Kaing Mang Inasal Stories debut with trending JMFyang episode

“The series is part of our on-going Kaing Mang Inasal campaign. It is a celebration of the Mang Inasal experience—grill expertise, abundance, and the no-judgment, come-as-you-are warm ambiance in our restaurants.” ~Mike V. Castro, Mang Inasal President

Mang Inasal, the Philippines' Grill Expert, is introducing its distinctive IhawSarap and UnliSaya experience to TikTok with its first-ever Kaing Mang Inasal Stories, an eight-episode series based on the real, uncensored moments individuals share over their beloved Mang Inasal meals.

In the first episode, which started with real firstdate vibes on Valentine's Day, JM Ibarra and Fyang Smith played a new couple going on their first date. They find their most genuine, carefree selves when they indulge in their favorite Mang Inasal delicacies.

The show went viral on Valentine's Day as viewers shared how they could relate to the usual awkwardness of first dates.

“Ganyan talaga sa Mang Inasal, makakalimutan mong demure ka sa sobrang komportable at sarap ng pagkain tapos kasama pa yong taong komportable ka rin, (dining at Mang Inasal really has that comfortable vibe because you can be who you are as you enjoy satisfying food shared with a loved one you are truly comfortable dining with).” ~One follower commented

New episodes of the brand's first narrative series, Kaing Mang Inasal Stories, which showcases actual IhawSarap and UnliSaya experiences, will air every Friday at 3 PM through April. 

Do you want more Mang Inasal exclusives now? Visit www.manginasal.ph for the latest information; visit manginasaldelivery.com.ph for delivery offers; and follow Mang Inasal on social media for more updates on Ihaw-Sarap and Unli-Saya!

Jollibee, Mang Inasal, and Chowking are the top three most valuable restaurant brands according to Brand Finance's ASEAN 500 2024 rankings

“The top rankings of Jollibee, Mang Inasal, and Chowking as restaurant brands in Brand Finance’s ASEAN 500 2024 report is a testament to our collective commitment to excellence and sustainable growth. We thank our teams who consistently make every experience at our stores delightful. We also share this recognition with our franchisees, and business partners who share our values and our mission while driving long-term growth.” ~Ernesto Tanmantiong, Global Chief Executive Officer of the Jollibee Group

Iconic and Valuable Brand. Jollibee Group’s global flagship brand Jollibee continues to make waves, earning the top spot as the most valuable restaurant brand in Brand Finance’s ASEAN 500 2024 Report. In a separate listing, Jollibee has been valuated as the Top 2 fastest growing restaurant brand in the world, outperforming global giants in the industry.

The Jollibee Group's brand portfolio continues to make an impact on the global stage, with well-known brands Jollibee, Mang Inasal, and Chowking named the top three most valuable restaurant brands in Brand Finance's ASEAN 500 2024 report. 

Brand Finance is the world's top brand valuation consultancy. It conducts over 6,000 brand valuations based on original market research and publishes over 100 reports ranking brands in all sectors and countries. According to the ASEAN 500 2024 report, the region's food, retail, hospitality, leisure, and tourism sectors are driving regional economic growth, fueled by increased post-pandemic consumer spending and digital innovation.

Jollibee: Most Valuable Restaurant Brand in ASEAN

Jollibee Group's iconic flagship brand, Jollibee, saw a 51% increase in brand value, reaching USD2.3 billion. This achievement crowned Jollibee as the most valuable restaurant brand in ASEAN, propelling it 19 places higher to rank 23rd among the region's most valuable brands across categories.

This significant growth reflects Jollibee's commitment to customer-centricity, product innovation, aggressive global expansion, strategic partnerships, and a stronger focus on sustainability—all of which have propelled the company's brand value and strength to new heights.

In a separate ranking of restaurant brands around the world, Brand Finance ranked Jollibee as the second fastest growing restaurant brand in the world, outperforming international giants.

Mang Inasal: ASEAN’s Fastest-Growing Brand

Fastest Growing ASEAN Brand. Mang Inasal, the beloved Filipino casual dining brand of the Jollibee Group, has been cited as the fastest growing ASEAN brand in Brand Finance’s ASEAN 500 2024 Report, with an outstanding 201% surge in brand value. Earlier this year, Mang Inasal was also assessed as the strongest restaurant brand in the Philippines.

Mang Inasal, Jollibee Group's beloved Filipino casual dining brand known for its signature chicken inasal, has been named ASEAN's fastest-growing brand in 2024 across all categories. With a 201% increase in brand value to USD 374 million, it jumped 136 spots to become the 146th most valuable brand in the region. Notably, it has become ASEAN's second most valuable restaurant brand, trailing only its sister brand, Jollibee.

Brand Finance's research highlights Mang Inasal's exceptional scores in 'familiarity' and'recommendation,' demonstrating its strong recognition and enduring loyalty among consumers.

Earlier this year, Brand Finance named Mang Inasal the strongest brand in the Philippines.

Chowking: Top 3 Most Valuable ASEAN Restaurant Brand

Top 3 Most Valuable ASEAN Restaurant Brand. Chowking earned near-perfect scores in familiarity and consideration metrics, making it the Top 3 most valuable ASEAN restaurant brand.

“As the impact of strategic alignment and shared resources in building consumer loyalty and driving sustained growth, iconic brands like Mang Inasal and Jollibee are growing and excelling within their sector. The collective strength of these brands reflects ASEAN's unique ability to adapt and thrive, with its sector’s progress amplifying the region's overall resilience and forward momentum.” ~Alex Haigh, Managing Director of Brand Finance, Asia Pacific

Chowking, Jollibee Group’s popular brand blending Filipino and Chinese cuisines, demonstrated impressive growth with a 56% increase in brand value, reaching USD 252 million. With a strong Brand Strength Index (BSI) score of 75.6 out of 100 and an AA+ brand strength rating, Chowking earned near-perfect marks in familiarity and consideration metrics. It is now recognized as the 22nd most valuable brand in the Philippines and has risen to become the third most valuable restaurant brand in ASEAN.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,500 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

The Jollibee Group recently signed an agreement with a subsidiary of Titan Dining LP (Titan Fund) for the transfer of ownership and management of the Tim Ho Wan business from Titan Fund to Jollibee Group’s wholly owned subsidiary, Jollibee Worldwide Pte. Ltd (JWPL). This agreement is subject to certain closing conditions and the transfer will be finalized after these closing conditions have been fulfilled, at which point Tim Ho Wan will become 100% owned by JWPL. The Jollibee Group also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Mang Inasal treats customers to FREE Palabok this Ihaw Fest

“With the Christmas season approaching, we want our Ihaw Fest to kick off special gatherings among families, friends, and colleagues. We hope our Family Fiesta, paired with free Palabok, will make every celebration extra special.” ~Mike V. Castro, Mang Inasal President

Mang Inasal is celebrating the ongoing Ihaw Fest by giving away two Palabok Solos with the purchase of a Family Fiesta bundle from October 16 to 31, available for dine-in, takeout, and delivery.

This special offer is part of a nationwide celebration that has left customers delighted with free gifts. Earlier this month, the first two weeks included free Extra Creamy Halo-Halo, and customers can now get two free Palabok Solos in the third and fourth weeks.

The Mang Inasal Family Fiesta comes in four delicious variations: All Chicken (Paa or Pecho), All Pork (Pork BBQ and Liempo), Chicken and Pork BBQ, and Chicken and Liempo—all served on a bed of Java Rice and suitable for four to six people. Each bundle also includes six refreshing beverages.

The Fiesta lineup also includes affordable party platters such as the Solo Fiesta—an all-in-one bilao of Ihaw-Sarap favorites; the Buddy Fiesta for two to three diners; and the Palabok Party Size, which can accommodate up to ten people.

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Mang Inasal eyes to expand with 20 new stores this year

"We will be bringing Ihaw-Sarap and Unli-Saya to more customers this year and in the coming years. We will continue to expand in areas where Mang Inasal is most wanted and we will make sure to delight everyone with their favorite char-grilled products, especially our Chicken Inasal, however they want it – whether inside the store, via takeout, or through delivery. As we grow, our customers' voices will remain our main source of innovation and improvement. Wherever they are, we are committed to serving them great Ihaw-Sarap food that makes them happy with every visit and every order." ~Mike V. Castro, Mang Inasal President

Mang Inasal, the Philippines' Grill Expert, is targeting to close 2024 with 20 more branches all over the country.

In the first half of 2024, six Mang Inasal branches had opened in:

• Sogod, Southern Leyte
• Dasmariñas Paliparan in Cavite
• Waltermart Baliwag in Bulacan
• Visayas Avenue, Quezon City
• Calasiao, Pangasinan
• SM City Caloocan

Mang Inasal Visayas Avenue is Metro Manila's first store to use solar energy for some of its operations. Aside from solar panel-mounted rooftops, other innovations featured at the store include communal seating ideal for groups of dine-in customers; a self-service station for condiments such as Chicken Oil, soy sauce, and soup; an al fresco dining area; and the use of smart lockers for riders picking up delivery orders, among others.

For the rest of the year, Mang Inasal is set to launch 14 more stores across the Philippines.

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Maris and Anthony say ‘yes’ to Mang Inasal as Pork BBQ endorsers

“Maris and Anthony are among the most talented stars of their generation. Their talent, chemistry, and fun personalities strongly connect with Mang Inasal and our customers. They were recently declared the Breakthrough Love Team of the Year and for us in Mang Inasal, Pork BBQ is a breakthrough product now enjoyed by a lot of our customers. And we can’t wait for more and more people to enjoy it through the captivating power of MaThon.” ~Mike V. Castro, Mang Inasal President

Maris Racal and Anthony Jennings say ‘yes’ to Mang Inasal as Pork BBQ endorsers

The Breakthrough Love Team of the Year, MaThon – composed of Maris Racal and Anthony Jennings – are now the newest endorsers of Mang Inasal Pork BBQ.

Maris and Anthony are excited to join the Mang Inasal family because they are both regular customers of the brand.

Mang Inasal Pork BBQ offers various meals, with the most affordable starting at ₱99 for a two-piece Pork BBQ rice meal with Spiced Vinegar. It is also paired with Mang Inasal Palabok for merienda, and there are Buddy Size and Family Size options for group meals. It can also be found on the Solo, Buddy, and Family Fiesta platters.

To make July extra special, Mang Inasal will host a national Pork BBQ Blowout and a Pork BBQ Caravan in various locations across the country.

MATHON LOVES MANG INASAL - MaThon Love Team with Mang Inasal President Mike V. Castro

Similarly, Maris and Anthony are thrilled to join the Mang Inasal family as they are both regular customers of the brand.

“I’ve been a Mang Inasal customer since I was a kid because my family loves it. Enjoying Pork BBQ makes me really happy because I can eat it even while doing other things. I can write, sing, and even talk to my friends while eating it.” ~Maris Racal

Anthony was drawn to Pork BBQ because of its unique flavor. "Smoky-sweet siya, sobrang lambot, and napakasarap!" Mang Inasal's Pork BBQ is smoky-sweet, super tender, and very delicious, so whenever I'm away, I make a point of going there.

Mang Inasal Pork BBQ is available in a variety of meals, starting at ₱99 for a two-piece Pork BBQ rice meal with Spiced Vinegar. It pairs well with Mang Inasal Palabok for merienda and has Buddy Size and Family Size variants for group meals. It can also be enjoyed in Solo, Buddy, and Family Fiesta platters.

To make July extra special, Mang Inasal will be celebrating a nationwide Pork BBQ Blowout and mounting a Pork BBQ Caravan in different locations across the country.

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Mang Inasal's Marilao Commissioner has achieved Zero-Waste to Landfill Status

“We prioritize recovering, reusing, and recycling waste that contribute to the creation of a more sustainable food system, ensuring that we can continue to nourish and sustain our communities and our planet for future generations." ~Jose Miñana Jr., Chief Sustainability and Public Affairs Officer at the Jollibee Group, underscored the company’s proactive approach to integrating sustainable waste management practices into operations

Waste Reduction is one of the focus areas of the Jollibee Group’s global sustainability agenda whose goals include reducing food loss and waste to landfill in the manufacturing process.

In line with its efforts to improve its sustainability practices, the Jollibee Group celebrates a significant milestone in one of its brands: the strengthened implementation of its Corporate Supply Chain Sustainability Program, which covers 11 company-owned commissaries and one logistics facility across the country. 

The comprehensive program aims to achieve significant energy and water efficiency, as well as waste reduction goals and initiatives, in accordance with the Jollibee Group's Joy For Tomorrow sustainability strategy.

While all Jollibee Group-owned and brand commissaries are already engaged in their own waste reduction efforts, Mang Inasal Marilao commissary is the first site to reach a 100% Zero Waste to Landfill status in 2023. Their concerted waste reduction efforts include co-processing residual waste (as seen in the photo) as alternative fuel for cement production.

Taking the waste reduction effort further is Mang Inasal’s (MI) Marilao Commissary which achieved Zero Waste to Landfill Status in 2023. To achieve this, the MI Marilao Commissary efforts included repurposing and recycling scrap waste, converting organic waste into compost, and co-processing residual waste as alternative fuel for cement production.

During the 2020 baseline year, MI Marilao Commissary has sustainably disposed of 53% of its total waste. With the leaders and the team’s dedication and teamwork, the site has gradually increased its sustainable disposal to 85% in 2021, 91% in 2022, and 97% at the start of 2023 before reaching 100% status by June of 2023. 

During the 2020 baseline year, MI Marilao Commissary has sustainably disposed of 53% of its total waste. With the leaders and the team’s dedication and teamwork, the site has gradually increased its sustainable disposal to 85% in 2021, 91% in 2022, and 97% at the start of 2023 before reaching 100% status by June of 2023. 

Sustainability achievements 

Waste Reduction is one of the focus areas of the Jollibee Group’s global sustainability agenda whose goals include reducing food loss and waste to landfill in the manufacturing process. These goals were set to contribute to the United Nations’ Sustainable Development Goals (UN SDGs), particularly “Responsible Consumption and Production” (Goal #12).  

“The results achieved by Mang Inasal’s Marilao Commissary will be our benchmark for waste reduction implementation across all Jollibee Group manufacturing sites in the country, consistent with our commitment to maximize use of resources and reduce our impact on the environment.” ~Michael Ong, Vice President and Head of Supply Chain at Jollibee Group

With its continued commitment to sustainable business practices, the Jollibee Group manufacturing sites across the country achieved a cumulative 42.8% reduction in waste-generated ratio last year compared to the company’s 2020 baseline. By the end of 2023, over 51% of its waste was disposed through sustainable means, a significant increase from 39.7% in 2021. 

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

To learn more about Jollibee Group, visit www.jollibeegroup.com

Celebrate Valentine’s Day with Mang Inasal TWO-gether Combos

“We have made our Valentine’s offering perfect for those who will come to our stores with their loved ones. We are always happy to see how they enjoy their bonding with their families, friends, and special someone. We cannot wait to witness their new Feb-IBIG moments together this year.”  ~Mike V. Castro, Mang Inasal President

Mang Inasal TWOgether Combos

Mang Inasal, the Philippines’ Grill Expert, makes love month extra sweeter with its TWO-gether Combos perfect for dates and food trips this Valentine’s Day.

 

The TWO-gether Combos consist of Combo A, which includes two servings of Palabok Regular and two small drinks, all for just ₱143. Meanwhile, Combo B enhances the offer with two servings of Palabok Regular, two Extra Creamy Halo-Halo or Crèma de Leche small, and any two small drinks, all for a total of ₱299. This promotion is valid for dine-in, takeout, and delivery at all Mang Inasal stores nationwide from February 10 to 18.

Customers have the opportunity to participate in the #FebIBIGwithMangInasal celebration on social media by posting pictures of their dine-in or at-home experiences enjoying their preferred Mang Inasal products within the Mang Inasal Nation, the largest quick-service restaurant social media community.

Celebrate Valentine’s Day with Mang Inasal TWO-gether Combos

Want more Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Mang Inasal Rewrites Brand Love Story with Local Content Creators

“MICC started as an experiment because we wanted to try out better ways to promote Mang Inasal on social media. Then during the first campaign, we saw that there’s promise in it as the MICCs' posts looked and sounded so natural that netizens found them authentic and relatable. And the selection was perfect because MICC members are real loyal Mang Inasal patrons. MICC is definitely one of our biggest wins this 2023 because we have connected with different communities of customers through our content partners nationwide. We are thankful to all MICC members for their contribution in bringing all the great Mang Inasal updates to their followers. And the Dragons of Asia win confirms the power of their efforts.” ~RJ Jabeguero-Rodillo, Mang Inasal Digital and Public Relations Head

For the past two years, Mang Inasal, the Philippines’ Grill Expert, has been heavily present on digital. In fact, it’s official hashtag, #ILoveMangInasal, has over 128,000 posts related to it on Facebook and 315 million views on TikTok, and counting!

In March 2022, Mang Inasal Creators’ Circle (MICC) was launched. With 30 members composed of mommy nano-influencers and foodies who love Mang Inasal, MICC was created to bring together real brand ambassadors and support their influencer journey by making them part of campaigns that allowed them to enjoy the Ihaw-Sarap food and Unli-Saya experience of Mang Inasal.

All efforts since its creation have proven to be worth it when the MICC was recently awarded the Black Dragon recognition under the Best Brand Building/Awareness Campaign category at the prestigious 2023 Dragons of Asia.

The birth of MICC

In March 2022, Mang Inasal Creators’ Circle (MICC) was launched. 

With 30 members composed of mommy nano-influencers and foodies who love Mang Inasal, MICC was created to bring together real brand ambassadors and support their influencer journey by making them part of campaigns that allowed them to enjoy the Ihaw-Sarap food and Unli-Saya experience of Mang Inasal.

IHAWtastic content co-creation

Everything starts with a simple brief – for the content creator to post about the campaign however they prefer it. Apart from key messages, reminders on what to highlight in their photos and videos and coordination with the stores for the products that are taken care of by Mang Inasal, it’s the influencers who work on the magic of their materials in a way that achieves the goals yet aligned with their personalities and lifestyles.

From the initial 30-member group, the MICC exponentially grew to over 160 members by 2023. This growth gave birth to a new category of content creators within the community – the Gen Zs and TikTokerists. Now, with over 30 campaigns in 2023, the youth, moms, and foodies all seamlessly tell their unique love for Mang Inasal across their 29-million overall follower base. 

As MICC continues to expand, the community has not only tapped a diverse mix of content creators but also partnered with some of the biggest content creators in the regions including Simon Javier of Metro Manila; Mommy Hieds and Georgeous George of North Luzon; Mommy Diaries PH of South Luzon; Mortejo Twins and Zamboanga Guide of Visayas and Mindanao.

“We really appreciate how MICC has added a new spark to how we tell our brand story. It is a mutually beneficial partnership that has allowed Mang Inasal to help expand the followers of its partner content creators, while the MICCs enrich the Brand’s ways to share its campaigns to more people across the country. We are all kindred spirits exchanging stories about Mang Inasal, a brand we all love.” ~Ed Timbungco, Mang Inasal Public Relations Manager

Celebration of collaboration 

All efforts since its creation have proven to be worth it when the MICC was recently awarded the Black Dragon recognition under the Best Brand Building/Awareness Campaign category at the prestigious 2023 Dragons of Asia.

As a celebration of this recognition, MICC Meet Ups were done nationwide, including Mega Manila, North Luzon, South Luzon, Visayas, and Mindanao. This allowed the brand to get to know the creators in person and share each other’s MICC journey. Also, a virtual party wrapped up the year as all members united via Zoom and celebrated the first-ever MICC IHAWtastic Awards.

While Mang Inasal is ending 2023 with the loudest bang with MICC, the new year promises bigger and more IHAWtastic campaigns that will surely give digital content creators more Ihaw-Sarap food and Unli-Saya experience wherever and however they want to enjoy it!

Mang Inasal Celebrates 20th Anniversary

Unli Sarap, Unli Saya Palabok Caravan

Mang Inasal, the Philippines’ Grill Expert, spreads unlimited fun this July through its continuous Unli-Sarap, Unli-Saya Cavaran that treats customers with free Extra Creamy Halo-Halo and Palabok in different parts of the country.

 

"We’re celebrating our 20th anniversary by giving out our customers’ favorite Mang Inasal products. Through our Unli-Sarap, Unli-Saya Caravan, we get to see how our patrons have been sharing their love for our food and the happy moments they enjoy with their families and friends.” ~Mike V. Castro, Mang Inasal business Unit Head

 

Launched in April, the Mang Inasal Unli-Sarap, Unli-Saya Caravan continues this July with free Extra Creamy Halo-Halo and Crema de Leche Halo-Halo to be served at Waltermart Gapan, Nueva Ecija on July 1, Waltermart Gen. Trias, Cavite on July 7, and SM Lemery, Batangas on July 8. The month will be capped with Metro Manila runs on July 14 and 15.  

Unli Sarap, Unli Saya ECHH Caravan

Meanwhile, the free Palabok caravan will visit Robinsons Malolos, Bulacan on July 7. Succeeding schedules will be announced on Mang Inasal’s official social media channels.

 

Want Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest updates and https://manginasaldelivery.com.ph for delivery deals.

Mang Inasal Extra Creamy Halo-Halo is a great way to celebrate "Summer Sarap."

Celebrate Summer Sarap with Mang Inasal Extra Creamy Halo-Halo

With its most popular Extra Creamy Halo-Halo, Mang Inasal, the nation's Grill Expert, welcomes summer.

 

A television commercial that features Mang Inasal brand ambassador Dimples Romana enjoying the Mang Inasal Extra Creamy Halo-Halo while dancing to the tune of “Mas Macrema,” a fun twist on the popular song Macarena from the 1990s, kicks off the "Summer Sarap" campaign. The song emphasizes the extra creamy milk that enhances the flavor of the Mang Inasal dessert's combination of ingredients.

 

“Halo-Halo is truly every Filipino's favorite especially during summer. This is why we’re excited to celebrate summer offering our customers the Solid sa Sangkap, Extra Creamy Sarap Halo-Halo. This forms part of our 20th anniversary celebration which highlights the commitment of Mang Inasal to continuously provide food superiority and the best value for money to our customers.” ~Mike V. Castro, Mang Inasal Business Unit Head

 

https://www.facebook.com/manginasalph/videos/944353156719425

 

Customers can enjoy Extra Creamy Halo-Halo and Crema de Leche Halo-Halo starting at P39 with the new 8 oz. add-on to complete their Ihaw-Sarap meals. Classic favorites Small and Regular Halo-Halo are also available for dessert and as snack treats. All Halo-Halo sizes can be ordered for dine-in, takeout, and delivery. 

 

Want more Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest updates, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media! 

Are you ready for the NEW Mang Inasal Extra Creamy Halo-Halo?

“Over the years, we have noticed how our customers are fond of enjoying a complete Ihaw-Sarap meal together with our Extra Creamy Halo-Halo. As a special treat for them, we are offering a 'sakto' size 8oz Halo-Halo that is more affordable. Now, even more people will get to enjoy Halo-Halo with their favorite Mang Inasal meals.” ~Mike V. Castro, Mang Inasal Business Unit Head

Mang Inasal, the nation's Grill Expert, introduces a less expensive version of its popular Extra Creamy Halo-Halo to mark its 20th anniversary.

The 8 oz. is made for people who want to add an extra creamy dessert to their savory Mang Inasal meals. add-on treat comes in either Extra Rich Corona Radiance or Crema de Leche Corona. The 8 ounce Halo-Halo can be added to your dine-in experience for just P39.

Want more Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest updates, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media!

Mang Inasal features Jane de Leon in new Chicken Inasal campaign

“Mang Inasal welcomes Jane de Leon to our family of endorsers as she perfectly embodies aspects of Mang Inasal’s brand personality. Jane is simple, fun, and passionate about what she does. And just like our Chicken Inasal, she is now part of our customers' daily source of happiness.” ~Mike V. Castro, Mang Inasal Business Unit Head

Mang Inasal features Jane de Leon in new Chicken Inasal Campaign

A new Chicken Inasal Campaign emphasizes the product's distinctive Ihaw-Sarap flavor and large serving size as part of Mang Inasal's yearlong celebration of its 20th anniversary.

 

Jane de Leon, a rising star who will also appear in a television commercial enjoying the 2-in-1 sa Laki, Tagos ang Ihaw-Sarap Chicken Inasal, is the face of the new campaign.

 

Similarly excited with the partnership, de Leon admitted to being a Mang Inasal fan since childhood.

 

“Mang Inasal Chicken Inasal is one of my comfort food since I was a kid. I associate Mang Inasal with happy moments in my life and joining the Mang Inasal family really puts my 2023 as my happiest.” ~Jane de Leon

 

For the past two decades, Filipinos have relied on Mang Inasal as their go-to source of delicious and satisfying Ihaw-Sarap food and the Unli-Saya experience. Chicken Inasal, the flagship product of Mang Inasal, is one of their favorites, and they enjoy it with unli-rice.

 

Want more Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest updates, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media!

Mang Inasal kicks off 20th anniversary with 2-in-1 AnniverSAYA Deals

“2023 is a big year for Mang Inasal as we reach two decades serving Ihaw-Sarap and Unli-Saya to our customers nationwide. The 2-in-1 AnniverSAYA Deals is just the start of a thrilling year-long celebration which we want everyone to enjoy.” ~Mike V. Castro, Mang Inasal’s Business Unit Head

The country's Grill Expert, Mang Inasal, is kicking off its year-long 20th anniversary celebration with the "2-in-1 AnniverSAYA Deals" at all of its branches nationwide, making the new year even more exciting.

Double the Ihaw-Sarap and Unli-Saya with these perfect pairings available from Jan. 1 to Feb 28, 2023. Simply present the physical or digital coupon to get the discounts. 

Check out these 2-in-1 AnniverSAYA deals at all Mang Inasal stores nationwide: https://bit.ly/MangInasalBRANCHES.

Want more Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest updates, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media! 

Building brand love in the Next Normal: How Mang Inasal redefines moment marketing for and with the customers

“Social media opened a huge door for brands like Mang Inasal to connect real-time with customers. These platforms serve as avenues where we get to discover what makes our customers happy, ‘kilig’ and excited. These overflowing emotions signal to us what we can ‘trendjack’ and enable us to bring the brand within those conversations. Relationship-building with customers is now made faster all thanks to social media. SEVENTEEN’s fans, the Carats, have been tweeting Mang Inasal to support their idols. And as a special Christmas gift to them, we've granted their wish as we were among the sponsors of the SEVENTEEN WORLD TOUR [BE THE SUN] – BULACAN. For Mang Inasal, Moment Marketing is important because we want to be with our customers wherever they are and that includes the trends that matter to them. It excites us knowing that we are part of the conversation of our consumers because it’s a validation that we remain relevant to them. Mang Inasal is continuously learning today in terms of Moment Marketing and we can’t wait what 2023 has for us. But so far, our strategy is working for us because it allows the brand to sincerely connect with the consumers who talk about us, and create moments that will make them remember us more meaningfully.” ~RJ Jabeguero-Rodillo, Mang Inasal’s Head of Digital and PR

In a consistently changing computerized scene, brands need to set with the times up to remain applicable and associated with their customers. Although it sounds difficult, it is absolutely doable!

 

This is the Moment Marketing concept. For brands like Mang Inasal, Second Showcasing is exploiting the "here" and the "presently" to carry brands to the very front of purchaser discussions, particularly through something as high speed as virtual entertainment.

 

Mang Inasal and the value of real-time social listening

 

A digital marketing strategy that places customers at the center of the ecosystem has been redesigned by Mang Inasal in 2022. It has been able to ride on trends that are most relevant to its customers thanks to its robust real-time social listening muscle.

Man Inasal wins Silver Award in the Marketing Excellence Awards-PH

Mang Inasal’s “16 Cup Challenge” was recently honored in the Marketing Excellence Awards-Philippines with a Silver Award under the Excellence in Viral Marketing category.

 

In this year alone, Mang Inasal was able to create buzz on social media with several marketing initiatives, such as the “16 Cup Challenge” that happened after SB19 member Stell’s mention of his own Mang Inasal record. It became a three-day trending topic on Twitter, evolving later into a nationwide challenge. This challenge was recently honored in the Marketing Excellence Awards-Philippines with a Silver Award under the Excellence in Viral Marketing category. 

Mang Inasal’s most recent concert sponsorship with K-Pop performance powerhouse, SEVENTEEN, shows exactly how well-positioned Mang Inasal is when it comes to its consumers’ interests.

From being a trending topic, Mang Inasal granted the wish of the SEVENTEEN’s fans, the Carats, and became among the sponsors of the SEVENTEEN WORLD TOUR [BE THE SUN] – BULACAN.  

Meaningful connections through its digital presence

 

Mang Inasal’s digital presence has truly evolved past the traditional brand monologues and digital posters. Through its community-powered strategy, Mang Inasal has significantly surpassed engagement targets by 240% and improved positive sentiments across channels, due in part to its more authentic brand tone, raw user-generated content, and community-centric messaging.

 

From being mere observers of social media to being an online friend listening to its customers’ voices, Mang Inasal’s brand has transformed into an entity that ‘phygitally’ [physically-digitally] takes care of the communities it serves - both within its physical stores and digitally across social media platforms.