and refined, and its body is dry, smooth, and mellow. On the nose, you can smell mature honey, almond, caramel, toasted oak, orange peels, and vanilla.

Pot and column still black rums are meticulously mixed to create Tanduay Reserve Rum Overproof. With notes of caramel, cherry, vanilla, banana, pineapple, and pear, it smells light and fresh. It has a medium-intensity flavor that combines caramel and burnt sugar with notes of wood, vanilla, sherry, banana, and pear. It also has a smooth, comforting mouthfeel and an off-dry sweetness. It has a very intricate, medium-length finish.

Another award-winning product is Tanduay Asian Rum Silver, which is a blend of rum that has been aged in ex-bourbon barrels for up to five years. It's perfect for enjoying neat and well-balanced for blending. It has a soft straw yellow hue and is translucent and clear. With hints of toasted, coconut, and vanilla, the scent has a powerful citrus and grapefruit peel. It tastes like a well-balanced combination of cream soda and citrus fruit flavors. It has a crisp, fruity, satiny, light to medium body with a dry, sweet, and warm finish.

Built on Generations of Craftsmanship

Tanduay has consistently gained international reputation since its founding in 1854. It is a proudly Filipino-made brand that showcases the exceptional workmanship of Filipinos worldwide.

Tanduay Bacolod Rum Festival with the #NatatagongGaling Online Challenge

“The Rum Festival is not only a celebration of Bacolod’s world-class rum, but also of the creativity and talent of our people. I encourage everyone -- young and old, here in Bacolod and beyond -- to take part in the #NatatagongGaling Challenge and be part of this exciting celebration.” ~Greg Gasataya, Bacolod Mayor 

Get ready to shine! 

As part of the Tanduay Bacolod Rum Festival, which takes place from August 28 to August 31 in honor of global Rum Month, Tanduay is inviting all singers and dancers, whether they are from Bacolod or elsewhere, to participate in the #NatatagongGaling Online Challenge.

Joining is easy:

1. Pick your best song or dance—just make sure it’s in the Facebook, Instagram, or TikTok music libraries. (Singers, we recommend using instrumental or videoke tracks.)
2. Record your 30-second to 1-minute video and give it your all!
3. Post on your socials as a reel or video, tag @Tanduay Rum Festival, and don’t forget the hashtags #NatatagongGaling and #TanduayBacolodRumFestival.

The best entries will be invited to perform LIVE at the Tanduay Bacolod Rum Festival Music Fest Night on August 30 -- your chance to hit the big stage and vibe with the festival crowd.

“This challenge is all about discovering raw, authentic talent. We know so many out there have amazing voices and moves just waiting to be seen. The Bacolod Rum Festival is the perfect stage to let that hidden talent shine.” ~Edzel Ty, Brand Manager, Tanduay Brands International

In 2019, in collaboration with the City of Bacolod, the Tanduay Bacolod Rum Festival was established to honor the city's history of sugarcane cultivation and its intimate connection to rum production.  Now a yearly event, the festival combines cuisine, music, mixology, and art in a dynamic display of Bacolod's inventiveness and culture.  Honoring Tanduay, the world's number one rum, and its close ties to Bacolod and Negros Occidental, the event, which is held in August to commemorate Rum Month globally, has developed into one of the city's most eagerly awaited events.

Don’t just scroll—get in the groove, hit record, and show the world your #NatatagongGaling.

Follow @Tanduay Rum Festival on Facebook, Instagram, and TikTok for updates.

Tanduay Flavored Mixes Daiquiri Encapsulates the New Generation's Simple, Effortless Lifestyle

“Drinking culture is changing, and Millennials and GenZ are driving that change. They want something effortless without sacrificing taste, and Tanduay has responded to this demand with our RTD products like the Tanduay Flavored Mixes Daiquiri. They want something relaxing when catching up or celebrating. Their home becomes the new bar, and Tanduay Flavored Mixes Daiquiri blends with this new lifestyle.” ~Janno Gironella, Jr., Tanduay R&D Head

RTD cocktails have become popular among today's generation due to the rise of home drinking culture and a desire for convenience.  The Tanduay Flavored Mixes with Daiquiri taste are among the most well-liked RTDs available today.

With hints of cherry and almond cake, Tanduay Flavored Mixes Daiquiri tastes like a glass of fresh, juicy lemonade.  It smells of wonderful candied almond, zesty lemon, and fresh cherries.

It has the perfect amount of refreshing kick at 15% ABV.  Younger drinkers are more creative with flavors, but they are also more conscious of how much alcohol they consume, according to Gironella.

From House Parties to Quiet Wind-Downs

RTDs' appeal stems from more than just convenience; it also reflects modern lifestyles.  Instead than congregating in busy areas, people prefer to meet at their houses.

Another drink that's great to pack for a weekend trip with close friends is Tanduay Flavored Mixes Daiquiri.  It's also a fantastic way to wind down quietly by yourself.

Affordable Without Compromising on Taste

Without spending extra, Tanduay Flavored Mixes Daiquiri offers the same drinking pleasure as the well-known brand.  It's the ideal beverage for those on a tight budget who nevertheless want a tasty cocktail that takes little effort to make.

It's simple to buy as well as convenient to enjoy. Simply go to Tanduay's official stores on Lazada and Shopee or visit www.shots.ph to browse the brand's extensive selection of rums, RTDs, and other items.  They are also available at reputable liquor stores and supermarkets.

Tanduay Maintains Market Leadership as Profits Surge by 37%

With a record net income of Php2.15 billion in 2024, Tanduay Distillers, Inc. (TDI) reported a staggering 37% rise over the previous year's Php1.57 billion.  Higher sales volumes of both liquor and bioethanol—which increased by 2% and 1%, respectively—as well as calculated price increases that increased segment revenues by 13% to Php33.85 billion were the main drivers of this rise.

TDI maintained its dominant market shares of 70.6% and 79.6% in the Visayas and Mindanao areas, respectively, despite economic challenges such as inflationary pressures and weather-related interruptions that affected consumer spending.  However, because of increased competition in the industry, TDI's market share for distilled spirits fell marginally to 32.2% on a national level from 32.9% in 2023.

In October 2024, TDI sold its stake in Asian Alcohol Corporation as part of a strategic plan to simplify its holdings and concentrate on its core business.  The Php1.8 billion deal comprises an upfront cash payment of Php480 million and is arranged with a four-year payment term.  This deal is in line with TDI's long-term goals of improving economic viability and business optimization.

Due in large part to TDI's outstanding performance, its parent company, LT Group, Inc. (LTG), achieved record-breaking earnings.  With TDI making up Php2.14 billion, or 7% of the total, the conglomerate's attributable net income increased by 14% to Php28.92 billion in 2024 from Php25.42 billion the year before.  The steady expansion of the liquor division highlights how important it is to LTG's diverse business portfolio.

Other LTG subsidiaries reported strong financial achievements in addition to Tanduay.  The group's top tobacco company, Fortune Tobacco Corporation (FTC), reported a 12% increase in net income of Php12.77 billion, fueled by favorable foreign exchange gains and increased dividends from PMFTC.  At the same time, Philippine National Bank's (PNB) net income increased by 11% to Php21.18 billion.

A 5% increase in sales across its main product lines helped Asia Brewery, Inc. (ABI) achieve a 46% increase in net income to Php841 million.  In contrast, lower leasing revenue and increased operating costs caused Eton Properties Philippines, Inc. (Eton) to have a 53% drop in net income to Php212 million.  LTG's earnings were boosted by Php492 million from Victorias Milling Company.

In November, LTG announced a special cash dividend of Php0.35 per share, or Php3.79 billion, reaffirming its dedication to providing value to shareholders.  This resulted in a 53.2% payment rate, or Php1.25 per share, or Php13.53 billion, for the entire year-to-date dividend payout.

Tanduay Distillers continues to be a vital component of LTG's success, solidifying the conglomerate's place as a major player in the Philippine economic scene with its strong financial results, strategic initiatives, and sustained market leadership.

Tanduay's Especia Spiced Rum Wins Both Gold and Best in Category at the New Orleans Spirits Competition

“Tanduay’s victory at the New Orleans Spirits Competition not only showcases our commitment to exceptional craftsmanship and quality; it also solidifies the brand’s standing as a leader in the premium spirits industry.” ~Roy Kristoffer Sumang, Tanduay International Business Development Manager

Especia Spiced Rum won a gold medal and Best in Category for Spiced Rum at the recent New Orleans Spirits Competition. The competition, judged by a panel of esteemed experts, recognizes fine beverages and spirits from top-tier producers around the world.

A gold medal indicates that Especia Spiced Rum excelled in a variety of categories, including aroma, taste, balance, and finish. Especia Spiced Rum, made from heirloom sugarcane and infused with exotic spices and tropical fruits, is one of Tanduay's most award-winning products in recent years.

Apart from Especia Spiced Rum, several Tanduay rums received medals.

Tanduay Asian Rum Silver was awarded a silver medal, while Tanduay Asian Rum Gold and Tanduay Double Rum received bronze medals each.

Tanduay Asian Rum Silver, another award-winning product, is aged in bourbon barrels for up to 5 years and has a flavor profile of green, ripe fruits with hints of burnt sugar, mandarin, and vanilla. It has a pure and distinct flavor that is ideal for drinking straight or mixing into cocktails.

Tanduay Asian Rum Gold, on the other hand, is a dark rum with an excellent balance of alcohol and sweetness, as well as expressive flavors of vanilla, tropical fruit, coconut, and nutmeg. It is aged for up to seven years in bourbon barrels.

Tanduay Double Rum, another highly regarded product, is made from a blend of rums aged 16 and 5 years, which are then mixed in bourbon barrels for two years. This aging process contributes to its distinct taste, resulting in a good sipping rum with a harmonious blend of flavors from beginning to end.

Tanduay's victory at the New Orleans Spirits Competition is another significant accomplishment for the rum brand, which celebrates its 170th anniversary this year.

The Tales of Cocktail Foundation hosts the New Orleans Spirits Competition, whose judges include industry professionals, award-winning bartenders and distillers, decorated beverage writers, and industry luminaries.

Ginto Capitalizes on the Gin Market's Growth

“Consumers are always on the lookout for unique tastes and new experiences, and Ginto offers both of them. It is made using quality ingredients and is aged in oak bar-rels for six months, producing its distinct golden sunset color and complex mix of sweet and spicy flavors with hints of fresh botanicals. The Gin Festival gave us an opportunity to connect with gin lovers and show them how Ginto is different from other gin products. Ginto is a testament to our dedication of observing the highest standards at all times.” ~Jon Edzel Ty, Digital Brand Man-ager, Tanduay DistillersInc., the makers of Ginto

Tanduay,  highlighting "Ginto", the first locally made barrel-aged gin in the country. Ginto appeals to  a wide spectrum of consumers, offering a rich and unique alternative in the ever expanding gin market landscape.

The country's growing gin market presents a lucrative opportunity for new players such as Ginto, the Philippines' first locally produced barrel-aged gin. Ginto is a neutral spirit with natural flavors of juniper, coriander, and orange oil. It has a mildly sweet flavor with hints of citrus, juniper berry, and woody notes. Its body is mellow, smooth, and dry, with a smooth cascading finish that includes notes of pepper, juniper, and grapefruit. The top notes of the aroma are juniper, orange peel, and coriander. It is available in 600 mL and contains 36% alcohol by volume.

Consumer Engagement and Product Innovation

The brand is focusing on increasing its visibility through marketing and participation in spirits events. Most recently, it participated in the Manila Gin Festival 2024. Held at Bonifacio Global City High Street Amphitheater in Taguig, the event was a “celebration of the creativity, diversity, and spirit of craft gin culture.” 

 

Ginto joined other distilleries in displaying their products during the two-day festival. It set up a booth where attendees were given free samples of its barrel-aged gin. It also gave away various Ginto and Tanduay merchandise as prizes.

Mr. Jon Edzel Ty said that Ginto was crafted to be available to a wide range of consumers, offering them an affordable alternative that is rich in flavor and quality.

To strategically promote the product, Tanduay has actively participated in key industry events such as the recent Manila Gin Festival 2024. The objective is to showcase Ginto's exceptional qualities to gin drinkers and enthusiasts.

The New PAL Mabuhay Lounge Bar Offers a Taste of Tanduay’s Premium Rums

“The Tanduay Bar offers a selection of drinks that include some of the brand’s premium rums. Tanduay's products are well-known among our guests, including our foreign passengers. So, having the Tanduay Bar helps further elevate the dining experience at the Mabuhay Lounge. We believe in providing an oasis for travelers, and the Tanduay Bar perfectly aligns with our vision. We offer them moments of relaxation amid the hustle and bustle of travel. Many passengers want to try the Double Rum because it is uncommon for them. They are amazed at its taste, and some of them would even ask us where they could buy a bottle of the Double Rum.” ~Emalyn Lira, Manager for Lounge Services at PAL

Tanduay Bar x PAL Mabuhay Lounge

To enhance the airport experience, Tanduay has introduced a specialized bar in the newly inaugurated Philippine Airlines (PAL) Mabuhay Lounge at Ninoy Aquino International Airport (NAIA) Terminal 1 in Pasay City.

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

Crafted by Atelier Almario, the PAL Mabuhay Lounge covers an area of 1,200 square meters and can accommodate up to 294 guests. It serves as a retreat for travelers to relax and enjoy high-quality food before embarking on their international flights. This facility is exclusively available to PAL's Business Class passengers holding valid boarding passes for the day, as well as to Mabuhay Miles Elite, Premier Elite, or Million Miler members who have scheduled flights for the day.

A Place to Relax Before Boarding

The PAL Mabuhay Lounge has a seating area where passengers can enjoy plane spotting and a panorama of the suburban Manila skyline, a quiet area for relaxation, an exclusive room for Million Milers, work stations, and a dining area serving delicious Filipino and international dishes.

Tanduay Bar x PAL Mabuhay Lounge

With the addition of the Tanduay Bar inside the lounge, guests are given the unique opportunity to enjoy exceptional spirits before takeoff at no extra cost. All the drinks are free.

The Tanduay Bar Experience

Ms. Emalyn Lira has been with PAL for 39 years and currently oversees its domestic airport lounges.

Ms. Emalyn Lira, Manager for Lounge Services at PAL

Among the cocktails available at the lounge are the Captain’s Punch made with the Tanduay Superior Rum; Planters’ Punch, Cuba Libre, and Long Island made with the Tanduay Asian Rum Gold; and Mojito made with the Tanduay White Rum.

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

PAL Mabuhay Lounge Bar Supervisor Jennifer Escaño shared that, among all the Tanduay products available at the bar, the Tanduay Double Rum is the most popular.

Cocktails, which are created using Tanduay rums, are also popular among passengers.

“Natutuwa po ang mga passengers sa dami ng mga products sa Tanduay Bar at nasasarapan po sila sa mga cocktails (Passengers are delighted to see the many product offerings at the Tanduay Bar, and they really enjoy the cocktails). Nagtatanong po sila kung paano inumin, kung masarap po ba pag neat or may halo (They would ask how it is best enjoyed, whether neat or mixed). It’s a good feeling to see that they are enjoying their drinks. From the premium rums to the cocktails, the drinks cater to the diverse tastes of discerning travelers. Passengers can now indulge in the flavors of an iconic Philippine rum while enjoying the comfortable ambiance of the Mabuhay Lounge, giving them an elevated journey that begins well before boarding.” ~Reymond Galang, Mabuhay Lounge Senior Bartender

Mr. Reymond Galang, PAL Mabuhay Lounge Senior Bartender

Galang added that most passengers are curious about the Tanduay Double Rum.

Galang, who has been working at PAL’s Mabuhay Lounges for seven years, shared that it is always great to see passengers having a good time with the drinks they prepare at the new Tanduay Bar.

Tanduay International Business Development Manager and Senior Brand Manager Marc Ngo said they wanted the bar to mirror the brand’s quality and excellence.

Tanduay is a sister company of PAL under the Lucio Tan Group, Inc.

About Tanduay 

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for six consecutive years. 

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group (LT Group) of Companies, Inc., one of the biggest conglomerates in the Philippines, since 1988. 

Even as the years passed, Tanduay has consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world.

About Philippine Airlines

Philippine Airlines (PAL) is the Philippines’ flag carrier and only full-service network airline, as well as the first commercial airline in Asia. 

PAL's fleet of Boeing, Airbus, and De Havilland aircraft operate scheduled nonstop flights out of hubs in Manila, Cebu, Clark, and Davao to 33 destinations in the Philippines and 39 destinations in Asia, North America, Australia, and the Middle East. 

Known for its hallmark heartwarming and gracious Filipino service, PAL also supports the global economy through air cargo and charter services, while serving the travel needs of overseas Filipinos as well as businesspeople, tourists and families from all over the world.

PAL Business Class Cocktail Offerings from Tanduay

Tanduay and PAL have collaborated to introduce an exclusive cocktail experience for business class travelers, enhancing the flying experience by offering carefully crafted signature cocktails made with Tanduay's top-quality rums on select PAL routes, providing an extra touch of excitement or enjoyment.

Well-known for its excellence and high standards, Tanduay is a perfect partner to PAL to further elevate customers’ flying experience.

Passengers have the opportunity to savor a unique array of beverages highlighting Tanduay's top-tier rums during their journey with the country's flagship airline.

Flyers can avail of cocktails named after some of the best tourist destinations in the Philippines and showcase the diversity of Filipino flavors.

The four cocktails available are:

Boracay Sunset

• enchanting and colorful made from Tanduay Superior Rum

Boracay Sunset

Manila Skyline

• bold and vibrant made from Tanduay Superior Rum

Manila Skyline

Bukidnon Breeze

• refreshing fruity sweet made from Tanduay Asian Rum Silver

Bukidnon Breeze

Ilocos Dunes

• sweet, citrus, and spicy flavors made from Tanduay Superior Rum

Ilocos Dunes

Any one of these choices is worthwhile for flyers as they are made from Tanduay premium products that are perfect for signature cocktails.

Business class patrons are not limited to the cocktails, as they can also enjoy Tanduay Double Rum and Tanduay Superior, on the rocks or neat.

The cocktails are available to PAL Business Class passengers on PAL flights to:

• United States (San Francisco, Los Angeles, New York, Honolulu)
• Canada (Vancouver and Toronto)
• Japan (Tokyo, Osaka, Fukuoka and Nagoya)

Tanduay and PAL are looking forward to adding the offering of cocktails on Middle East and Australia routes in the near future.

While the signature cocktails are available on selected Business Class flights, PAL customers can avail of cocktails made from Tanduay products in the PAL Mabuhay Lounge of the Ninoy Aquino International Airport (NAIA) Terminal 1 before departing on their international flights.

The Mabuhay Lounge is a place where passengers can wait for their flights comfortably with good food and cozy ambience. Terminal 1 services international flights arriving in and departing from Manila.

Among the cocktails available at the lounge are:

Captain’s Punch made with the Tanduay Superior Rum

Planters’ Punch, Cuba Libre, and Long Island made with the Tanduay Asian Rum Gold

Mojito made with the Tanduay White Rum

PAL and Tanduay are proud of their partnership and hope to see customers enjoying their flights and cocktails soon.

Tanduay is a sister company of PAL under the LT Group, Inc.

Tanduay's New Calendar Girl Is a Daring Julia Barretto

“Tanduay will be celebrating its 170th anniversary in 2024 and we wanted a strong, confident, and hardworking personality to represent the brand. Like Tanduay, Julia has weathered many challenges in her career and has emerged happy and successful. In representing Tanduay, she shows the world that the brand champions courage and empowerment. 2024 is a big year for Tanduay as it celebrates its 170th anniversary. We have lined up activities that will showcase the brand’s evolution, how it captured the hearts of Filipinos, and how it is now also gaining the attention of rum aficionados in the biggest cities in the world. Julia is going to be a part of these major events.” ~Tanduay, the brand said in a statement

Actress Julia Barretto has been selected as the 2024 Tanduay Calendar Girl by the World's #1 Rum. With a burning desire to share her genuine self with the world, Julia doesn't hesitate to do so. 

The media was given a presentation of the 2024 Tanduay Calendar Girl at Elements at ETON Centris. Tanduay claims that for the 2024 calendar, their creative team collaborated with the actress' style team and hired renowned editorial and commercial photographer BJ Pascual for the picture shoot.

Barretto stands out as one of the most renowned and gifted actresses in her generation. Having been a part of the industry since her childhood, she has graced a multitude of highly-rated television shows and movies over the course of her extensive career.

The actress is also considered a style icon and is one of the most-followed Filipino celebrities on social media, with 11.4 million followers on Instagram as of this writing.

As the 2024 Tanduay Calendar Girl, Barretto is also scheduled to appear in the brand’s promotional events and materials in the coming year.

Tanduay, the World’s Number 1 Rum, is now available in British Columbia, Alberta, Saskatchewan, and Ontario

“Our distribution in Canada will be in the whole country. We are already in British Columbia, Alberta, and Saskatchewan and working on getting tenders on the government-controlled provinces like Ontario and Quebec. They have sales teams for almost every province in Canada, which gives Tanduay the best possible opportunities to be present in every province. We are already in the works in bringing our full range, which includes Especia Spiced Rum, Tanduay Rum Amber, and Tanduay Rum White to the country by 2024.” ~Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager

Leading Philippine rum brand Tanduay has partnered with distributor Christopher Stewart Wine & Spirits to make its award-winning products available in the Canadian market. The distribution is already established in British Columbia, Alberta, and Saskatchewan, with plans to enter Ontario and Quebec.

Ngo said they have partnered with Christopher Stewart Wine & Spirits for Tanduay’s Canadian expansion because they provided the best strategies to move Tanduay in Canada.

Launch Event with Sam Miller

For its Canadian launch, Tanduay presented a Sam Miller Guest Shift at the H Tasting Lounge last October 5. Miller is one of the leading names in bar-tending whose passion is the world of rum. He found his way behind the bar during college and has been tending for 13 years. 

It was while he was working at Zombie Village in San Francisco that he first learned about Tanduay. They used its rums in five of their cocktail menus.

“They don’t add any sugar or other additives to the aged rums after distillation. Everything is in the bottle. It’s all a natural process. Rum doesn’t only come from the Caribbean islands. The Philippines have a long history of rum production and have an ideal climate for excellent rums.” ~Sam Miller, Guest Shift at the H Tasting Lounge

Tanduay makes its rums in the Philippines using quality sugarcane sourced from the country’s leading sugarcane-producing regions. Extracted Grade A molasses from these crops then undergo a refining process. They are then fermented and turned into liquid ready for distillation.

The brand owns an arsenal of oak barrels, which it uses to age its rums. Aging alcohol in these barrels transforms their flavor and complexity. The Philippines’ tropical climate further enhances them.

Miller shared that his favorite is the Tanduay Double Rum, which he said is very bold and evenly balanced. “It’s the perfectly aged rum,” he pointed out. He considers the Tanduay Asian Rum Gold, meanwhile, as one of the easiest mixing rums.

Apart from the event with Miller, Tanduay also hosted an Industry Masterclass and Blackbox Cocktail Competition as part of its Canadian launch. The event was held at The Permanent  last October 4. Later that day, the brand held a launch party at Lunch Lady where they served Filipino cuisine along with Tanduay cocktails.

There Is a Tanduay Rum for Everybody

Tyler MacKenzie, Brand Manager of Christopher Stewart Wine & Spirits, noted that each Tanduay rum has great balance, structure, and character, so the portfolio easily appeals to a wide variety of tastes. Like Miller, he likes the Tanduay Double Rum the most for its complexity and extra barrel age.

Tanduay was named the World’s Number 1 Rum for six consecutive years, outselling rum brands from other countries. 

“Canada’s rum market is very vigorous and there's a lot of opportunity for growth for Tanduay. The quality and the marketing behind the brand are strong. It will take us time to get across the country, but we will get there.” ~Tyler MacKenzie, Brand Manager of Christopher Stewart Wine & Spirits

Tanduay Double Rum, one of Tanduay's award-winning rums, is now available in Canada

As of this writing, the Tanduay rums that are available in Canada are the Tanduay Asian Rum Gold, Tanduay Asian Rum Silver, Tanduay Double Rum, Boracay Rum Coconut, and Boracay Rum Cappuccino.