“Great photos are not just about equipment – they are about how deeply the photographer can immerse themselves in a destination. TECNO’s technology makes that immersion easier, helping users stay present, observe more closely and capture meaningful moments as they happen. We are excited to partner on Shot On CAMON Contest 2026 and look forward to seeing how photographers around the world bring their journeys to life.” ~Melissa Killian, Vice President of Integrated Marketing at Lonely Planet
Calling on TECNO CAMON users nationwide to capture real life moments under the theme "Seeing is Believing" — with global travel awards and filipino special prizes up for grabs.
The third edition of TECNO's annual worldwide photography competition, the Shot On CAMON Contest 2026, will be co-hosted by Lonely Planet, a globally recognized leader in travel advice, and TECNO, an AI-driven revolutionary technology business. In order to recognize the people, places, and stories that go into each image, the alliance, which has its roots in a shared spirit of inquiry and expression, pushes the competition beyond technology. Through expert co-judging, co-branded content, and photo-essay-style writing, TECNO and Lonely Planet hope to inspire people everywhere to see more, feel more, and communicate richer visual experiences. Three Lonely Planet photographers will submit original photos taken with the CAMON 50 Series, and one Lonely Planet photographer will serve on the final-round jury panel with TECNO's imaging team.
With the theme "Seeing is Believing," this year's competition will take place from May 15 to October 11, 2026. Smartphone photographers from all over the world are invited to utilize the TECNO CAMON 50 Series to capture authentic, breathtaking, and one-of-a-kind events. The theme for a year increasingly influenced by artificial intelligence is TECNO's call to appreciate the authenticity of real life through photography, highlighting a range of skin tones, fleeting emotions, and real-world observations. The contest's AI category even starts with a real photograph to urge people to start with authentic observation and self-expression.
TECNO Philippines Welcomes Kelvinmarkulit as CAMON Photography Ambassador
In an attempt to further fuel local enthusiasm for authentic mobile photography, TECNO Philippines has designated Kelvinmarkulit, a well-known Filipino visual storyteller known for his honest depictions of everyday Filipino life, as the official CAMON Photography Ambassador for the Philippine leg of the competition. Co-creating a call-out video to entice Filipino producers to compete, serving as a regional judge to select the top entries from throughout the country, and taking part in the exclusive winner's journey are just a few of Kelvin's many duties. His partnership with TECNO is more than just a celebrity endorsement; it conveys to Filipino photography enthusiasts that real, sincere local narratives can compete globally. Kelvin's journey from documenting candid street interactions to being internationally famous inspires a new generation to trust that anyone can transform the ordinary into the unforgettable with observation, emotion, and the right tool.
Five Creative Categories That Celebrate New Ways of Seeing
The five categories of Shot On CAMON Contest 2026 are designed to inspire different ways of seeing, encouraging participants to capture real moments, emotions and perspectives from everyday life and travel.
- Faces·Unfiltered – This category celebrates authentic portraits that reflect people as they really are, capturing diverse skin tones and individuality in a quiet close-up, a candid street portrait, or a moment shared between friends.
- Night·Unveiled – This category invites participants to capture the atmosphere, mystery and emotion that emerge after dark, from neon-lit streets and reflections after rain to still moonlit scenes and late-night city life.
- Culture·Unscripted – This category focuses on capturing the rhythm of a place as it naturally unfolds, whether through festivals, crafts, food moments or unplanned interactions between people.
- Snapshot·Unspotted (Telephoto Special) – Participants are invited to capture distant details that reveal something surprising, intimate or easily overlooked, from textures on far-off peaks to a fleeting expression within a crowd.
- AI·Unimagined (AI Gallery Special) – First capture a real-world photo with a TECNO phone, then transform it into an artistic style using TECNO’s AI Gallery. Both the original photograph and the AI-styled image must be submitted together. This category is designed to explore how AI can extend creative expression while keeping real-world photography as the starting point.
“‘Seeing is Believing’ is both a creative brief for our contestants and a reminder that the most powerful images begin with real life. Through Shot On CAMON Contest 2026, we hope to inspire users around the world to observe more closely, express themselves more freely and celebrate the beauty of authentic moments through photography.” ~Jack Guo, General Manager of TECNO
Awards, Honors and How to Enter
The Shot On CAMON Contest 2026 will recognize exceptional creativity in work throughout its major award tiers with cash prizes and additional travel perks presented by Lonely Planet. The selected winners will embark on a meticulously organized journey to uncover the wonders—miracles can only be completely understood by observation, and to experience is to believe.
The TECNO Photography Master Award ($8,000) will be given to one outstanding photographer who wins the competition. Additionally, there will be five Gold Prize ($3,000), five Silver Prize ($2,000), and five Bronze Prize ($1,000) winners. Ten competitors who are selected as TECNO Friends will get a CAMON 50 Series smartphone. As an extra bonus, invitations to a personalized trip to the Philippines will be extended to the five Gold Prize winners and the TECNO Photography Master.
Special "Filipino Special Award" – Exclusive for Philippine Participants
In addition to the worldwide prizes, TECNO Philippines is introducing the Filipino Special Award to recognize and promote local creative talent. Filipino users can submit photos (traditional entry) or videos (via Instagram/Facebook Reels and TikTok). Although video submissions are considered informal entries and are not eligible for international accolades, they will automatically be considered for the Filipino Special Award. A customized trip to Lonely Planet Bespoke Trip and a CAMON 50 Series smartphone will be given to each of the six further winners who will be chosen as CAMON Photography Endorsers in the Philippines. The breakdown is as follows: five winners from image submissions (across any of the five contest categories) and one winner from video submissions. The breakdown consists of one winner from video submissions and five winners from image submissions (from any of the five prize categories). This particular award demonstrates TECNO Philippines' commitment to celebrating local visual storytellers, whether they capture a moment in time or bring it to life through motion.
How to Enter
To enter, participants should post photos with a visible TECNO device watermark on Instagram using the hashtags #ShotOnCAMON2026 #TECNOCAMON50Series and #TECNOPhilippines, then submit high-resolution versions via email at shotoncamon@tecnomobile.com or through the ShotOnCAMON Gallery on TECNO’s Philippines official website. All entries must be original content and duplicate submissions will be disqualified. Winning works will be showcased in global media exhibitions, the TECNO annual photo book, and across TECNO’s official platforms.
For full contest rules and details, visit Shot On CAMON Contest 2026 or follow on Instagram.
About TECNO
TECNO is an innovative, AI-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of “Stop At Nothing,” TECNO continues to pioneer the adoption of cutting-edge technologies and AI-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.
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