Tanduay Flavored Mixes Daiquiri Encapsulates the New Generation's Simple, Effortless Lifestyle

“Drinking culture is changing, and Millennials and GenZ are driving that change. They want something effortless without sacrificing taste, and Tanduay has responded to this demand with our RTD products like the Tanduay Flavored Mixes Daiquiri. They want something relaxing when catching up or celebrating. Their home becomes the new bar, and Tanduay Flavored Mixes Daiquiri blends with this new lifestyle.” ~Janno Gironella, Jr., Tanduay R&D Head

RTD cocktails have become popular among today's generation due to the rise of home drinking culture and a desire for convenience.  The Tanduay Flavored Mixes with Daiquiri taste are among the most well-liked RTDs available today.

With hints of cherry and almond cake, Tanduay Flavored Mixes Daiquiri tastes like a glass of fresh, juicy lemonade.  It smells of wonderful candied almond, zesty lemon, and fresh cherries.

It has the perfect amount of refreshing kick at 15% ABV.  Younger drinkers are more creative with flavors, but they are also more conscious of how much alcohol they consume, according to Gironella.

From House Parties to Quiet Wind-Downs

RTDs' appeal stems from more than just convenience; it also reflects modern lifestyles.  Instead than congregating in busy areas, people prefer to meet at their houses.

Another drink that's great to pack for a weekend trip with close friends is Tanduay Flavored Mixes Daiquiri.  It's also a fantastic way to wind down quietly by yourself.

Affordable Without Compromising on Taste

Without spending extra, Tanduay Flavored Mixes Daiquiri offers the same drinking pleasure as the well-known brand.  It's the ideal beverage for those on a tight budget who nevertheless want a tasty cocktail that takes little effort to make.

It's simple to buy as well as convenient to enjoy. Simply go to Tanduay's official stores on Lazada and Shopee or visit www.shots.ph to browse the brand's extensive selection of rums, RTDs, and other items.  They are also available at reputable liquor stores and supermarkets.

The New PAL Mabuhay Lounge Bar Offers a Taste of Tanduay’s Premium Rums

“The Tanduay Bar offers a selection of drinks that include some of the brand’s premium rums. Tanduay's products are well-known among our guests, including our foreign passengers. So, having the Tanduay Bar helps further elevate the dining experience at the Mabuhay Lounge. We believe in providing an oasis for travelers, and the Tanduay Bar perfectly aligns with our vision. We offer them moments of relaxation amid the hustle and bustle of travel. Many passengers want to try the Double Rum because it is uncommon for them. They are amazed at its taste, and some of them would even ask us where they could buy a bottle of the Double Rum.” ~Emalyn Lira, Manager for Lounge Services at PAL

Tanduay Bar x PAL Mabuhay Lounge

To enhance the airport experience, Tanduay has introduced a specialized bar in the newly inaugurated Philippine Airlines (PAL) Mabuhay Lounge at Ninoy Aquino International Airport (NAIA) Terminal 1 in Pasay City.

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

Crafted by Atelier Almario, the PAL Mabuhay Lounge covers an area of 1,200 square meters and can accommodate up to 294 guests. It serves as a retreat for travelers to relax and enjoy high-quality food before embarking on their international flights. This facility is exclusively available to PAL's Business Class passengers holding valid boarding passes for the day, as well as to Mabuhay Miles Elite, Premier Elite, or Million Miler members who have scheduled flights for the day.

A Place to Relax Before Boarding

The PAL Mabuhay Lounge has a seating area where passengers can enjoy plane spotting and a panorama of the suburban Manila skyline, a quiet area for relaxation, an exclusive room for Million Milers, work stations, and a dining area serving delicious Filipino and international dishes.

Tanduay Bar x PAL Mabuhay Lounge

With the addition of the Tanduay Bar inside the lounge, guests are given the unique opportunity to enjoy exceptional spirits before takeoff at no extra cost. All the drinks are free.

The Tanduay Bar Experience

Ms. Emalyn Lira has been with PAL for 39 years and currently oversees its domestic airport lounges.

Ms. Emalyn Lira, Manager for Lounge Services at PAL

Among the cocktails available at the lounge are the Captain’s Punch made with the Tanduay Superior Rum; Planters’ Punch, Cuba Libre, and Long Island made with the Tanduay Asian Rum Gold; and Mojito made with the Tanduay White Rum.

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

PAL Mabuhay Lounge Bar Supervisor Jennifer Escaño shared that, among all the Tanduay products available at the bar, the Tanduay Double Rum is the most popular.

Cocktails, which are created using Tanduay rums, are also popular among passengers.

“Natutuwa po ang mga passengers sa dami ng mga products sa Tanduay Bar at nasasarapan po sila sa mga cocktails (Passengers are delighted to see the many product offerings at the Tanduay Bar, and they really enjoy the cocktails). Nagtatanong po sila kung paano inumin, kung masarap po ba pag neat or may halo (They would ask how it is best enjoyed, whether neat or mixed). It’s a good feeling to see that they are enjoying their drinks. From the premium rums to the cocktails, the drinks cater to the diverse tastes of discerning travelers. Passengers can now indulge in the flavors of an iconic Philippine rum while enjoying the comfortable ambiance of the Mabuhay Lounge, giving them an elevated journey that begins well before boarding.” ~Reymond Galang, Mabuhay Lounge Senior Bartender

Mr. Reymond Galang, PAL Mabuhay Lounge Senior Bartender

Galang added that most passengers are curious about the Tanduay Double Rum.

Galang, who has been working at PAL’s Mabuhay Lounges for seven years, shared that it is always great to see passengers having a good time with the drinks they prepare at the new Tanduay Bar.

Tanduay International Business Development Manager and Senior Brand Manager Marc Ngo said they wanted the bar to mirror the brand’s quality and excellence.

Tanduay is a sister company of PAL under the Lucio Tan Group, Inc.

About Tanduay 

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for six consecutive years. 

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group (LT Group) of Companies, Inc., one of the biggest conglomerates in the Philippines, since 1988. 

Even as the years passed, Tanduay has consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world.

About Philippine Airlines

Philippine Airlines (PAL) is the Philippines’ flag carrier and only full-service network airline, as well as the first commercial airline in Asia. 

PAL's fleet of Boeing, Airbus, and De Havilland aircraft operate scheduled nonstop flights out of hubs in Manila, Cebu, Clark, and Davao to 33 destinations in the Philippines and 39 destinations in Asia, North America, Australia, and the Middle East. 

Known for its hallmark heartwarming and gracious Filipino service, PAL also supports the global economy through air cargo and charter services, while serving the travel needs of overseas Filipinos as well as businesspeople, tourists and families from all over the world.

New Tanduay Select TVC with Bea Alonzo Invites You to “Take Your One Shot To Make A Change”

“If you make the right choices, kaya mong magpasaya, kaya mong magbukas ng puso. Have the guts to choose para maitawid mo ang pagsubok (If you make the right choice, you can bring happiness, open hearts. Have the guts to choose, so that you can overcome obstacles). Every choice you make, kahit gaano kaliit, may kabutihang makakamit (Every choice you make, no matter how small it is, would achieve something good).” ~Bea Alonzo, Tanduay Calendar Girl

Tanduay Calendar Girl Bea Alonzo features in the latest Tanduay Select commercial, where she encourages people to take a shot at making the right choice.

Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager, said that the “Your One Shot to Make a Change” TVC seeks to inspire people not to waver with their decisions.

“People are constantly confronted with choices, and some of these choices have the potential to change the course of our lives. Bea is the perfect embodiment of this. She showed that getting out of your comfort zone can lead to new opportunities for growth. We always have ‘what ifs’ in our life. What Tanduay Select wants you to realize is that your one shot or decision can be the change that you need or the change the world needs. You can create an impact or even inspire people, even just one person, to likewise make that change.” ~Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager

Recently, Bea’s made a bold move as she transfered from her old home studio to GMA that initially surprised the public. With the new shows and endorsements that followed, she showed that she made the right choice for her career.

Barrel-Aged Ginto Capturing Millennials in Growing PH Gin Market

“Ginto is a product for today’s adventurous drinkers, and those who have tried it have commended its unique taste compared to other gin products that are either non-aged or simply flavored. It is also a product that is proudly Filipino, and its name speaks for the gold standard that we always aim for at Tanduay. The result of young Filipinos who see the category as a trendy alternative to the traditional vinous spirit’. Right now, our logistics arm and online sales platform are very essential to our business. They are the ones that bring Ginto and our other products to our customers. So, despite the challenges, Ginto is performing really well. We have also been receiving good feedback from stores and in social media. There were inquiries from abroad as well since we came out with the product.” ~Lucio Tan III, Tanduay President and COO

Tanduay’s new product innovation, Ginto, is winning over millennials in the growing PH gin market. Despite the challenges of the pandemic, the barrel-aged gin continues to perform very well and has received positive feedback for its unique taste.

Ginto offers today's adventurous drinkers a new flavor and an exciting experience in gin drinking. Launched during the first half of the  year, it is currently available in Luzon and select areas in Visayas and Mindanao.

With their more flexible preferences and openness to new experiences in drinking, millennials are the main market who are driving the switch to the newly launched Ginto, the barrel-aged gin from Tanduay Distillers, Inc. 

The young Tan, who is himself a millennial, introduced Ginto during the first half of the year as the company’s way of capturing a share of the country’s growing gin market. 

Despite a decline in global sales, gin continues to be a top product among drinkers in the Philippines. Citing Euromonitor, Drinks International Magazine in its 2021 issue of The Millionaires Club, said that gin even surpassed brandy as the country’s most popular spirit in the past year.

Drinks International is among the most prestigious publications that hands out the yearly World’s Number 1 award for different spirits categories. It collects data on 155 million-case brands from public company reports and requested results. It then calculates growth from the actual volume data supplied.

Tanduay, which has been declared the World’s Number 1 Rum by the magazine for four consecutive years now, is aiming to have a share of the country’s gin market through its new product, Ginto.

Ginto is currently available in Luzon, which is a predominantly gin market. It is also available in select areas in Visayas and Mindanao. Ginto is priced at a very affordable PhP120 suggested retail price (SRP).

Tan admitted that while Luzon is a very challenging region for liquor, they are hopeful that they can capture a good slice of the island’s gin business as it is known to be more open to different types of drinks.

The pandemic has made it even more challenging for businesses, and Tan is thankful to have a strong team that knows how to hurdle the obstacles that come their way.

Tanduay is known for its expertise in barrel-aging, a process that gives spirits a classic aged flavor like caramel, oak, vanilla, and smoke. If the barrels were previously used for other spirits, the gin also takes the flavor of that spirit.

The company owns aging facilities that house 200,000 oak barrels with a capacity of approximately 40 million gauge liters

Tan noted that while taste preference is quite difficult to pinpoint, Ginto offers a product that gives a new flavor and a new experience in gin drinking.

Tanduay Rum Awarded Medals in Spirits Awards Belgium

“There are many fine spirits around the world, and we are honored that our products have been chosen as two of the best. We accept this recognition with both pride and humility, and we thank all our people for their hard work and dedication in continuous-ly crafting quality products that are proudly Philippine-made.” ~Paul Lim, Tanduay Distillers, Inc. Senior Vice President for Sales and Marketing

Tanduay products continue to gain recognition from prestigious spirits competitions abroad. As part of the latest international honor received by the brand,  its Tanduay Asian Rum Gold and Tanduay Asian Rum Silver were both awarded silver medals at the Spirits Selection by Concours Mondial in Brussels, Belgium.

Dubbed “The United Nations of Fine Spirits”, the international competition rewards spirits from across the globe. It has a panel of internationally renowned experts assessing and classifying whiskies, cognacs, brandies, rums, vodkas, and gins, among others.

The Tanduay Asian Rum Gold is one of the company’s most-awarded products. Aged in used Bourbon barrels for seven years, it is silky smooth with elegant flavors:

• Almonds
• Dried dark fruits
• Island spices

The Tanduay Asian Rum Silver has also received several recognitions throughout the years. It is aged in used Bourbon barrels for five years and had hints of:

• Dried tropical fruits
• Vanilla
• Toasted coconut

This year, Tanduay continued to expand its international presence when it inked deals with top wines and spirits distributors from several U.S. states. Its U.S. presence now encompasses:

• Hawaii
• Indiana
• Minnesota
• Nevada
• Wisconsin
• Florida
• New York
• New Jersey
• Illinois
• California
• Tennessee
• Michigan
• Guam

Tanduay has also expanded its market in China and entered Singapore. The company is likewise working on its distribution in Europe.

Tanduay has always been committed to creating quality products and promoting Filipino craftsmanship worldwide.

About Tanduay 

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for three consecutive years.

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group of Companies, Inc., one of the biggest conglomerates in the Philippines.

Even as the years passed, Tanduay has maintained the traditional way of distilling its rums, a practice that started in its Manila distillery. It has likewise consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world.

Tech Savvy Lucio Tan III Leads Tanduay’s Continued US Market Growth Amid Pandemic

“Even before the pandemic, we were already working on making Tanduay available through tech-driven channels. Last June, we launched an online selling site for our Filipino customers, shots.ph. In the US, we have partnered with Caskers and Flaviar, and we are also available through the online sites of our distributor-partners. When we market Tanduay internationally, we are also highlighting the craftsmanship of the Filipino. Tanduay is a product that we can proudly say is Philippine-made—from the sugarcane, it uses to the unique distilling process it undergoes. These are all products of the Filipino’s hard work and ingenuity. We’re combining our traditional practices in rum-making with new ways of marketing our products.” ~Lucio Tan III, Tanduay Distillers’ Inc. President, and Chief Operating Officer, a Software Engineer, a Graduate of Stanford University

Tanduay Distillers’ Inc. president and chief operating officer Lucio Tan III, a software engineer, has been aggressive in bringing the Filipino rum to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well.

Tanduay Distiller's Inc., led by Lucio Tan III, continues its aggressive expansion efforts amidst the challenges brought about by the recent pandemic.

The third-generation scion to one of the Philippines’ biggest conglomerates is at the forefront of bringing the Filipino rum to more customers worldwide.

Tan's direction for the 165-year-old Tanduay business is to push toward a more visible international presence using traditional marketing strategies and tapping into tech-driven or digital channels as well.

Tanduay takes pride in delivering the highest quality products by ensuring its sugarcane source and maintaining its efficient distillation process.

As one of the biggest and most recognizable brands in the country, it pays homage to Filipino craftsmanship as it dominates the global market.

Even as most businesses are reeling under the effect of the pandemic, Filipino rum maker Tanduay’s growth continues on an upwards trajectory.

Now headed by Lucio Tan III, the third-generation scion to one of the Philippines’ biggest conglomerates, Tanduay continues to successfully enter new international markets. Most recently, it inked deals with the largest US wines and spirits distributors, Johnson Brothers and General Beverage

Tanduay can now be found in:

• Hawaii
• Nevada
• Wisconsin
• Florida
• New York
• New Jersey
• Illinois
• California
• Tennessee
• Michigan
• Guam

It is also available in China and Singapore and will be available in Europe by the end of the year. Tan's direction for the 165-year-old Tanduay business is to push toward a more visible international presence using traditional marketing strategies and tapping into tech-driven or digital channels as well.

A software engineer, Tan’s direction for the 165-year-old Tanduay business is to bring it to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well.

Tanduay takes pride in delivering the highest quality products by ensuring its sugarcane source and maintaining its efficient distillation process. As one of the biggest and most recognizable brands in the country, it pays homage to Filipino craftsmanship as it dominates the global market.

Tanduay’s push toward a more visible international presence started in the 2000s. Its more recent initiatives in the US included a partnership with the Golden State Warriors, making it the first Philippine brand to sponsor an NBA team. It had naming rights to the Tanduay Club in the Oracle Arena, and Tanduay Rum can be found at retailers in the Golden State Warriors’ blue and gold “Strength in Numbers” collectible boxes in California. Tanduay currently has its own branded bar at the Chase Center, the Golden State Warriors’ brand-new arena in San Francisco’s Bay District which opened in 2019.

Tanduay mainly sources its sugarcane from Bacolod in the Visayas, which is a place known for its long history of sugarcane farming. The island is home to the country’s 100-year-old sugar milling company.

 

Founded in 1854, Tanduay uses the same distillation process that is employed in its now decommissioned distillery in Manila. A Master Blender, who serves as the guardian of Tanduay’s formulas, checks on the consistency and quality of the rums before they are sent for bottling and packaging.

About Tanduay 

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for three consecutive years.

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group of Companies, Inc., one of the biggest conglomerates in the Philippines.

Even as the years passed, Tanduay has maintained the traditional way of distilling its rums, a practice that started in its Manila distillery. It has likewise consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world.

Tanduay Rhum declared World's Number 1 Rum for the third consecutive year

“Being declared the World’s Number 1 Rum for the third year is an achievement not just for Tanduay but for the entire country as our products are proudly Philippine-made using materials sourced locally. We celebrate this feast with our fellow Filipinos and we thank our international partners who have helped us market Tanduay globally. At present, we are working toward bringing Tanduay to Europe as rhum sales in the region outstripped gin. The value of rhum in Europe is growing faster than volume, which is very encouraging because that suggests premiumisation leading the industry to long-term growth prospects. Nowadays, drinkers have a more developed taste when it comes to their drink of choice. Aside from rhum, we are also exploring other spirit categories to supply markets here and abroad.” ~Paul Lim, Tanduay Senior Vice President for Sales and Marketing 

Tanduay has maintained its leadership position in the industry, it has been declared the World's Number 1 Rum for the third consecutive year. International partnerships and global expansion contributed to the increase in global sales.

Early this year, Tanduay won five medals from the Beverage Testing Institute. Tanduay Asian Rum Gold topped the list with a gold medal. Silver medals, meanwhile, were awarded to Tanduay Asian Rum Silver and Boracay Cappuccino Flavored Rum. Tanduay Double Rum and Boracay Coconut Flavored Rum both received bronze medals. 

The liquor firm is currently working on expanding its product portfolio for both local and international markets. It was in 2018 that Tanduay first dislodged rival Bacardi and other known brands to hold the top spot.

Tanduay‘s international partnerships and global expansion bolstered its worldwide sales, making it the world’s top-selling rum for the third consecutive year.

Tanduay Rhum sold 20.5 million cases in 2019, an increase from its 20.1 million cases in 2018, according to Drinks International magazine which hands out the awards.

“Once again, Philippine giant Tanduay has topped the rum chart, has continued its steady growth above the 20m-case threshold. The brand branched out into Singapore and US territory Guam while, at the same time, nourishing its vast domestic market…”

Tanduay is currently working on expanding its product portfolio for both local and international markets.

Tanduay products are currently available in Florida, New York, New Jersey, Illinois, California, Wisconsin, Tennessee, Michigan, and Guam in the U.S, and will be available in Hawaii, Indiana, Nevada, and Minnesota within the year. The company has also successfully entered the markets of China, the United Arab Emirates, Singapore, and Australia. 

It was in 2018 that Tanduay first dislodged Bacardi on the top spot of the world’s number one rum list. The following year, the Filipino rum maintained its leadership against 153 other brands in the category.