McDonald’s Celebrates the Lunar New Year With a Chinese Zodiac Collectible

“This Chinese New Year, we wanted to offer a special experience that pays homage to culture and festive celebrations through our very own Zodiac collectibles and the NEW Golden McFloat. It’s all about food, fun, and fortune this season, and we encourage everyone to join and enjoy this experience in our stores. We’re creating feel-good moments where customers can celebrate luck the McDonald’s way, from collecting our McDonald’s Zodiac collectibles and enjoying the NEW limited-time Golden McFloat, to experiencing fun in-store fortune card readings. We want every visit to feel exciting and positive, whether they’re discovering their fortune through the McDonald’s App, scoring exclusive deals, or even joining our festive  on-ground activations.” ~Ada Almendras-Lazaro, McDonald’s Philippines’ Chief Marketing Officer

This Year of the Fire Horse, McDonald's Philippines is introducing 12 collectibles featuring recognizable McDonald's characters that are based on the Chinese zodiac. For a brief period, they are offered with the NEW Golden McFloat and come in cute detachable zodiac animal shells.

In the limited-edition McDonald's Zodiac collectibles, Grimace, Hamburglar, and Birdie are reimagined as Chinese zodiac animals. Every animal in the series has a detachable Zodiac animal shell with a different colored gem that may be used alternately. 

To commemorate the Year of the Fire Horse, there is an additional golden horse shell among the 13 replaceable zodiac animal shells. Collectors can mix and match cases and characters to reflect their own unique personality.

A Limited-Time Lucky Combo

This Chinese New Year, buyers can purchase a lucky pairing. To get one collectible and an upgrade to the NEW Golden McFloat, just pay PhP168 to any McDonald's meal. 

More good fortune is being brought to the season by the limited-edition NEW Golden McFloat, which is intended to salute customers to a golden year ahead. This delightful Sprite-based beverage is the perfect celebratory drink because of its sweet blend of peach and pear tastes and its creamy vanilla soft serve on top.

More Fortune-Filled Surprises Await

The Lunar New Year celebration at McDonald’s doesn’t stop there. Customers can also look forward to McDo App-exclusive deals and other offers during the season.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, on Facebook, on Instagram, and on X. 

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang - who oversees and sits as chairman for 40 years - founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of close to 800 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

Ronald McDonald House Charities Philippines has launched its first Family Room at PCMC

“These programs would not have been possible without the collaboration of our partners, donors, and volunteers. Together, we are building a future where families have the strength and support they need to face life’s most difficult moments.” ~Ms. Adi Timbol-Hernandez, Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

Ronald McDonald House Charities (RMHC) Philippines formally unveiled its first Ronald McDonald Family Room at the Philippine Children's Medical Center (PCMC) as part of a historic commitment to offer consolation and support to families of children receiving medical care.

The Ronald McDonald Family Room, which attempts to provide a homelike atmosphere in a hospital where families may remain with their loved ones, is the first worldwide core program of RMHC worldwide, which has its headquarters in Chicago, and which RMHC Philippines embraced.

Another example of cooperation and compassion that supports RMHC's purpose to provide care, comfort, and hope to families in need is the creation of the Ronald McDonald Family Room at PCMC. By developing programs and spaces that support families, ease burdens, and guarantee children receive the care and attention they require to thrive, RMHC Philippines continues to advocate for children's welfare with the help of the Department of Health (DoH), the Quezon City local government, and both domestic and international partners.

DoH Secretary Dr. Teodoro J. Herbosa, represented by Asec, was among the partners and government representatives who honored the occasion. Farwa Hombre, Quezon City Mayor Joy Belmonte, represented by PCMC Executive Director Dr. Sonia B. Gonzalez and Assistant City Administrator for General Affairs Atty. Rene Grapilon.

Additionally in attendance were representatives from RMHC Global, including Ms. Rachel Go, Associate Director, Field Operations – Asia, and Mr. Rodney Jordan, Chief Operating Officer. Additionally present were McDonald's Philippines executives who played a key role in the project's success: Ms. Marie Angeles, Executive Director of RMHC Philippines; Ms. Adi Timbol-Hernandez, Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines; and Ms. Margot Torres, Managing Director and RMHC Board Member.

The Family Room, which occupies a 120-square-meter lot and has a 93.5-square-meter floor area, is intended to serve as a temporary haven for PCMC patient families. In order to preserve hygiene and stop the spread of illness, it has a reception room with a handwashing station. Families can enjoy the kids' play area or relax in the lounge, which has cozy couches and a TV. In order to encourage communication and support among families, they can also utilize the special breastfeeding room, which has a diaper-changing station and a pantry with a sink and dining space. In order to ensure accessibility for all visitors, the facility also has a communal restroom that is PWD-friendly. Snacks, drinks, and hot and cold water are available for visiting families.

Families can use the Family Room's facilities for free because it is run entirely by contributions and volunteer labor and is staffed by volunteers and qualified staff. All families of PCMC outpatients under the age of eighteen are eligible. The Medical Social Worker will evaluate and suggest qualified families for entrance to the Family Room, so watchers need to have their approval.

McDonald's charity of choice, RMHC, was founded in 1996 and is a part of a global organization that works in 64 countries and is committed to providing care, comfort, and hope to underprivileged children and families. Through its influential programs, RMHC Philippines has significantly improved the lives of Filipinos for more than 29 years. These include providing disaster and crisis relief through McDonald's Kindness Kitchen, educating the public through the Read to Learn program, and creating safe spaces for families and children through programs like the recently opened Family Room and Bahay Bulilit.

McDonald’s Kindness Kitchen

Since 2020, this program has served one million hot meals to families in need across the country, providing vital support during challenging times.

Ronald McDonald Read to Learn Program

In collaboration with the Department of Education (DepEd), this initiative teaches beginning reading skills to Grade 1 and 2 students in public elementary schools. To date, it has benefitted over 13 million Filipino students in 11,610 schools nationwide since its launch in 2002.

Ronald McDonald Bahay Bulilit

In partnership with local governments and the Department of Social Welfare and Development (DSWD), this program offers children aged 2 to 4 a safe space to learn and play while their parents are at work.

About McDonald’s Philippines

McDonald’s Philippines’ master franchise holder Dr. George T. Yang – who oversees and sits as Chairman for 43 years -- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 770 stores nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.

McDonald's Stripes Run 2024 breaks records and raises ₱1 million for Bahay Bulilit Learning Centers.

"The McDonald’s Stripes Run has built a loyal following over the years, but we’ve also worked hard to keep it fresh and exciting. This year, we leveraged social media, engaged with schools and fitness groups, and partnered with pet communities to create a truly inclusive event. The inclusion of the Fur Stripes category reflects McDonald’s broader commitment to creating feel-good moments. It’s a way to make the event more inclusive, family-friendly, and meaningful, while celebrating the special bond between humans and their pets. The long-term goal of Bahay Bulilit is to give every child access to quality early learning opportunities, regardless of their background. By participating in the Stripes Run, families are not only strengthening their bonds but also contributing to this important cause.” ~Adi Timbol-Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

The highly anticipated McDonald's Stripes Run 2024 ended with record-breaking success on December 1, 2024, at the SM Mall of Asia Concert Grounds. The 13th edition of this family fun run drew an incredible 11,000 participants, the highest turnout in the event's history.

Since its inception in 2010, McDonald's Stripes Run has been a celebration of family, friendship, and fitness. This year's event raised ₱1 million to benefit the Bahay Bulilit Learning Centers, which provide safe and nurturing spaces for children in underserved communities.

McDonald's Philippines credits the event's record-breaking attendance to ongoing innovation and a robust digital outreach strategy.

One of the event's most popular additions is the Fur Stripes category, which allows participants to run alongside their furry companions. This year, the category was at capacity, with 500 fur babies participating. McDonald's created this unique category to promote inclusivity and acknowledge pets as an important part of family bonding.

The attendance of popular celebrities, including the Agoncillo Family (Ryan, Judy Ann, and Luna), KaladKaren, Angeline Quinto, Ysabel Ortega, Barbie Forteza, and David Licauco, heightened the excitement. Their presence energized the crowd and highlighted the event's appeal to a wide range of ages.

The proceeds from the Stripes Run will be used to establish more Bahay Bulilit Learning Centers across the nation. These centers provide safe environments for children to learn, play, and grow while their parents are at work. 

SB19 SAYS "Atin To?" for McDonald's Chicken McDo

“We’re ecstatic to welcome SB19 to the McDonald’s Philippines family. To have this supergroup join us in showing love for our much bigger, much juicier, much crispier and much sulit Chicken McDo is very exciting. It’s a great collaboration, and we look forward to working with SB19 in delivering more feel-good moments to our customers all over the country. Definitely, there’s much more to look forward to in this campaign.” ~Adi Timbol-Hernandez, McDonald’s Philippines’ Assistant Vice President for Corporate Relations and Impact

More and more Filipinos are enjoying the much malaki, juicier, crispier, and suliter Chicken McDo! Now, P-Pop sensation SB19 has joined the cause, declaring, "Atin 'to!" for the new and improved Chicken McDo, which tastes as good as it looks.

SB19 members Pablo (John Paulo Nase), Ken (Felip Jhon Suson), Stell (Stellvester Ajero), Josh (Josh Cullen Santos), and Justin (Justin De Dios) have been announced as the quick service restaurant's newest endorsers, marking the beginning of an exciting collaboration.

SB19 made history as the first Filipino and Southeast Asian act to be nominated for a Billboard Music Award in the Top Social Artist category. Today, they follow in the footsteps of the unkaboggable Vice Ganda, who last year helped McDonald's relaunch Chicken McDo to great success. More recently, Kapuso royalty Marian Rivera and Dingdong Dantes starred in a musical extravaganza, generating even more buzz for Chicken McDo, which also went viral due to its massive, "dinosaur-size" portions.

Days before the announcement, McDonald's Philippines posted a teaser on their social media pages, hinting at a new “Ninang” for their next endorser. Loyal SB19 fans, known as A'tin, guessed it was the upcoming endorsement. Soon after, an exclusive video for A'tin was released, featuring a specially written single showcasing the band's love for Chicken McDo and encouraging their fans to try it and adopt it as their own.

The campaign's centerpiece is McDonald's one-piece Chicken McDo Sulit Busog Meal, which includes rice and a drink for just Php99 in all stores nationwide. SB19 fans will undoubtedly have something to look forward to as their favorite band joins the thousands who have discovered the new and improved Chicken McDo.

For more information on McDonald’s Philippines, visit www.mcdonalds.com.ph or follow their official social media pages at www.facebook.com/McDo.ph and www.instagram.com/mcdo_ph.

McDonald's Philippines Celebrates World Bike Day in the Country's Bike Capital

“With the rise of cycling as both a means of transportation and recreation, our goal at McDonald’s was clear—be a place where cyclists can safely, and conveniently stop over for their favorite meals. More importantly, we recognize the positive impact of cycling both for the individual, and for the environment. With Tour de McDo, we are able to connect with different cycling communities, and together, advocate for more Filipinos to rid. We are thankful for the city’s support to Tour De McDo and admire the example Iloilo City has set in being truly bike-friendly—it was great to see safe, bike-friendly roads (and routes) as well as public spaces for cyclists.  We hope this inspires more cities, and businesses across the country to be more bike-friendly.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations & Impact

McDonald's Philippines Celebrates World Bike Day in the Country's Bike Capital

In an effort to foster communities that share its dedication to environmental preservation, McDonald's Philippines hosted its largest Tour de McDo to date in Iloilo City, drawing nearly 400 cycling enthusiasts. The program is a component of the massive fast-food chain's Green & Good initiative, which aims to promote sustainable mobility and implement sustainable solutions in its restaurants.

McDonald's Officials, together with Tour de McDo organizers: (L-R) Monica Pinson, Sikad Ta Iloilo; Denise Barrameda, Senior Manager Corporate Communications, McDonald’s Philippines; Adi Hernandez, Assistant Vice President – Corporate Relations & Impact, McDonald’s Philippines; Vic Narciso, Managing Partner, San Ride Bukas; Alan Pagtalunan, Operations Consultant of Choice Gourmet Banquet, Inc.; with Birdie, Hamburglar, and Grimace

The multi-stage Tour de McDo cycling event, organized in collaboration with San Ride Bukas and Sikad Ta Iloilo, got underway at McDonald's Iloilo Business Park on Megaworld Boulevard.  Two categories of cyclists rode through the city's streets: a 15-kilometer course and a more difficult 30-kilometer course. This is the first Tour de McDo to take place in the Philippines' bike capital, Visayas. 

McDonald's Philippines revived the popular Cyclist Meal, an exclusive McDonald's App offer that was available for all weekends in June, to continue the celebration throughout the entire month. Riders only needed to show the McDonald's app to receive a Cheesy Eggdesal with Sausage and a Medium McCafé Iced Coffee Original for P99, making it the ideal post-ride meal.  

With bike routes that pass by several McDonald's Green & Good locations—some of which have Bike & Dine options, allowing riders to enjoy their meal without worrying about their bikes—and conveniently located bike racks for bike parking, Tour de McDo promotes an active, sustainable lifestyle. Certain stores additionally feature Bike Repair Stations, which enable riders to perform basic maintenance and repairs on their bicycles. 

Tour de McDo has already received praise in the world of marketing and advertising, having won awards at the Kidlat Awards and Spikes Asia, Asia Pacific Tambuli Awards, and New York Festival. These accomplishments highlight how well the program works to encourage sustainability and community involvement.

The first Tour de McDo ride was introduced and held in February 2023 at McDonald's fifth flagship Green and Good Store in Nuvali, Laguna. This is McDonald's 700th location nationwide. The tour began at McDonald's in Nuvali and concluded at McDonald's in Tagaytay De Los Reyes. Held concurrently in Pampanga, Intramuros, and Tagaytay, the second Tour de McDo's drew 100 participants in June 2023.  

Cycling enthusiasts who were unable to attend the Tour de McDo in Iloilo are welcome to ride on a variety of bike routes throughout the nation, with McDonald's Green & Good locations serving as convenient rest stops. To find McDonald's restaurants in your area that are bike-friendly, visit https://mcdonalds.com.ph/press-center/ride-the-arches.

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang—who oversees and sits as chairman for 40 years—founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 700 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

McDonald's now serves McSavers Sulit Busog meals throughout the day

“Since the launch of McSavers Sulit Busog Meals last April, the response has been overwhelmingly positive. Building on that, customers can now enjoy the sulit price of Php99 during breakfast hours as we add two new breakfast offers in the line-up: our Cheesy Eggdesal with Hash Browns and Drink meal and Longganisa with Egg and Drink meal.” ~Yves Nacpil, McDonald’s Philippines Marketing Manager

Enjoy McSavers Sulit-Busog Meals from breakfast to dinner as McDonald's extends its offers throughout the day, with each priced at PHP 99 in all stores nationwide.

The two new breakfast McSavers Sulit-Busog Meals join Crispy Chicken Fillet Ala King with extra rice, 1 piece. Chicken McDo, cheeseburger with fries, and one-piece. Mushroom Pepper Steak with Fries Meals! 

With McSavers Sulit Busog Meals delivering filling meals of McDonald's best sellers for PHP 99 in all stores nationwide, it's always a good time to stock up on McSavers Sulit Busog Meals all day! 

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang -who oversees and sits as chairman for 40 years- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 700 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

Savor the Flavor at McDonald’s Chicken Flavor Fest!

“McDonald’s Chicken McNuggets has always been the gold standard for chicken nuggets in the market. For the first-ever Chicken Flavor Fest, we wanted to show everyone that there’s always more to discover at McDonald’s. Our new dipping sauces will transform customers’ taste experiences, and we can’t wait for everyone to try them.” ~Ashley Santillan, McDonald’s Marketing Director

Prepare to savor the flavor when McDonald's launches the first-ever Chicken Flavor Fest nationwide! Starting June 14, everyone's favorite Chicken McNuggets will be available with three new delicious sauce options: the creamy tang of Classic Ranch, the Spicy Thrills of Fiery Aioli, and the sweet and savory charm of Sweet Chili Plum! 

The all-new Black Pepper McChicken Sandwich will delight chicken lovers with its subtle flavor notes! Everyone will enjoy this new take on their favorite chicken sandwich, which is savory and creamy and infused with delicious pepper notes.

Adi Timbol-Hernandez, Assistant Vice President for Corporate Relations at Golden Arches Development Corporation.

As part of the taste transformation, each Chicken Flavor Fest product pairs best with a glass of Lipton Cool Berry Iced Tea. Lipton Cool Berry Iced Tea, which is fruity, lively, and bursting with summer berry flavors, will be available to complement each Chicken Flavor Fest Meal. Best of all, starting June 14, McDonald's App users can get the 6pc Chicken McNuggets or Black Pepper Chicken with a small Lipton Cool Berry for Php99, saving up to Php77!

Chicken Flavor Fest Meal

From new sauces to transform their iconic Chicken McNuggets, to reimagining a classic sandwich, chicken fans will be spoiled for choice at McDonald’s Chicken Flavor Fest!

 

The McDonald’s Chicken Flavor Fest will run at participating stores nationwide from June 14.

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang -who oversees and sits as chairman for 40 years- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 700 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.