Tanduay Maintains Market Leadership as Profits Surge by 37%

With a record net income of Php2.15 billion in 2024, Tanduay Distillers, Inc. (TDI) reported a staggering 37% rise over the previous year's Php1.57 billion.  Higher sales volumes of both liquor and bioethanol—which increased by 2% and 1%, respectively—as well as calculated price increases that increased segment revenues by 13% to Php33.85 billion were the main drivers of this rise.

TDI maintained its dominant market shares of 70.6% and 79.6% in the Visayas and Mindanao areas, respectively, despite economic challenges such as inflationary pressures and weather-related interruptions that affected consumer spending.  However, because of increased competition in the industry, TDI's market share for distilled spirits fell marginally to 32.2% on a national level from 32.9% in 2023.

In October 2024, TDI sold its stake in Asian Alcohol Corporation as part of a strategic plan to simplify its holdings and concentrate on its core business.  The Php1.8 billion deal comprises an upfront cash payment of Php480 million and is arranged with a four-year payment term.  This deal is in line with TDI's long-term goals of improving economic viability and business optimization.

Due in large part to TDI's outstanding performance, its parent company, LT Group, Inc. (LTG), achieved record-breaking earnings.  With TDI making up Php2.14 billion, or 7% of the total, the conglomerate's attributable net income increased by 14% to Php28.92 billion in 2024 from Php25.42 billion the year before.  The steady expansion of the liquor division highlights how important it is to LTG's diverse business portfolio.

Other LTG subsidiaries reported strong financial achievements in addition to Tanduay.  The group's top tobacco company, Fortune Tobacco Corporation (FTC), reported a 12% increase in net income of Php12.77 billion, fueled by favorable foreign exchange gains and increased dividends from PMFTC.  At the same time, Philippine National Bank's (PNB) net income increased by 11% to Php21.18 billion.

A 5% increase in sales across its main product lines helped Asia Brewery, Inc. (ABI) achieve a 46% increase in net income to Php841 million.  In contrast, lower leasing revenue and increased operating costs caused Eton Properties Philippines, Inc. (Eton) to have a 53% drop in net income to Php212 million.  LTG's earnings were boosted by Php492 million from Victorias Milling Company.

In November, LTG announced a special cash dividend of Php0.35 per share, or Php3.79 billion, reaffirming its dedication to providing value to shareholders.  This resulted in a 53.2% payment rate, or Php1.25 per share, or Php13.53 billion, for the entire year-to-date dividend payout.

Tanduay Distillers continues to be a vital component of LTG's success, solidifying the conglomerate's place as a major player in the Philippine economic scene with its strong financial results, strategic initiatives, and sustained market leadership.

Tanduay Low-alcohol Line Flavored Mixes Daiquiri and Dark & Stormy!

“While there are other RTD products available in the market right now, Tanduay is the only brand that offers these options. Our new products contain the same quality and experience that our brand has been known for in decades. The Tanduay Flavored Mixes are now available in select bars, groceries, and supermarkets and through our e-commerce platform, www.shots.ph. Plans are already underway to make it available to more stores nationwide.” ~Leonard Gem Boy, Tanduay Brand Manager

Tanduay, which is celebrating its 170th anniversary, plans to expand its low-alcohol line locally with the debut of Tanduay Flavored Mixes.

“There is room for growth in the low-alcohol and ready-to-drink (RTD) segments in the country. Some consumers want something smooth and light, and there are also those who want to moderate their alcohol intake. With the Tanduay Flavored Mixes, we are offering them these new RTDs that are made with the same quality as our other popular rums.” ~Janno Gironella, Tanduay Research & Development Head

Tanduay Flavored Mixes contain 15% alcohol by volume ABV (the measurement that determines the percentage of alcohol in a drink). They are offered in 700 ml bottles in two cocktail flavours: Daiquiri and Dark & Stormy.

Leading the Way in Product Innovation

The Tanduay Flavored Mixes Daiquiri is a refreshing mix of rum and the flavors of lemonade, sweet cherries, and candied almonds. It is clear and colorless in appearance and has flavors of fresh and juicy lemonade with notes of sweet cherry and almond cake.

According to Gironella, Tanduay used natural citrus flavors as its blending materials.

For Tanduay Flavored Mixes Dark & Stormy, Tanduay used all-natural flavors. It is a classy cocktail mix of rum and flavors of citrus fruits with hints of fresh cucumber and ginger spice. Also clear and colorless in appearance, its taste is a sweet blend of rum and sour lemon, with notes of fresh cucumber and a hint of ginger spice.

 

Founded in 1854, Tanduay is one of the Philippines’ most awarded spirits. It has been named the World’s Number 1 Rum in terms of sales by Drinks International Magazine for six consecutive years. It has also received the Brand of the Year Award for eight consecutive years from the London-based World Branding Awards.

The New PAL Mabuhay Lounge Bar Offers a Taste of Tanduay’s Premium Rums

“The Tanduay Bar offers a selection of drinks that include some of the brand’s premium rums. Tanduay's products are well-known among our guests, including our foreign passengers. So, having the Tanduay Bar helps further elevate the dining experience at the Mabuhay Lounge. We believe in providing an oasis for travelers, and the Tanduay Bar perfectly aligns with our vision. We offer them moments of relaxation amid the hustle and bustle of travel. Many passengers want to try the Double Rum because it is uncommon for them. They are amazed at its taste, and some of them would even ask us where they could buy a bottle of the Double Rum.” ~Emalyn Lira, Manager for Lounge Services at PAL

Tanduay Bar x PAL Mabuhay Lounge

To enhance the airport experience, Tanduay has introduced a specialized bar in the newly inaugurated Philippine Airlines (PAL) Mabuhay Lounge at Ninoy Aquino International Airport (NAIA) Terminal 1 in Pasay City.

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

Crafted by Atelier Almario, the PAL Mabuhay Lounge covers an area of 1,200 square meters and can accommodate up to 294 guests. It serves as a retreat for travelers to relax and enjoy high-quality food before embarking on their international flights. This facility is exclusively available to PAL's Business Class passengers holding valid boarding passes for the day, as well as to Mabuhay Miles Elite, Premier Elite, or Million Miler members who have scheduled flights for the day.

A Place to Relax Before Boarding

The PAL Mabuhay Lounge has a seating area where passengers can enjoy plane spotting and a panorama of the suburban Manila skyline, a quiet area for relaxation, an exclusive room for Million Milers, work stations, and a dining area serving delicious Filipino and international dishes.

Tanduay Bar x PAL Mabuhay Lounge

With the addition of the Tanduay Bar inside the lounge, guests are given the unique opportunity to enjoy exceptional spirits before takeoff at no extra cost. All the drinks are free.

The Tanduay Bar Experience

Ms. Emalyn Lira has been with PAL for 39 years and currently oversees its domestic airport lounges.

Ms. Emalyn Lira, Manager for Lounge Services at PAL

Among the cocktails available at the lounge are the Captain’s Punch made with the Tanduay Superior Rum; Planters’ Punch, Cuba Libre, and Long Island made with the Tanduay Asian Rum Gold; and Mojito made with the Tanduay White Rum.

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

PAL Mabuhay Lounge Bar Supervisor Jennifer Escaño shared that, among all the Tanduay products available at the bar, the Tanduay Double Rum is the most popular.

Cocktails, which are created using Tanduay rums, are also popular among passengers.

“Natutuwa po ang mga passengers sa dami ng mga products sa Tanduay Bar at nasasarapan po sila sa mga cocktails (Passengers are delighted to see the many product offerings at the Tanduay Bar, and they really enjoy the cocktails). Nagtatanong po sila kung paano inumin, kung masarap po ba pag neat or may halo (They would ask how it is best enjoyed, whether neat or mixed). It’s a good feeling to see that they are enjoying their drinks. From the premium rums to the cocktails, the drinks cater to the diverse tastes of discerning travelers. Passengers can now indulge in the flavors of an iconic Philippine rum while enjoying the comfortable ambiance of the Mabuhay Lounge, giving them an elevated journey that begins well before boarding.” ~Reymond Galang, Mabuhay Lounge Senior Bartender

Mr. Reymond Galang, PAL Mabuhay Lounge Senior Bartender

Galang added that most passengers are curious about the Tanduay Double Rum.

Galang, who has been working at PAL’s Mabuhay Lounges for seven years, shared that it is always great to see passengers having a good time with the drinks they prepare at the new Tanduay Bar.

Tanduay International Business Development Manager and Senior Brand Manager Marc Ngo said they wanted the bar to mirror the brand’s quality and excellence.

Tanduay is a sister company of PAL under the Lucio Tan Group, Inc.

About Tanduay 

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for six consecutive years. 

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group (LT Group) of Companies, Inc., one of the biggest conglomerates in the Philippines, since 1988. 

Even as the years passed, Tanduay has consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world.

About Philippine Airlines

Philippine Airlines (PAL) is the Philippines’ flag carrier and only full-service network airline, as well as the first commercial airline in Asia. 

PAL's fleet of Boeing, Airbus, and De Havilland aircraft operate scheduled nonstop flights out of hubs in Manila, Cebu, Clark, and Davao to 33 destinations in the Philippines and 39 destinations in Asia, North America, Australia, and the Middle East. 

Known for its hallmark heartwarming and gracious Filipino service, PAL also supports the global economy through air cargo and charter services, while serving the travel needs of overseas Filipinos as well as businesspeople, tourists and families from all over the world.

Tanduay Celebrates the Holidays With Cocktails Filled Flavors of Home

'Tis the time to unite with family and friends, whether they're close by or distant, and Tanduay has crafted a lineup of cocktails guaranteed to infuse gatherings with a hint of warmth and tropical joy.

Whether your gathering is an intimate event, an e-numan, or a lavish celebration with guests from around the globe, these beverages from the top-ranked brand will remind them of the rich flavors of the country that we all call home.

Manila Tan

As the Pinoy classic goes, there’s simply no place like Manila. For family and friends who are flying in for the holidays, this smooth cocktail is a sweet reminder of home. It’s easy to prepare and requires just three ingredients with a cherry on top.

Ingredients

• 2.5 oz Tanduay Asian Rum Gold
• 1.5 oz Sweet Vermouth
• Dash of Bitters

Garnish: Cherry

Glass: Coupe

Procedure

Stir in all ingredients in a mixing glass with ice until completely chilled. Strain into coupe glass. Garnish with cherry and serve.

Asian Persuasion

Picture this: the aroma of tropical fruits and the smooth indulgent notes of rum setting the tone for an unforgettable virtual gathering with your buddies from all over the world. You don’t need to be a seasoned mixologist to create the Asian Persuasion. All you need are these easy-to-find ingredients (listed below) that include the award-winning Tanduay Asian Rum Silver that’s made from the best-quality sugarcane.

Ingredients

• 1.5 oz Asian Rum Silver
• 3 oz Pineapple Juice
• 2 oz Cranberry Juice

Garnish: Lime Peel and Cherry

Glass: Rock Glass

Procedure

Shake all ingredients together in a cocktail shaker with ice. Pour into a rock glass. Garnish with lime peel and cherry.

Boracay Sunset

One of the most popular beaches in the world, Boracay is a Philippine destination that many people aspire to visit. It offers the best that the country has to offer -- a beautiful beach and warm and friendly people. With the Boracay Sunset, you get to remind yourself and your friends of the many riches the country offers in a flavorful cocktail that is no-fuss to make.

Ingredients

• 2 oz Boracay Rum Coconut
• 1 oz Tanduay Rum White
• 2 oz Pineapple Juice
• 0.25 oz  Lime Juice
• 0.25 oz Grenadine

Garnish: Pineapple Slice and Cherry

Glass: Hurricane Glass

Procedure

Shake all ingredients together with ice in a cocktail shaker. Strain into a tall glass with fresh ice and top with grenadine. Garnish with pineapple slice and cherry.

Keep in mind that the holiday season is a special time and maybe even the only time that you can gather most of your family and friends to celebrate. Enhance the festivities and create lasting memories with these specially crafted cocktail recipes for your joyful gatherings.

Tanduay’s 5 Must Try Cocktail Culture Book

If you are looking for drinks and cocktails to serve for your virtual get-together with your family and friends. Or for a simple celebration after not seeing each other physically, and you’ve survived the last six months amid all the trials that came your way. You’ve shown that Tibay Tanduay spirit, and for that you deserve a nice cool cocktail. 

Visit global.tanduay.com for an excellent selection of cocktail recipes -- from simple classics to modern concoctions. They came from Tanduay’s Cocktail Culture book, which showcases the versatility of the brand’s award-winning rums and highlights the Philippines’ tropical colors and flavors.

The cocktails are easy to do, Derek assured, and can be made using ingredients that are available in stores.

Don’t worry. The preps are easy to follow. You can enjoy them on your own or share it with friends. Serve them during events or have them as a night cap. Below are some of the recipes featured in the book.

Tropical Queen

Ingredients:

• 1 oz Asian Rum Gold
• 0.7 oz Campari
• 1 oz Pineapple Juice
• 0.5 oz Passion Fruit Syrup

Glass: Highball Glass

Garnish: Pineapple wedge, pineapple leaves, and tropical flower

Procedure: Shake all ingredients with ice. Pour into the highball glass.

The Grape Wave

Ingredients

• Tanduay Asian Rum Silver
• 0.5 oz Simple Syrup
• 4 pcs Green Grapes
• 3 pcs Apple Cubes
• 3 pcs Lime Wedge
• Fill Sparkling Non-Alcoholic Grape Wine

Glass: Chilled Champagne Flute

Garnish: Green Grape

Procedure: Muddle green grapes, apple slices, lime, and simple syrup. Shake and strain into the chilled champagne glass with apple slices. Top with sparkling on-alcoholic grape wine.

Pineapple Sunrise

Ingredients

• 1 oz Boracay Cappuccino Rum
• 0.7 oz Tanduay Dark Rum
• 2 g Ginger Slices
• 6 pcs Basil Leaves
• 1 oz Pineapple Juice

Glass: Rocks Glass

Garnish: Basil Leaves and Pineapple Slice

Procedure: Shake all ingredients in a cocktail shaker with ice. Pour in a rocks glass.

Blue Isle

Ingredients

• 1.5 oz Boracay Coconut Rum
• 3 oz Blue Lemonade
• 0.5 oz Lime Juice
• Fill Lemon Lime Soda

Glass: Highball Glass

Garnish: Lemon Slices and Mint Leaves

Procedure: Pour all ingredients in a highball glass. Stir while pouring the lemon lime soda on top.

Golden Pearl

Ingredients

• 1 oz Tanduay Dark Rum
• 0.5 oz Lime Juice
• 0.7 oz Agave Syrup
• 0.3 oz Simple Syrup
• 1 cup Ice
• 1/2 Slice Ripe Mango

Glass: Hurricane Glass

Garnish: Dried Mango and Lime Wheel

Procedure: Blend all ingredients together. Pour into hurricane glass. Garnish with dried mango and lime wheel.

Try them out and level up your cocktail hour. To learn more about the book and access additional recipes, visit global.tanduay.com.

New Tanduay Select TVC with Bea Alonzo Invites You to “Take Your One Shot To Make A Change”

“If you make the right choices, kaya mong magpasaya, kaya mong magbukas ng puso. Have the guts to choose para maitawid mo ang pagsubok (If you make the right choice, you can bring happiness, open hearts. Have the guts to choose, so that you can overcome obstacles). Every choice you make, kahit gaano kaliit, may kabutihang makakamit (Every choice you make, no matter how small it is, would achieve something good).” ~Bea Alonzo, Tanduay Calendar Girl

Tanduay Calendar Girl Bea Alonzo features in the latest Tanduay Select commercial, where she encourages people to take a shot at making the right choice.

Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager, said that the “Your One Shot to Make a Change” TVC seeks to inspire people not to waver with their decisions.

“People are constantly confronted with choices, and some of these choices have the potential to change the course of our lives. Bea is the perfect embodiment of this. She showed that getting out of your comfort zone can lead to new opportunities for growth. We always have ‘what ifs’ in our life. What Tanduay Select wants you to realize is that your one shot or decision can be the change that you need or the change the world needs. You can create an impact or even inspire people, even just one person, to likewise make that change.” ~Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager

Recently, Bea’s made a bold move as she transfered from her old home studio to GMA that initially surprised the public. With the new shows and endorsements that followed, she showed that she made the right choice for her career.

Tanduay’s Halloween Cocktails Mixes by Derek Ramsay

“We’ve been through a tough year, and we are still doing our best to cope with the current situation. This is why it’s important to celebrate once in a while, to remind ourselves of the good things that we have in our life like our loved ones.” ~Derek Ramsay

Tanduay’s Halloween Cocktails Mixes by Derek Ramsay

If you are looking for creative Halloween drinks and cocktails to serve for your Halloween party,  Derek Ramsay shares some of his favorite Tanduay rhum concoctions to liven up your virtual get-together with your family and friends.

These Halloweed-inspired drinks are simple, fun, and delicious. The cocktail recipes are easy to make, using ingredients that are readily available in stores. The cocktails are easy to do, Derek assured, and can be made using ingredients that are available in stores.

Tanduay Spooky Cocktail 🍹

Tanduay’s Halloween Cocktails Mixes Tanduay Spooky Cocktail by Derek Ramsay

Ingredients

• Lychee
• Grapes
• 30 mL Tanduay Rhum 5 Years 
• Ginger Ale
• 10 mL Simple Syrup
• Grenadine Syrup 

Procedure:

1. Create frozen (fake) eyeballs by putting a piece of grape inside a lychee. Create as many as you want. Set aside and put inside the freezer.
2. Now start creating your cocktail mix by pouring 30 mL Tanduay Rhum 5 Years in a glass.
3. Top with ginger ale and drop your frozen eyeballs.
4. Add the simple syrup next.
5. Pour the grenadine syrup to create a blood effect.

Hocus Pocus Cocktail

Ingredients

• Orange zest
• 15 mL Simple Syrup
• 45 mL Cranberry Juice
• 15 mL Orange Juice, Freshly Squeezed
• 1 Prosecco or sparkling wine
• 45 mL Tanduay Rhum 5 Years 

Procedure

1. Start off by dipping the rim of your coupe or martini glass in the chilled simple syrup. Dip it very lightly. Now dip the rim of the same glass into some orange-colored sugar. Set this aside on the counter or in the freezer to set. 

To create your own colored sugar:  

Place sugar in a resealable plastic bag. 

Add a few drops of food coloring. 

Seal the bag and shake until the color has spread evenly. 

Allow sugar to dry in a flat surface for 15 to 20 minutes before using.

2. In a shaker or mixing glass, add ice and combine cranberry juice, orange juice, simple syrup, orange zest, and Tanduay Rhum 5 Years in a cocktail shaker. Cover and shake until thoroughly chilled.

3. Strain the mixture into your sugar rimmed cocktail glass. 

4. Top off with chilled Prosecco or sparkling wine and garnish with an orange twist.

Devil’s Brew (Good for 2)

Tanduay’s Halloween Cocktails Mixes Devil's Brew by Derek Ramsay

Ingredients

• Thai Chili 
• 40 mL Triple Sec
• 60 mL Tanduay Rhum 5 Years 
• Lime Juice
• Ice
• 300 mL Cranberry Juice
• Lime 
• Kosher Salt and Chili Powder

Procedure

1. Remove the seeds from the Thai chili and muddle (mash) it. 
2. In a mixing glass, add 40 mL triple sec.
3. Pour the Tanduay Rhum 5 Years 
4. Put some lime juice and 300 mL cranberry juice.
5. Add some ice and mix.
6. Rub some lime, kosher salt and chili powder around the rim of a glass. Pour the cocktail you just made. Garnish with chili.

Hocus Pocus Cocktail

Ingredients

• Orange zest
• 15 mL Simple Syrup
• 45 mL Cranberry Juice
• 15 mL Orange Juice, Freshly Squeezed
• 1 Prosecco or sparkling wine
• 45 mL Tanduay Rhum 5 Years 

Procedure

1. Start off by dipping the rim of your coupe or martini glass in the chilled simple syrup. Dip it very lightly. Now dip the rim of the same glass into some orange-colored sugar. Set this aside on the counter or in the freezer to set. 

To create your own colored sugar:  

• Place sugar in a resealable plastic bag. 
• Add a few drops of food coloring. 
• Seal the bag and shake until the color has spread evenly. 
• Allow sugar to dry in a flat surface for 15 to 20 minutes before using.

2. In a shaker or mixing glass, add ice and combine cranberry juice, orange juice, simple syrup, orange zest, and Tanduay Rhum 5 Years in a cocktail shaker. Cover and shake until thoroughly chilled.

3. Strain the mixture into your sugar rimmed cocktail glass. 

4. Top off with chilled Prosecco or sparkling wine and garnish with an orange twist.